Available to hire
Hi, I’m Alejandro, a digital marketing and business development professional with international experience driving growth through data-driven strategies, SEO optimization, and high-impact partnerships. Over 4 years, I’ve helped increase organic traffic, generate qualified leads, and secure strategic sponsorships across diverse markets. I thrive in remote, collaborative environments and enjoy turning insights into actionable campaigns using tools like GA4, SEMrush, HubSpot, WordPress, and AI training.
I specialize in building holistic marketing programs that align with business goals, streamline CRM funnels, and deliver measurable results. I’m comfortable coordinating with founders and cross-functional teams to optimize campaigns, content, and partnerships for sustained growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Work Experience
Remote Digital Marketing Manager at ProAlphaCapital LLC / Pro Alpha Mortgage Group (Devin Peterson Lending)
July 1, 2025 - PresentOwns digital strategy across Instagram, Facebook, Threads, Reddit, and BiggerPockets to drive organic leads, referrals, and founder Devin Peterson's brand growth. Designs and schedules short-form videos and infographics with Canva and CapCut, driving 10+ monthly client calls and boosting site traffic through targeted social campaigns. Executes weekly email campaigns via Mailchimp and HubSpot targeting investors and realtors, optimizing CRM funnels and Calendly booking flows. Produces branded collateral and pitch decks to simplify complex loan programs (DSCR, FHA, VA, NON-QM), strengthening partner confidence and sales enablement.
Remote Digital Marketing Manager at Cape Canaveral Educational Services LLC. (Aras Cathedra Group)
June 30, 2025 - October 9, 2025Revamped website UX (WordPress + Elementor) by analyzing user journeys in GA4 & Hotjar, boosting mobile session duration by 25%. Redesigned social media visuals and content calendars for Instagram, Facebook & Threads, adding 200+ followers in three weeks. Authored bilingual, SEO-optimized articles that drove a 30% surge in organic traffic and lifted 15 keywords into top 10 positions. Unified brand guidelines across three partner universities, raising co-marketing CTR 15%.
AI Training Specialist at Outlier LTD.
July 1, 2025 - October 9, 2025Authored & fact-checked 1,200+ AI responses, improving cultural relevance score 15% in 'Cultural Relevance Evals.' Built QA framework that cut review cycle time 20% via clearer evaluation rubrics and training resources. Trained team members on rubric interpretation, ensuring consistency and faster output.
Business Development Analyst at Esport Supply, LLC
February 28, 2025 - October 9, 2025Developed targeted lead-generation campaigns aligned with each institution’s esports goals, securing 1,000+ qualified leads and partnerships with five universities, adding $400K+ to pipeline revenue. Analyzed LinkedIn and industry sources to build high-quality lead lists and created persona-based outreach playbooks that lifted reply rates from 4% to 11%. Built competitive‑intelligence dashboard adopted by leadership, expanding target market 20%.
Business Development & Marketing Analyst at Immortalyze Pte. Ltd.
June 30, 2024 - October 9, 2025Grew website traffic 25% and tripled monthly leads using GA4 insights and SEMrush keyword expansion. Negotiated and secured B2B partnerships with SCOGA Esports and Aeroviation under the Elderly Expansion Plan, driving brand awareness and projecting SGD 120K in annual revenue. Prototyped a robo-advisor for retirement home selection using global data via Google Sheets, reducing client onboarding time from 2 hours to 20 minutes and streamlining lead conversions through a decision-tree sales strategy and partnerships with retirement cruise companies.
Independent Sales Advisor at Shell Energy Retail Limited
December 31, 2020 - October 9, 2025Closed 3+ broadband and energy deals in the first 2 weeks using targeted street pitching. Ranked in top 10% of hires by applying the '5 Steps to a Conversation' methodology. Built rapport and handled objections with confidence, maintaining daily performance KPIs.
Sales Promoter at Fatsoma Ltd. & Bella Gente
June 30, 2022 - October 9, 2025Increased event attendance by 50% through geo-targeted digital campaigns and exclusive promotions. Drove 40% boost in early ticket sales via Fatsoma and ambassador network management. Co-led student event strategy across Leeds, enhancing brand positioning and repeat turnout.
Social Media Manager at DO IT Football Club
September 1, 2024 - PresentDesigned and executed campaigns that secured 4 sponsors and maintained steady follower growth. Aligned post strategy with match calendars, boosting audience engagement and team visibility.
Branding & Marketing Project (Freelance) at Éclatant Laundry & Dry Clean CV (Commanditaire Vennootschap)
March 31, 2025 - October 9, 2025Rebranded business visuals and boosted local SEO, increasing customer inquiries by 40%. Unified design language across signage, social media, and uniforms to enhance customer trust.
Social Secretary at LUU Guide Dogs (University of Leeds)
September 30, 2021 - October 9, 2025Organized 'Meet Guide Dogs' event, raising £145 and increasing student awareness on visual impairment. Collaborated with university societies to co-host campaigns and expand fundraising reach.
Volunteer Assistant at Fundación 'La Caixa'
September 30, 2019 - October 9, 2025Supported the 'Ningún Niño Sin Bigote' milk collection campaign, assisting with the organization, collection, and distribution of donations to combat child malnutrition.
Remote Digital Marketing Manager at ProAlphaCapital LLC / Pro Alpha Mortgage Group (Devin Peterson Lending)
July 1, 2025 - PresentManage digital strategy across Instagram, Facebook, Threads, Reddit, and BiggerPockets to drive organic leads, referrals, and brand growth for the company and founder Devin Peterson. Create branded collateral and short-form content to support campaigns and drive engagement. Optimize CRM funnels and Calendly booking flows through Mailchimp and HubSpot to streamline conversions.
Remote Digital Marketing Manager at Cape Canaveral Educational Services LLC (Aras Cathedra Group)
June 1, 2025 - October 9, 2025Revamped website UX (WordPress + Elementor) by analyzing user journeys with GA4 and Hotjar, boosting mobile session duration by 25%. Redesigned social visuals and calendars, adding 200+ followers in three weeks. Authored bilingual, SEO-optimized articles driving a 30% surge in organic traffic and lifting 15 keywords into top 10 positions. Unified brand guidelines across three partner universities, raising co-marketing CTR by 15%.
AI Training Specialist at Outlier LTD.
July 1, 2025 - October 9, 2025Authored & fact-checked 1,200+ AI responses, improving cultural relevance score by 15% in Cultural Relevance Evals. Built QA framework to cut review cycle time by 20% via clearer evaluation rubrics and training resources. Trained team members on rubric interpretation, ensuring consistency and faster output.
Business Development Analyst at Esport Supply, LLC
February 1, 2025 - October 9, 2025Developed targeted lead-generation campaigns aligned with each institution’s esports goals, securing 1,000+ qualified leads and partnerships with five universities, adding $400K+ to pipeline revenue. Analyzed LinkedIn and industry sources to build high-quality lead lists and created persona-based outreach playbooks that lifted reply rates from 4% to 11%. Built competitive-intelligence dashboard adopted by leadership, expanding target market by 20%.
Business Development & Marketing Analyst at Immortize Pte. Ltd.
June 1, 2024 - October 9, 2025Grew website traffic 25% and tripled monthly leads using GA4 insights and SEMrush keyword expansion. Negotiated and secured B2B partnerships with SCOGA Esports and Aeroviation under the Elderly Expansion Plan, driving brand awareness and projecting SGD 120K in annual revenue. Prototyped a robo-advisor for retirement home selection using global data via Google Sheets, reducing client onboarding time from 2 hours to 20 minutes and streamlining lead conversions through a decision-tree sales strategy and partnerships with retirement cruise companies.
Independent Sales Advisor at Shell Energy Retail Limited
December 1, 2020 - October 9, 2025Closed 3+ broadband and energy deals in the first 2 weeks using targeted street pitching. Ranked in the top 10% of hires by applying a structured conversation approach; built rapport and handled objections while maintaining daily KPIs.
Sales Promoter at Fatsaoma Ltd. & Bella Gente
June 1, 2022 - October 9, 2025Increased event attendance by 50% through geo-targeted digital campaigns and exclusive promotions. Drove a 40% boost in early ticket sales via promotions and ambassador network management. Co-led student event strategy across Leeds to enhance brand positioning and repeat turnout.
Remote Digital Marketing Manager at ProAlphaCapital LLC / Pro Alpha Mortgage Group. (Devin Peterson Lending)
July 1, 2025 - PresentManage digital strategy across Instagram, Facebook, Threads, Reddit, and BiggerPockets to drive organic leads, referrals, and brand growth for the company and founder Devin Peterson. Design and schedule short-form videos and infographics via Canva and CapCut, driving 10+ monthly client calls and boosting traffic to proalphamtg.com through targeted social campaigns. Execute weekly email campaigns using Mailchimp and HubSpot targeting investors and realtors, optimizing CRM funnels and Calendly booking flows to streamline conversion. Created branded collateral and pitch decks to simplify complex loan programs (DSCR, FHA, VA, NON-QM), boosting partner confidence and sales enablement.
Remote Digital Marketing Manager at Cape Canaveral Educational Services LLC. (Aras Cathedra Group)
June 1, 2025 - October 9, 2025Revamped website UX (WordPress + Elementor) by analyzing user journeys in Google Analytics & Hotjar, boosting mobile session duration by 25%. Redesigned social media visuals and content calendars for Instagram, Facebook & Threads, adding 200+ followers in three weeks. Authored bilingual, SEO-optimized articles that drove a 30% surge in organic traffic and lifted 15 keywords into top 10 positions. Unified brand guidelines across three partner universities, raising co-marketing CTR 15%.
Remote AI Training Specialist at Outlier LTD.
July 1, 2025 - October 9, 2025Authored & fact-checked 1,200+ AI responses, improving cultural relevance score 15% in “Cultural Relevance Evals.” Built QA framework that cut review cycle time 20% via clearer evaluation rubrics and training resources. Trained team members on rubric interpretation, ensuring consistency and faster output.
Business Development Analyst at Esport Supply, LLC.
February 1, 2025 - October 9, 2025Developed targeted lead-generation campaigns aligned with each institution’s esports goals, securing 1,000+ qualified leads and partnerships with five universities, adding $400K+ to pipeline revenue. Analyzed LinkedIn and industry sources to build high-quality lead lists (names, emails, phone numbers) and created persona-based outreach playbooks that lifted reply rates from 4% to 11%. Built competitive‑intelligence dashboard adopted by leadership, expanding target market 20%.
Business Development & Marketing Analyst at Immortize Pte. Ltd.
June 1, 2024 - October 9, 2025Grew website traffic 25% and tripled monthly leads using GA4 insights and SEMrush keyword expansion. Negotiated and secured B2B partnerships with SCOGA Esports and Aeroviation under the Elderly Expansion Plan, driving brand awareness and projecting SGD 120K in annual revenue. Prototyped a robo-advisor for retirement home selection reducing client onboarding time from 2 hours to 20 minutes and streamlining lead conversions through a decision-tree sales strategy and partnerships with retirement cruise companies.
Independent Sales Advisor at Shell Energy Retail Limited
December 1, 2020 - October 9, 2025Closed 3+ broadband and energy deals in the first 2 weeks using targeted street pitching. Ranked in top 10% of hires by applying the '5 Steps to a Conversation' methodology. Built rapport and handled objections with confidence, maintaining daily performance KPIs.
Sales Promoter at Fatsoma Ltd. & Bella Gente
June 1, 2022 - October 9, 2025Increased event attendance by 50% through geo-targeted digital campaigns and exclusive promotions. Drove 40% boost in early ticket sales via Fatsoma and ambassador network management. Co-led student event strategy across Leeds, enhancing brand positioning and repeat turnout.
Social Media Manager at DO IT Football Club
September 1, 2024 - PresentDesigned and executed campaigns that secured 4 sponsors and maintained steady follower growth. Aligned post strategy with match calendars, boosting audience engagement and team visibility.
Freelance Branding & Marketing Project at Éclatant Laundry & Dry Clean CV (Commanditaire Vennootschap)
March 1, 2025 - October 9, 2025Rebranded business visuals and boosted local SEO, increasing customer inquiries by 40%. Unified design language across signage, social media, and uniforms to enhance customer trust.
Social Secretary at LUU Guide Dogs (University of Leeds)
September 1, 2021 - October 9, 2025Organized 'Meet Guide Dogs' event, raising £145 and increasing student awareness on visual impairment. Collaborated with university societies to co-host campaigns and expand fundraising reach.
Volunteer Assistant at Fundación “La Caixa” Granada, Spain
September 1, 2019 - October 9, 2025Supported the 'Ningún Niño Sin Bigote' milk collection campaign, assisting with organization, collection, and distribution of donations to combat child malnutrition.
Remote Digital Marketing Manager at ProAlphaCapital LLC / Pro Alpha Mortgage Group. (Devin Peterson Lending)
July 1, 2025 - PresentManage digital strategy across Instagram, Facebook, Threads, Reddit, and BiggerPockets to drive organic leads, referrals, and brand growth for the company and founder Devin Peterson. Design and schedule short-form videos and infographics via Canva and CapCut, driving 10+ monthly client calls and boosting traffic to proalphamtg.com through targeted social campaigns. Execute weekly email campaigns using Mailchimp and HubSpot targeting investors and realtors, optimizing CRM funnels and Calendly booking flows to streamline conversion. Created branded collateral and pitch decks to simplify complex loan programs (DSCR, FHA, VA, NON-QM), boosting partner confidence and sales enablement.
Remote Digital Marketing Manager at Cape Canaveral Educational Services LLC. (Aras Cathedra Group)
June 1, 2025 - October 9, 2025Revamped website UX (WordPress + Elementor) by analyzing user journeys in Google Analytics & Hotjar, boosting mobile session duration by 25%. Redesigned social media visuals and content calendars for Instagram, Facebook & Threads, adding 200+ followers in three weeks. Authored bilingual, SEO-optimized articles that drove a 30% surge in organic traffic and lifted 15 keywords into top 10 positions. Unified brand guidelines across three partner universities, raising co-marketing CTR 15%.
Remote AI Training Specialist at Outlier LTD.
July 1, 2025 - October 9, 2025Authored & fact-checked 1,200+ AI responses, improving cultural relevance score 15% in “Cultural Relevance Evals.” Built QA framework that cut review cycle time 20% via clearer evaluation rubrics and training resources. Trained team members on rubric interpretation, ensuring consistency and faster output.
Business Development Analyst at Esport Supply, LLC
February 1, 2025 - October 9, 2025Developed targeted lead-generation campaigns aligned with each institution’s esports goals, securing 1,000+ qualified leads and partnerships with five universities, adding $400K+ to pipeline revenue. Analyzed LinkedIn and industry sources to build high-quality lead lists and created persona-based outreach playbooks that lifted reply rates from 4% to 11%. Built competitive-intelligence dashboard adopted by leadership, expanding target market 20%.
Business Development & Marketing Analyst at Immortalyze Pte. Ltd.
June 1, 2024 - October 9, 2025Grew website traffic 25% and tripled monthly leads using GA4 insights and SEMrush keyword expansion. Negotiated and secured B2B partnerships with SCOGA Esports and Aeroviation under the Elderly Expansion Plan, driving brand awareness and projecting SGD 120K in annual revenue. Prototyped a robo-advisor for retirement home selection using global data via Google Sheets, reducing client onboarding time from 2 hours to 20 minutes and streamlining lead conversions through a decision-tree sales strategy and partnerships with retirement cruise companies.
Independent Sales Advisor at Shell Energy Retail Limited
December 1, 2020 - October 9, 2025Closed 3+ broadband and energy deals in the first 2 weeks using targeted street pitching. Ranked in top 10% of hires by applying the “5 Steps to a Conversation” methodology. Built rapport and handled objections with confidence, maintaining daily performance KPIs.
Sales Promoter at Fatsoma Ltd. & Bella Gente
June 1, 2022 - October 9, 2025Increased event attendance by 50% through geo-targeted digital campaigns and exclusive promotions. Drove 40% boost in early ticket sales via Fatsoma and ambassador network management. Co-led student event strategy across Leeds, enhancing brand positioning and repeat turnout.
Social Media Manager at DO IT Football Club
September 1, 2024 - PresentDesigned and executed campaigns that secured 4 sponsors and maintained steady follower growth. Aligned post strategy with match calendars, boosting audience engagement and team visibility.
Freelance Branding & Marketing Project at Éclatant Laundry & Dry Clean CV (Commanditaire Vennootschap)
March 1, 2025 - October 9, 2025Rebranded business visuals and boosted local SEO, increasing customer inquiries by 40%. Unified design language across signage, social media, and uniforms to enhance customer trust.
Social Secretary at LUU Guide Dogs (University of Leeds)
September 1, 2021 - October 9, 2025Organized “Meet Guide Dogs” event, raising £145 and increasing student awareness on visual impairment. Collaborated with university societies to co-host campaigns and expand fundraising reach.
Volunteer Assistant at Fundación “La Caixa” Granada
September 1, 2019 - October 9, 2025Supported the “Ningún Niño Sin Bigote” milk collection campaign, assisting with the organization, collection, and distribution of donations to combat child malnutrition.
Education
Master in Digital Marketing and Communication at University of Cape Canaveral, Florida, United States
September 1, 2025 - October 9, 2025BSc International Business & Marketing (2:1) at University of Leeds
January 11, 2030 - June 1, 2022Master in Digital Marketing and Communication at University of Cape Canaveral
September 1, 2025 - October 9, 2025BSc International Business & Marketing at University of Leeds
January 11, 2030 - June 1, 2022Master in Digital Marketing and Communication at University of Cape Canaveral
September 1, 2025 - October 9, 2025BSc International Business & Marketing (2:1) at University of Leeds
January 11, 2030 - June 1, 2022Master in Digital Marketing and Communication at University of Cape Canaveral
January 11, 2030 - September 1, 2025BSc International Business & Marketing (2:1) at University of Leeds
January 11, 2030 - June 1, 2022Qualifications
Accounting Fundamentals
January 1, 2025 - October 9, 2025Football (Soccer) Coach Certification
January 1, 2025 - October 9, 2025ChatGPT Advanced Data Analysis
January 1, 2024 - October 9, 2025Introduction to Data Analytics for Business
January 1, 2024 - October 9, 2025Marketing Analytics
January 1, 2024 - October 9, 2025Salesforce Sales Development Representative
January 1, 2024 - October 9, 2025Master Digital Marketing
January 1, 2024 - October 9, 2025Google Analytics Certification
January 1, 2023 - October 9, 2025SEO Principles: An Essential Guide
January 1, 2023 - October 9, 2025Accounting Fundamentals
January 1, 2025 - October 9, 2025Football (Soccer) Coach Certification
January 1, 2025 - October 9, 2025ChatGPT Advanced Data Analysis
January 1, 2024 - October 9, 2025Introduction to Data Analytics for Business
January 1, 2024 - October 9, 2025Marketing Analytics
January 1, 2024 - October 9, 2025Salesforce Sales Development Representative
January 1, 2024 - October 9, 2025Master Digital Marketing
January 1, 2024 - October 9, 2025Google Analytics Certification
January 1, 2023 - October 9, 2025SEO Principles: An Essential Guide
January 1, 2023 - October 9, 2025Accounting Fundamentals
January 1, 2025 - October 9, 2025Football (Soccer) Coach Certification
January 1, 2025 - October 9, 2025ChatGPT Advanced Data Analysis
January 1, 2024 - October 9, 2025Introduction to Data Analytics for Business
January 1, 2024 - October 9, 2025Marketing Analytics
January 1, 2024 - October 9, 2025Salesforce Sales Development Representative
January 1, 2024 - October 9, 2025Master Digital Marketing
January 1, 2024 - October 9, 2025Google Analytics Certification
January 1, 2023 - October 9, 2025SEO Principles: An Essential Guide
January 1, 2023 - October 9, 2025Accounting Fundamentals
January 1, 2025 - October 9, 2025Football (Soccer) Coach Certification
January 1, 2025 - October 9, 2025ChatGPT Advanced Data Analysis
January 1, 2024 - October 9, 2025Introduction to Data Analytics for Business
January 1, 2024 - October 9, 2025Marketing Analytics
January 1, 2024 - October 9, 2025Salesforce Sales Development Representative
January 1, 2024 - October 9, 2025Master Digital Marketing
January 1, 2024 - October 9, 2025Google Analytics Certification
January 1, 2023 - October 9, 2025SEO Principles: An Essential Guide
January 1, 2023 - October 9, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Financial Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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