VSL videos for Ludovic Leclerc, swing trader

Context & goals
Ludovic Leclerc creates training and membership offers for swing traders. The VSLs aimed to convert site visitors into webinar signups and Club Alpha members, deliver a clear step‑by‑step message, and keep viewers engaged until the CTA.

Process

• I handled assembly, pacing, audio cleanup, basic motion graphics, color correction, and final exports for web, YouTube, and social.
• Map script to visuals: hook → problem → solution → proof → CTA.
• Assembly → fine cut: tighten timing to voiceover cadence; cut on emphasis.
• Sound design: noise reduction, EQ, music ducking.
• Graphics: animated titles and icons, bullet callouts, proof overlays.