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Creative Producer and visual professional with 8+ years of experience across photography, high-end retouching and creative production, complemented by 3.5+ years in client and account management within a fast-paced tech environment. I bring a combination of strong visual judgement, technical post-production skills and experience managing clients, projects and creative workflows from brief through to delivery. My background in photography has given me a deep understanding of lighting, colour, composition, styling and visual storytelling, while my commercial experience has strengthened my ability to communicate with clients, manage priorities and deliver consistently to deadlines. I’m now combining this foundation with AI image and video production, exploring how emerging tools can enhance creative workflows and produce high-quality, commercially relevant visual content. I’m particularly interested in the intersection of AI, visual storytelling and creative production, where I can bring both hands-on creative expertise and a strong understanding of the people, processes and objectives behind a project.…Creative Producer and visual professional with 8+ years of experience across photography, high-end retouching and creative production, complemented by 3.5+ years in client and account management within a fast-paced tech environment. I bring a combination of strong visual judgement, technical post-production skills and experience managing clients, projects and creative workflows from brief through to delivery. My background in photography has given me a deep understanding of lighting, colour, composition, styling and visual storytelling, while my commercial experience has strengthened my ability to communicate with clients, manage priorities and deliver consistently to deadlines. I’m now combining this foundation with AI image and video production, exploring how emerging tools can enhance creative workflows and produce high-quality, commercially relevant visual content. I’m particularly interested in the intersection of AI, visual storytelling and creative production, where I can bring both hands-on creative expertise and a strong understanding of the people, processes and objectives behind a project.

Alexandra Friedmann

Photographer, Photoshop Editor, Project Manager

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Creative Producer and visual professional with 8+ years of experience across photography, high-end retouching and creative production, complemented by 3.5+ years in client and account management within a fast-paced tech environment. I bring a combination of strong visual judgement, technical post-production skills and experience managing clients, projects and creative workflows from brief through to delivery. My background in photography has given me a deep understanding of lighting, colour, composition, styling and visual storytelling, while my commercial experience has strengthened my ability to communicate with clients, manage priorities and deliver consistently to deadlines. I’m now combining this foundation with AI image and video production, exploring how emerging tools can enhance creative workflows and produce high-quality, commercially relevant visual content. I’m particularly interested in the intersection of AI, visual storytelling and creative production, where I can bring both hands-on creative expertise and a strong understanding of the people, processes and objectives behind a project.…Creative Producer and visual professional with 8+ years of experience across photography, high-end retouching and creative production, complemented by 3.5+ years in client and account management within a fast-paced tech environment. I bring a combination of strong visual judgement, technical post-production skills and experience managing clients, projects and creative workflows from brief through to delivery. My background in photography has given me a deep understanding of lighting, colour, composition, styling and visual storytelling, while my commercial experience has strengthened my ability to communicate with clients, manage priorities and deliver consistently to deadlines. I’m now combining this foundation with AI image and video production, exploring how emerging tools can enhance creative workflows and produce high-quality, commercially relevant visual content. I’m particularly interested in the intersection of AI, visual storytelling and creative production, where I can bring both hands-on creative expertise and a strong understanding of the people, processes and objectives behind a project.

Available to hire

Creative Producer and visual professional with 8+ years of experience across photography, high-end retouching and creative production, complemented by 3.5+ years in client and account management within a fast-paced tech environment. I bring a combination of strong visual judgement, technical post-production skills and experience managing clients, projects and creative workflows from brief through to delivery.

My background in photography has given me a deep understanding of lighting, colour, composition, styling and visual storytelling, while my commercial experience has strengthened my ability to communicate with clients, manage priorities and deliver consistently to deadlines. I’m now combining this foundation with AI image and video production, exploring how emerging tools can enhance creative workflows and produce high-quality, commercially relevant visual content.

I’m particularly interested in the intersection of AI, visual storytelling and creative production, where I can bring both hands-on creative expertise and a strong understanding of the people, processes and objectives behind a project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

German

Beginner

Spanish; Castilian

Intermediate

Work Experience

Lead Account Manager for UK and ROW markets at Factorial

June 1, 2023 - September 1, 2025

Leading employer for SMB to enterprise clients with HR software. Boosted overall client success and product satisfaction for enterprise clients (150–2,500 seats). Improved onboarding experience through product training and tech assistance, increasing engagement. Analyzed client challenges and delivered tailored technology and customer-facing solutions, including troubleshooting. Understood and negotiated pricing structures, cost implications, and tracked client engagement. Maintained a retention rate of 85% through effective cross-sell and up-sell strategies.

Account Management and Executive Assistant at WMACA (Women and Men Against Child Abuse)

May 1, 2022 - April 20, 2023

Provided administrative support to directors, managed sponsor engagements including schedules, communications, and data entry. Supported community reach through photography and social channels. Supplied photography services for all partnerships at fundraising events such as Dashpay.

Account Manager and Amazon Brand Strategist at Those Digital Strategists

May 1, 2022 - May 20, 2023

Brand and marketing strategist for SMB clients selling on Amazon. Acted as liaison between clients and the Amazon ecosystem to support strategic planning, shipping, and troubleshooting. Drove advertisement engagement and sales by introducing high-quality graphic and video content. Increased sales and product usage by ~15% by applying different brand strategies. Handled administrative work, data entry, and monthly reports.

Director of Ally Friedmann - Photography at Ally Friedmann Photography

January 1, 2015 - January 20, 2024

Lead photographer for product events, product launches, and large-scale fashion events in South Africa. Worked with clients including Zebrasquare Ltd, Grid World Wide, and Panier des Sens. Provided wedding photography and studio/editorial photography.