I am a multimedia project manager and content strategist with a background in creative writing, social media, and digital communications. My professional path has taken me from Romania to the UK and Japan, shaping the way I approach storytelling, culture, language, and brand communication.
Currently, I develop content strategies and marketing communications for clients across industries including jewellery, logistics, sports retail, health, pharmaceuticals, and advertising. My work combines copywriting, campaign planning, social media management, SEO-focused website copy, and performance analysis, with the goal of helping brands communicate clearly and connect meaningfully with their audiences.
With academic training in Creative Writing from the University of Essex and the University of Nottingham, I bring a strong storytelling perspective to everything I do. I enjoy finding the right words, tone, and structure for each project, whether I am creating social media content, adapting a brand voice, supporting an event campaign, or refining website copy.
I am curious, adaptable, and detail-oriented, with experience working both independently and as part of collaborative teams. Outside of work, I am drawn to stories in all forms, from books and games to film, language, and culture — interests that continue to shape the way I think creatively and communicate professionally.
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