Hi, I'm Alfred Lee. I'm a Creative Director and Content Strategist who leads cross-functional teams to craft compelling brand stories and performance-driven campaigns. I've partnered with global brands across consumer goods, telecommunications, tech, and entertainment to develop scalable content systems, UX copy, and integrated campaigns that align with business goals. I thrive at the intersection of audience insight, storytelling, and design, translating complex ideas into clear, engaging experiences. I'm passionate about building strong brands, mentoring talent, and delivering measurable results through collaborative, data-informed creative work.…

Alfred Lee

Hi, I'm Alfred Lee. I'm a Creative Director and Content Strategist who leads cross-functional teams to craft compelling brand stories and performance-driven campaigns. I've partnered with global brands across consumer goods, telecommunications, tech, and entertainment to develop scalable content systems, UX copy, and integrated campaigns that align with business goals. I thrive at the intersection of audience insight, storytelling, and design, translating complex ideas into clear, engaging experiences. I'm passionate about building strong brands, mentoring talent, and delivering measurable results through collaborative, data-informed creative work.…

Available to hire

Hi, I’m Alfred Lee. I’m a Creative Director and Content Strategist who leads cross-functional teams to craft compelling brand stories and performance-driven campaigns. I’ve partnered with global brands across consumer goods, telecommunications, tech, and entertainment to develop scalable content systems, UX copy, and integrated campaigns that align with business goals. I thrive at the intersection of audience insight, storytelling, and design, translating complex ideas into clear, engaging experiences.

I’m passionate about building strong brands, mentoring talent, and delivering measurable results through collaborative, data-informed creative work.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Creative Strategy Lead at Various Agencies
March 1, 2025 - September 17, 2025
Lead the delivery of digital marketing for the mobile and home appliances business verticals; developed multi-channel campaigns; created reusable creative assets; aligned with stakeholders on messaging.
Head of Digital Content / Creative Director at EasyGo Gaming
March 1, 2024 - September 17, 2025
Led the digital content strategy for Samsung New Zealand; oversaw overseas website redesign, chat bot integration, and app localization; created multi-channel marketing materials and asset libraries; refined UX for sales funnel.
Senior Digital Content Lead at Vodafone New Zealand
November 1, 2019 - September 17, 2025
Led content delivery of Vodafone NZ's website; collaborated with 50+ teams to simplify IA and redesign UX for a more effective online sales funnel.
Senior Digital Content Lead at Vodafone New Zealand
January 1, 2021 - September 17, 2025
Led the content delivery of the website simplification project; collaborated with 50+ teams; reduced page count from 1500+ pages to 500+; redesigned UX for improved sales funnel across business and consumer segments; contributed to a 15% uptick in online sales over 9 months.
Senior Digital Content Lead at Cheil New Zealand
November 1, 2019 - September 17, 2025
Led the delivery of digital marketing for the mobile and home appliance verticals. Led the digital content strategy for Samsung New Zealand, website redesign, chatbot integration, and app localization. Created multi-channel marketing materials.
Content Strategy Lead / Creative Content Specialist at Various Agencies
March 1, 2025 - September 17, 2025
Directed creative content strategy across multiple social and campaign verticals; increased engagement and customer retention. Created award-winning campaigns (e.g., Good Things) combining UGC, parental education, and platform-optimized storytelling. Partnered with performance, product, and lifecycle teams to align creative delivery to KPIs and campaign data. Led one-voice and campaign asset development across a growing internal team and external vendors.
Technical Copywriter / Creative Strategist at Cheil New Zealand
June 1, 2024 - November 1, 2025
Led content strategy and UX-copy for brand campaigns across New Zealand, collaborating with cross-functional teams and external partners to deliver compelling, platform-optimized content. Drove messaging frameworks, ensured consistency, and integrated with digital marketing efforts to improve engagement and conversions.
Senior Digital Content Lead at Vodafone New Zealand
April 1, 2016 - November 1, 2019
Created digital content for a disruptive US fintech across the corporate blog, LinkedIn and key social channels; grew engagement and reach. Led content development for main consumer and business audiences, and steered content strategy across agencies (OgilvyOne, RMG Connect, Rapp Tribal, Grey).
Copy and Strategy Lead at Various Agencies
January 1, 2020 - January 1, 2021
Led copywriting and content strategy for multiple clients, crafting scalable creative concepts, messaging frameworks, and content plans across brand campaigns.
Creative Director at Various Agencies
April 1, 2015 - March 1, 2016
Directed cross-disciplinary creative teams, delivering campaigns and content strategies that scale across channels; built content systems, award-winning campaigns and integrated marketing initiatives; partnered with performance-driven results.

Education

Bachelor of Arts at University of Mumbai
January 1, 2001 - January 1, 2003
Bachelor of Arts, Double major in English Literature and Psychology at University of Mumbai
January 1, 2001 - January 1, 2003
Bachelor of Arts at University of Mumbai
January 1, 2001 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Telecommunications, Software & Internet, Media & Entertainment, Financial Services, Professional Services, Education, Retail, Other, Consumer Goods

Skills

Experience Level