Hi, I’m Ali Ahmad, a Meta Certified Digital Marketer, Social Media Marketer, and Copywriter with 2+ years of experience in performance marketing, SEO, and content-led growth. I’ve helped scale organic traffic, optimize conversion funnels, and run ROI-focused campaigns using Meta Ads, Google Ads, GA4, and AI-powered tools. As Founder & Digital Marketing Lead at Aptub.com, I lead end-to-end growth initiatives and build sustainable, data-driven strategies.

Ali Ahmad

Hi, I’m Ali Ahmad, a Meta Certified Digital Marketer, Social Media Marketer, and Copywriter with 2+ years of experience in performance marketing, SEO, and content-led growth. I’ve helped scale organic traffic, optimize conversion funnels, and run ROI-focused campaigns using Meta Ads, Google Ads, GA4, and AI-powered tools. As Founder & Digital Marketing Lead at Aptub.com, I lead end-to-end growth initiatives and build sustainable, data-driven strategies.

Available to hire

Hi, I’m Ali Ahmad, a Meta Certified Digital Marketer, Social Media Marketer, and Copywriter with 2+ years of experience in performance marketing, SEO, and content-led growth.
I’ve helped scale organic traffic, optimize conversion funnels, and run ROI-focused campaigns using Meta Ads, Google Ads, GA4, and AI-powered tools. As Founder & Digital Marketing Lead at Aptub.com, I lead end-to-end growth initiatives and build sustainable, data-driven strategies.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Urdu
Fluent
English
Advanced
German
Intermediate

Work Experience

Intern at United Bank Limited (UBL)
September 30, 2024 - September 1, 2025
Assisted in customer account opening and banking operations. Provided customer service and digital banking support. Gained exposure to UBL’s online banking systems and insurance offerings.
Field Enumerator at World Health Organization (WHO), Pakistan
July 31, 2023 - September 1, 2025
Collected household data to ensure polio vaccinations for children aged 1 to 3. Recorded and uploaded data using WHO’s polio monitoring app.
Intern at United Bank Limited (UBL)
September 30, 2024 - September 8, 2025
Assisted in customer account opening and banking operations. Provided customer service and digital banking support. Gained exposure to UBL’s online banking systems and insurance offerings.
Field Enumerator at World Health Organization (WHO), Pakistan
July 31, 2023 - September 8, 2025
Collected household data to ensure polio vaccinations for children aged 1–3. Recorded and uploaded data using WHO’s polio monitoring app.
Freelance Digital Marketing Specialist at Aptub.com (Freelance)
January 1, 2024 - Present
Drove 5,000+ new monthly visits to Aptub.com using on-page and technical SEO with Ahrefs and SEMrush; produced an Instagram Reel with 660,000+ views; managed email campaigns with Mailchimp and ConvertKit; wrote SEO blogs, ad copy, and landing pages that boosted CTR by 20%; optimized WordPress sites with Elementor and Yoast to improve load speed and UX; launched and tracked Google Ads and Meta Ads campaigns, testing conversion strategies with GA4 and Microsoft Clarity.
Intern at United Bank Limited (UBL) – Kohat
September 30, 2024 - October 12, 2025
Supported customer onboarding and daily banking operations.
Field Enumerator at World Health Organization (WHO) – Pakistan
July 31, 2023 - October 12, 2025
Collected household data to ensure polio vaccinations for children aged 1–3.
Freelance Digital Marketing Specialist at Aptub.com
January 1, 2024 - Present
Drove 5,000+ new monthly visits to Aptub.com using on-page and technical SEO; produced an Instagram Reel with 660,000+ views; managed email campaigns (Mailchimp & ConvertKit) increasing subscribers by 25% and boosting conversions; wrote SEO blogs, ad copy, and landing pages to improve CTR by 20%; optimized WordPress sites with Elementor and Yoast; launched and tracked Google Ads and Meta Ads campaigns using GA4 and Microsoft Clarity.
Intern at United Bank Limited (UBL) – Kohat
September 1, 2024 - October 12, 2025
Supported customer onboarding and daily banking operations.
Field Enumerator at World Health Organization (WHO) – Pakistan
July 1, 2023 - October 12, 2025
Collected household data to ensure polio vaccinations for children aged 1–3.
Founder & Digital Marketing Lead at Aptub.com
February 1, 2025 - Present
Led end-to-end digital marketing strategy across SEO, paid ads, and social media to drive sustainable growth. Increased organic website traffic by 5,000+ visits in 30 days through content SEO, internal linking, and keyword strategy. Optimized conversion funnels, landing pages, and CTAs using GA4 and Microsoft Clarity to improve CRO. Executed audience targeting, retargeting, and brand positioning to improve reach, engagement, and SERP visibility. Used AI tools for content ideation, copy optimization, campaign analysis, and workflow automation.
Freelance Digital Marketing Specialist at Remote
January 1, 2024 - Present
Planned, launched, and optimized Meta Ads and Google Ads campaigns with KPI tracking, CPC, CPA, and ROAS monitoring. Improved email subscriber growth by 25% using lead magnets, email marketing automation, and funnel optimization. Created high-converting ad copy, SEO landing pages, and social content to improve CTR, engagement, and ROI.

Education

Bachelors in English Linguistics at Kohat University of Science & Technology
January 1, 2021 - January 1, 2025
HSSC / Intermediate at Karwan Model College
January 1, 2019 - January 1, 2021
SSC / Matriculation at Iqra Model School and College
January 1, 2015 - January 1, 2017
Bachelors in English Linguistics at Kohat University of Science & Technology
January 1, 2021 - January 1, 2025
HSSC / Intermediate at Karwan Model College
January 1, 2019 - January 1, 2021
SSC / Matriculation at Iqra Model School and College
January 1, 2015 - January 1, 2017
BS English & Applied Linguistics at Kohat University of Science and Technology
January 1, 2021 - January 1, 2025
BS English & Applied Linguistics at Kohat University of Science and Technology
January 1, 2021 - January 1, 2025
BS English & Applied Linguistics at Kohat University of Science and Technology
January 1, 2021 - January 1, 2025

Qualifications

Digital Marketing
October 1, 2024 - November 30, 2024
Google Digital Marketing & E-commerce Specialization
January 1, 2025 - September 1, 2025
WordPress Blogging & Development
February 1, 2025 - March 31, 2025
Work Smarter with Microsoft Excel
January 1, 2025 - September 1, 2025
Prompt Engineering
January 1, 2025 - September 1, 2025
Introduction to Digital Business Skills
November 1, 2024 - September 1, 2025
Copywriting
December 1, 2024 - January 31, 2025
Digital Marketing – DigiSkills.pk
October 1, 2024 - November 30, 2024
Google Digital Marketing & E-commerce Specialization
January 1, 2025 - September 8, 2025
WordPress Blogging & Development – Bilal Edu
February 1, 2025 - March 31, 2025
Work Smarter with Microsoft Excel – Microsoft
January 1, 2025 - September 8, 2025
Prompt Engineering – DeepLearning.AI
January 1, 2025 - September 8, 2025
Introduction to Digital Business Skills – HP LIFE
November 1, 2024 - November 30, 2024
Copywriting – The Laptop Living
December 1, 2024 - January 31, 2025
Google Digital Marketing & E-commerce Specialization
January 11, 2030 - October 12, 2025
Google AI Essentials
January 11, 2030 - October 12, 2025
Google Cloud Generative AI Leader
January 11, 2030 - October 12, 2025
Generative AI: Prompt Engineering – IBM
January 11, 2030 - October 12, 2025
SEO Copywriting for Digital Marketing Success – Skillshare
January 11, 2030 - October 12, 2025
Multimedia Content Creation – Adobe
January 11, 2030 - October 12, 2025
The Strategy of Content Marketing – University of California
January 11, 2030 - October 12, 2025
Managing Technology Projects for Business Success – University of London
January 11, 2030 - October 12, 2025
Digital Marketing – DigiSkills.pk
January 11, 2030 - October 12, 2025
WordPress Blogging & Development – Bilal Edu
January 11, 2030 - October 12, 2025
Copywriting – The Laptop Living
January 11, 2030 - October 12, 2025
Work Smarter with Microsoft Excel – Microsoft
January 11, 2030 - October 12, 2025
Google Digital Marketing & E-commerce Specialization
January 11, 2030 - October 12, 2025
Google AI Essentials
January 11, 2030 - October 12, 2025
Google Cloud Generative AI Leader
January 11, 2030 - October 12, 2025
Generative AI: Prompt Engineering – IBM
January 11, 2030 - October 12, 2025
SEO Copywriting for Digital Marketing Success – Skillshare
January 11, 2030 - October 12, 2025
Multimedia Content Creation – Adobe
January 11, 2030 - October 12, 2025
The Strategy of Content Marketing – University of California
January 11, 2030 - October 12, 2025
Managing Technology Projects for Business Success – University of London
January 11, 2030 - October 12, 2025
Digital Marketing – DigiSkills.pk
January 11, 2030 - October 12, 2025
WordPress Blogging & Development – Bilal Edu
January 11, 2030 - October 12, 2025
Copywriting – The Laptop Living
January 11, 2030 - October 12, 2025
Work Smarter with Microsoft Excel – Microsoft
January 11, 2030 - October 12, 2025
Meta Certified Digital Marketing Associate
January 11, 2030 - January 4, 2026
Social Media Marketing
January 11, 2030 - January 4, 2026
Digital Marketing & E-commerce
January 11, 2030 - January 4, 2026
Project Management
January 11, 2030 - January 4, 2026
AI Essentials
January 11, 2030 - January 4, 2026
GenAI Leader (Google Cloud)
January 11, 2030 - January 4, 2026
Generative AI for Marketing (IBM)
January 11, 2030 - January 4, 2026
AI For Everyone (DeepLearning.AI)
January 11, 2030 - January 4, 2026
Marketing Analytics (U. Virginia)
January 11, 2030 - January 4, 2026
Brand Management (U. London)
January 11, 2030 - January 4, 2026
SEO & Content Strategy (UC Davis)
January 11, 2030 - January 4, 2026
Tech Projects (U. London)
January 11, 2030 - January 4, 2026

Industry Experience

Financial Services, Government, Healthcare, Education, Software & Internet, Professional Services, Media & Entertainment, Other