I am a multimedia project manager and content strategist with a background in creative writing, social media, and digital communications. My professional path has taken me from Romania to the UK and Japan, shaping the way I approach storytelling, culture, language, and brand communication. Currently, I develop content strategies and marketing communications for clients across industries including jewellery, logistics, sports retail, health, pharmaceuticals, and advertising. My work combines copywriting, campaign planning, social media management, SEO-focused website copy, and performance analysis, with the goal of helping brands communicate clearly and connect meaningfully with their audiences. With academic training in Creative Writing from the University of Essex and the University of Nottingham, I bring a strong storytelling perspective to everything I do. I enjoy finding the right words, tone, and structure for each project, whether I am creating social media content, adapting a brand voice, supporting an event campaign, or refining website copy. I am curious, adaptable, and detail-oriented, with experience working both independently and as part of collaborative teams. Outside of work, I am drawn to stories in all forms, from books and games to film, language, and culture — interests that continue to shape the way I think creatively and communicate professionally.

Alexandra Dutu

I am a multimedia project manager and content strategist with a background in creative writing, social media, and digital communications. My professional path has taken me from Romania to the UK and Japan, shaping the way I approach storytelling, culture, language, and brand communication. Currently, I develop content strategies and marketing communications for clients across industries including jewellery, logistics, sports retail, health, pharmaceuticals, and advertising. My work combines copywriting, campaign planning, social media management, SEO-focused website copy, and performance analysis, with the goal of helping brands communicate clearly and connect meaningfully with their audiences. With academic training in Creative Writing from the University of Essex and the University of Nottingham, I bring a strong storytelling perspective to everything I do. I enjoy finding the right words, tone, and structure for each project, whether I am creating social media content, adapting a brand voice, supporting an event campaign, or refining website copy. I am curious, adaptable, and detail-oriented, with experience working both independently and as part of collaborative teams. Outside of work, I am drawn to stories in all forms, from books and games to film, language, and culture — interests that continue to shape the way I think creatively and communicate professionally.

Available to hire

I am a multimedia project manager and content strategist with a background in creative writing, social media, and digital communications. My professional path has taken me from Romania to the UK and Japan, shaping the way I approach storytelling, culture, language, and brand communication.

Currently, I develop content strategies and marketing communications for clients across industries including jewellery, logistics, sports retail, health, pharmaceuticals, and advertising. My work combines copywriting, campaign planning, social media management, SEO-focused website copy, and performance analysis, with the goal of helping brands communicate clearly and connect meaningfully with their audiences.

With academic training in Creative Writing from the University of Essex and the University of Nottingham, I bring a strong storytelling perspective to everything I do. I enjoy finding the right words, tone, and structure for each project, whether I am creating social media content, adapting a brand voice, supporting an event campaign, or refining website copy.

I am curious, adaptable, and detail-oriented, with experience working both independently and as part of collaborative teams. Outside of work, I am drawn to stories in all forms, from books and games to film, language, and culture — interests that continue to shape the way I think creatively and communicate professionally.

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Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Multimedia Project Manager at Content People
May 1, 2022 - Present
Developed monthly content strategies for clients across jewellery, logistics, sports retail, health, pharmaceuticals, and advertising; planned and executed marketing campaigns across Facebook, Instagram, LinkedIn, TikTok, Mailchimp, and Edrone; led the Instagram rebrand for a national jewellery brand, refreshing its visual identity, tone of voice, and social media strategy; reworked website copy with a focus on clarity, SEO, organic reach, and audience growth; supported major Romanian advertising industry events through real-time social media coverage and promotional content.
Social Media Coordinator at MCBA EVO
April 1, 2021 - June 30, 2022
Translated client briefs into clear, engaging marketing campaigns and social media communications; monitored campaign KPIs and performance data, then presented insights and recommendations to clients across health, beauty, agriculture, logistics, business management, and software development; coordinated and promoted events for BWFR, an NGO empowering business women in Romania; managed communication with multinational partners, ensuring smooth collaboration across projects and clients.
Project Management Intern at Signals Media Art Centre
January 1, 2019 - April 1, 2019
Handled budgets and material acquisition for NGO activities; contacted and negotiated with external contractors such as artists and photographers; orchestrated and aligned employees' schedules to ensure the success of every event.

Education

Masters of Arts in Creative Writing at University of Nottingham
October 1, 2019 - June 1, 2020
Bachelor of Arts in Creative Writing at University of Essex
October 1, 2015 - June 1, 2019
Year Abroad at Tokyo University of Foreign Studies
October 1, 2017 - July 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Healthcare, Consumer Goods, Professional Services