Available to hire
I’m Alexandra Friedmann, a Brand and Marketing Strategist with a track record of helping SMBs grow and compete across Amazon ecosystems and global markets. Based in Barcelona, I blend strategic planning with hands-on execution to drive client success, engagement, and revenue—from onboarding to scale. I thrive on solving complex growth problems by aligning product, sales, and marketing, and I love turning brand ideas into clear, impactful narratives.
When I’m not shaping growth strategies or mentoring teams, I enjoy photography, creative direction, and volunteering with NGOs to help communities shine. I bring a collaborative, friendly approach to every project and am always looking for ways to elevate brands through thoughtful strategy and storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
German
Beginner
Spanish; Castilian
Intermediate
Work Experience
Lead Account Manager
September 1, 2025 - October 12, 2025Lead employer for SMB to Enterprise clients with our HR software. Boost overall client success and product satisfaction of all enterprise clients between 150-2500 seats. Improve onboarding experience through product training and tech assistance, resulting in higher engagement. Analyze client challenges - providing tailored technological and customer facing solutions and troubleshooting. Understand and negotiate pricing structures, cost implications and tracking client engagement. Maintain a retention rate of 85% via effective cross-sell and up-sell strategies.
Account Manager and Amazon Brand Strategist at Amazon
May 1, 2023 - October 12, 2025Liaison between clients and Amazon ecosystem to provide strategic planning, shipping and troubleshooting. Drove advertisement engagement and sales by introducing high quality graphics and video content. Increased sales and product usage by ~15% by applying different brand strategies.
Lead Photographer at Zebra Square Ltd; Grid World Wide; Panier des Sens
January 20, 2024 - October 12, 2025Lead photographer for product events and product launches and large-scale fashion events in SA. Wedding photographer; Studio and Editorial photography.
Lead Account Manager at TD Strategy
September 1, 2025 - October 12, 2025Lead account management for SMB to Enterprise clients using our HR software. Drove client success and product satisfaction, managed onboarding improvements, analyzed client challenges, and negotiated pricing structures. Achieved a retention rate of 85% through cross-sell and up-sell strategies. Scoped and delivered tailored solutions to complex enterprise needs with hybrid work arrangements.
Account Manager and Amazon Brand Strategist at TD Strategy
May 1, 2023 - October 12, 2025Liaised between clients and the Amazon ecosystem to provide strategic planning, shipping optimization, and troubleshooting. Drove advertising engagement and sales by introducing high-quality graphics and video content. Increased sales and product usage by ~15% through targeted brand strategies.
Administrative Assistant at Women and Men Against Child Abuse (WMACA)
April 30, 2023 - October 12, 2025Administrative support to Directors; sponsorship engagements, scheduling, communications and data entry. Helped extend the organization's community reach through photography and social channels; provided photography services for fundraising events and partnerships.
Lead Photographer at Self-employed / Freelance
January 1, 2024 - October 12, 2025Lead photographer for product events, product launches, and large-scale fashion events in South Africa. Built and maintained a client list including Zebrasquare Ltd, Grid World Wide, and Panier des Sens; performed wedding, studio, and editorial photography with a focus on branding and visual storytelling.
Lead Account Manager at Factorial
September 1, 2025 - October 12, 2025Lead Account Manager for SMB to Enterprise clients using HR software. Improved onboarding with product training and technical assistance, resulting in higher engagement. Analyzed client challenges and delivered tailored tech-enabled solutions. Negotiated pricing structures and tracked client engagement, maintaining an 85% retention rate through cross-selling and up-selling strategies.
Brand and Marketing Strategist
May 20, 2023 - October 12, 2025Brand and Marketing Strategist for SMB clients selling on Amazon. Liaised between clients and Amazon ecosystem to provide strategic planning, shipping logistics, and troubleshooting; led advertising engagement and produced high-quality graphics and video content. Drove sales and product usage by approximately 15% through targeted brand strategies.
Account Management and Executive Assistant at Women Against Child Abuse (WMACA)
April 20, 2023 - October 12, 2025Admin support to Directors and Sponsor engagements; managed schedules, communications and data entry. Helped foster the organization’s community reach through photography and social channels. Provided photography services for partner events and fundraising.
Lead Photographer at Women Against Child Abuse (WMACA)
January 20, 2024 - October 12, 2025Lead photographer for product events, product launches and large-scale fashion events in South Africa. Clients included Zebra Square Ltd, Grid World Wide, Panier des Sens. Also performed wedding, studio and editorial photography.
Lead Account Manager
September 25, 2025 - October 12, 2025Led a cross-functional team to drive client success and product satisfaction for enterprise HR software across 150-2,500-seat accounts. Improved onboarding through product training and technical assistance, resulting in higher engagement. Analyzed client challenges and delivered tailored technology solutions and troubleshooting. Negotiated pricing structures, assessed cost implications, and tracked client engagement. Maintained an 85% retention rate through effective cross-sell and upsell strategies.
Brand and Marketing Strategist at TD Strategist
May 1, 2023 - October 12, 2025Liaised between clients and the Amazon ecosystem to provide strategic planning, shipping and troubleshooting. Drove advertising engagement and sales by introducing high-quality graphics and video content. Increased sales and product usage by approximately 15% by applying diverse brand strategies. Performed administrative tasks, data entry and monthly reporting.
Executive Assistant at WMACA (Women and Men Against Child Abuse)
April 30, 2023 - October 12, 2025Admin support to Directors; managed schedules, communications and data entry. Facilitated community outreach through photography and social channels. Provided photography services for partnerships at fundraising events.
Photographer at Ally Friedman Photography
January 1, 2024 - October 12, 2025Lead Photographer for product events and launches, large-scale fashion events in SA; wedding photography; studio and editorial photography. Clients included Zebrasquare Ltd, Grid World Wide, Panier des Sens.
Lead Account Manager at Factorial
September 1, 2025 - October 12, 2025Boost overall client success and product satisfaction for enterprise HR software clients (150-2,500 seats); oversee onboarding with product training and technical assistance; analyze client challenges, price structuring and cost implications; track client engagement and drive retention via effective cross-sell and up-sell strategies (retention rate ~85%).
Account Manager and Amazon Brand Strategist at TD Strategy
May 1, 2023 - October 12, 2025Liaise between SMB clients and the Amazon ecosystem to provide strategic planning, shipping and troubleshooting; drive advertising engagement and sales by producing high-quality graphics and video content; increase sales and product usage by ~15% through differentiated brand strategies; perform administrative work and monthly reporting.
Account Management and Executive Assistant at WMACA (Women and Men Against Child Abuse)
April 1, 2023 - October 12, 2025Admin support to Directors; sponsor engagements, schedule management, communications and data entry; helped foster community reach through photography and social channels; provided photography services for fundraising events.
Lead Photographer at Ally Friedmann Photography
January 1, 2024 - October 12, 2025Lead photographer for product events, product launches and large-scale fashion events in SA; served clients including Zebra Square Ltd, Grid World Wide, Panier des Sens; wedding photography; studio and editorial photography.
Education
Diploma: Small Business Development and Photography at Vega College for Brand Communications
January 11, 2030 - October 12, 2025Advanced Professional Certification in Photography at Vega College for Brand Communications
January 11, 2030 - October 12, 2025Certificate: Art and Technology: From AI to NFT's at Sotheby's Art Institute
January 11, 2030 - October 12, 2025Project Management Certification at Google
January 11, 2030 - October 12, 2025Diploma: Small Business Development and Photography at Vega College for Brand Communications
January 11, 2030 - October 12, 2025Advanced Professional Certification in Photography at Vega College for Brand Communications
January 11, 2030 - October 12, 2025Certificate: Art and Technology: From AI to NFT's at Sotheby's Institute of Art
January 11, 2030 - October 12, 2025Project Management Certification at Google
January 11, 2030 - October 12, 2025Diploma: Small Business Development and Photography at Vega College for Brand Communications
January 11, 2030 - October 12, 2025Advanced Professional Certification in Photography at Vega College for Brand Communications
January 11, 2030 - October 12, 2025Certificate: Art and Technology: From AI to NFT's at Sotheby’s Institute
January 11, 2030 - October 12, 2025Project Management Certification at Google
January 11, 2030 - October 12, 2025Diploma: Small Business Development and Photography at Vega College for Brand Communications
January 11, 2030 - October 12, 2025Advanced Professional Certificate in Photography at Vega College for Brand Communications
January 11, 2030 - October 12, 2025Certificate: Art and Technology: From AI to NFT's at Sotheby's Art Institute
January 11, 2030 - October 12, 2025Project Management Certification at Google
January 11, 2030 - October 12, 2025Qualifications
Diploma: Small Business Development and Photography
January 11, 2030 - October 12, 2025Advanced Professional Certification in Photography
January 11, 2030 - October 12, 2025Certificate: Art and Technology: From AI to NFT's
January 11, 2030 - October 12, 2025Project Management Certification
January 11, 2030 - October 12, 2025Diploma: Small Business Development and Photography
January 11, 2030 - October 12, 2025Advanced Professional Certification in Photography
January 11, 2030 - October 12, 2025Certificate: Art and Technology: From AI to NFT's
January 11, 2030 - October 12, 2025Project Management Certification
January 11, 2030 - October 12, 2025Diploma: Small Business Development and Photography
January 11, 2030 - October 12, 2025Advanced Professional Certification in Photography
January 11, 2030 - October 12, 2025Certificate: Art and Technology: From AI to NFT's
January 11, 2030 - October 12, 2025Project Management Certification
January 11, 2030 - October 12, 2025Diploma: Small Business Development and Photography
January 11, 2030 - October 12, 2025Advanced Professional Certificate in Photography
January 11, 2030 - October 12, 2025Certificate: Art and Technology: From AI to NFT's
January 11, 2030 - October 12, 2025Project Management Certification
January 11, 2030 - October 12, 2025Diploma: Small Business Development and Photography (Vega College for Brand Communications)
January 11, 2030 - October 12, 2025Advanced Professional Certification in Photography (Vega College for Brand Communications)
January 11, 2030 - October 12, 2025Certificate: Art and Technology: From AI to NFT's (Sotheby's Institute)
January 11, 2030 - October 12, 2025Project Management Certification (Google)
January 11, 2030 - October 12, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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