Available to hire
I bring 20 years of copywriting experience across four countries, 15+ brands and 10+ business verticals. I’ve worked on all forms of content banners to brand manuals. With experience across agencies and in-house teams, I know how blend creativity with business outcomes.
Experience Level
Language
English
Fluent
Work Experience
Creative Strategy Lead at Various Agencies
March 1, 2025 - September 17, 2025Lead the delivery of digital marketing for the mobile and home appliances business verticals; developed multi-channel campaigns; created reusable creative assets; aligned with stakeholders on messaging.
Head of Digital Content / Creative Director at EasyGo Gaming
March 1, 2024 - September 17, 2025Led the digital content strategy for Samsung New Zealand; oversaw overseas website redesign, chat bot integration, and app localization; created multi-channel marketing materials and asset libraries; refined UX for sales funnel.
Senior Digital Content Lead at Vodafone New Zealand
November 1, 2019 - September 17, 2025Led content delivery of Vodafone NZ's website; collaborated with 50+ teams to simplify IA and redesign UX for a more effective online sales funnel.
Senior Digital Content Lead at Vodafone New Zealand
January 1, 2021 - September 17, 2025Led the content delivery of the website simplification project; collaborated with 50+ teams; reduced page count from 1500+ pages to 500+; redesigned UX for improved sales funnel across business and consumer segments; contributed to a 15% uptick in online sales over 9 months.
Senior Digital Content Lead at Cheil New Zealand
November 1, 2019 - September 17, 2025Led the delivery of digital marketing for the mobile and home appliance verticals. Led the digital content strategy for Samsung New Zealand, website redesign, chatbot integration, and app localization. Created multi-channel marketing materials.
Content Strategy Lead / Creative Content Specialist at Various Agencies
March 1, 2025 - September 17, 2025Directed creative content strategy across multiple social and campaign verticals; increased engagement and customer retention. Created award-winning campaigns (e.g., Good Things) combining UGC, parental education, and platform-optimized storytelling. Partnered with performance, product, and lifecycle teams to align creative delivery to KPIs and campaign data. Led one-voice and campaign asset development across a growing internal team and external vendors.
Education
Bachelor of Arts at University of Mumbai
January 1, 2001 - January 1, 2003Bachelor of Arts, Double major in English Literature and Psychology at University of Mumbai
January 1, 2001 - January 1, 2003Qualifications
Industry Experience
Gaming, Telecommunications, Software & Internet, Media & Entertainment, Financial Services, Professional Services, Education, Retail, Other
Experience Level
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