Centuria / Branding

#logo #graphicdesigner #illustrator #branding
A charming small business, offering deep and well researched insight in the history of one of the most beautiful and historic cities in Germany.

Challenge
Capturing the essence of the lead city guide and founder’s personality through a feminine, bright, and inviting design while reflecting the elegance and value of the historical heritage.

Results
Drawing inspiration from the helmets worn by the Roman military unit, the Centurio. The logo design not only pays homage to history but also symbolises strength, leadership, and a sense of exploration. Enhanced by a harmonious feminine color palette, including terracotta hues, evoking a sense of timelessness and sophistication, all while preserving a profound connection to the past.