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I am a highly commercial, results-driven marketing expert and hands-on leader with over 10 years' experience focused on both B2C and B2B service-led and complex, multi-brand/division environments. I specialise in executing global marketing plans, ensuring brand governance across multiple channels, and acting as the central coordinator for all external partners. I translate strategic business objectives into high-ROI integrated campaigns, manage multi-million-pound budgets, and provide data-backed reporting directly to leadership. I have a proven track record of unifying diverse business units under a single, high-performing brand identity, most recently increasing marketing-driven pipeline by 1773% at BES Group in 18 months.…I am a highly commercial, results-driven marketing expert and hands-on leader with over 10 years' experience focused on both B2C and B2B service-led and complex, multi-brand/division environments. I specialise in executing global marketing plans, ensuring brand governance across multiple channels, and acting as the central coordinator for all external partners. I translate strategic business objectives into high-ROI integrated campaigns, manage multi-million-pound budgets, and provide data-backed reporting directly to leadership. I have a proven track record of unifying diverse business units under a single, high-performing brand identity, most recently increasing marketing-driven pipeline by 1773% at BES Group in 18 months.

Alice Tomlinson

Brand Strategist, Marketing Strategist, Marketer, +6

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I am a highly commercial, results-driven marketing expert and hands-on leader with over 10 years' experience focused on both B2C and B2B service-led and complex, multi-brand/division environments. I specialise in executing global marketing plans, ensuring brand governance across multiple channels, and acting as the central coordinator for all external partners. I translate strategic business objectives into high-ROI integrated campaigns, manage multi-million-pound budgets, and provide data-backed reporting directly to leadership. I have a proven track record of unifying diverse business units under a single, high-performing brand identity, most recently increasing marketing-driven pipeline by 1773% at BES Group in 18 months.…I am a highly commercial, results-driven marketing expert and hands-on leader with over 10 years' experience focused on both B2C and B2B service-led and complex, multi-brand/division environments. I specialise in executing global marketing plans, ensuring brand governance across multiple channels, and acting as the central coordinator for all external partners. I translate strategic business objectives into high-ROI integrated campaigns, manage multi-million-pound budgets, and provide data-backed reporting directly to leadership. I have a proven track record of unifying diverse business units under a single, high-performing brand identity, most recently increasing marketing-driven pipeline by 1773% at BES Group in 18 months.

Available to hire

I am a highly commercial, results-driven marketing expert and hands-on leader with over 10 years’ experience focused on both B2C and B2B service-led and complex, multi-brand/division environments.

I specialise in executing global marketing plans, ensuring brand governance across multiple channels, and acting as the central coordinator for all external partners. I translate strategic business objectives into high-ROI integrated campaigns, manage multi-million-pound budgets, and provide data-backed reporting directly to leadership. I have a proven track record of unifying diverse business units under a single, high-performing brand identity, most recently increasing marketing-driven pipeline by 1773% at BES Group in 18 months.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

GROUP HEAD OF MARKETING at BES Group

February 1, 2023 - October 30, 2025

Led the strategy, design, and launch of the Group's first enterprise-level lead-generation website, establishing the digital foundation and UX/CRO strategy required to support all marketing activity and surpass key commercial targets. After the first year of launch, the platform delivered a 176% YoY increase in non-branded clicks and a 272% YoY increase in form submissions. Achieved a 1773% increase in marketing-generated pipeline by collaborating with Executive and Sales teams to align campaign execution with core commercial priorities. Drove high-impact multi-channel lead generation campaigns across a complex, multi-brand group, delivering a 265% YoY increase in MQLs. Unified ten acquired businesses under a single identity and market positioning through a major group-wide rebrand. Built the Group's first in-house marketing team (6 hires) and centralized all agency relationships. Rolled out brand standards training with HR and Operations. Managed a multi-million-pound budget and desig

ACCOUNT DIRECTOR (INTERIM CLIENT SERVICES DIRECTOR) at Ultimate

February 28, 2023 - February 28, 2023

Directed integrated, full-funnel marketing strategies for a diverse client portfolio across service-led B2B and B2C markets. Led large-scale initiatives including full rebrands, the design & build of high-performance lead-generation websites, and continuous performance marketing retainers. Provided senior oversight for all digital acquisition channels (Paid, Organic, Direct) and performance optimization (UX/CRO), alongside multi-channel content strategy. Managed end-to-end activation of high-profile consumer campaigns across TV, OOH, and digital, ensuring brand consistency. Served as Interim Client Services Director for 10 months, delivering leadership continuity and contributing to SLT meetings. Developed strategic account plans that delivered strong client growth and a 94% retained client rate.

SENIOR ACCOUNT MANAGER at McCann Manchester

June 30, 2017 - June 30, 2017

Worked on the Aldi Scotland account, delivering integrated campaigns across POS, OOH, brochures, seasonal activations, TVR, charity partnerships and digital content, coordinating cross-channel activities to ensure cohesive brand execution.

MARKETING EXECUTIVE at Matalan

July 31, 2016 - July 31, 2016

Supported online and offline marketing campaigns, contributing to campaign planning, execution, and measurement to drive brand awareness and sales.

ONLINE MARKETING EXECUTIVE at NBROWN GROUP – JD WILLIAMS

July 31, 2016 - July 31, 2016

Managed online marketing activation and paid/organic acquisition, coordinating digital campaigns and performance improvements across channels.

FIELD VISUAL MERCHANDISER at RIVER ISLAND

September 30, 2012 - September 30, 2012

Implemented field-based visual merchandising and branding initiatives to ensure store-level brand alignment and compelling in-store experiences.