With 8+ years of experience in the industry, I have worked in London design agencies and with a diverse range of clients across various sectors, from small startups to larger corporations. My design process is highly collaborative, I work closely with clients to ensure that their vision is brought to life. I have experience generating strategic ideas for new launching brand developments with innovative concepts & visuals. In addition to creating solutions to elevate existing brands through development & evolution of brand visuals and communication for successful repositioning in the market. I have skills in all aspects of graphic design, including strategy, branding, brand positioning, packaging, typography, and illustration. Skilled at blending creative vision with commercial insight to craft compelling, solutions that drive brand growth across a range of markets including start ups, small businesses, personal branding, services, FMCG brands, drinks brands and premium consumer goods.

Alison

With 8+ years of experience in the industry, I have worked in London design agencies and with a diverse range of clients across various sectors, from small startups to larger corporations. My design process is highly collaborative, I work closely with clients to ensure that their vision is brought to life. I have experience generating strategic ideas for new launching brand developments with innovative concepts & visuals. In addition to creating solutions to elevate existing brands through development & evolution of brand visuals and communication for successful repositioning in the market. I have skills in all aspects of graphic design, including strategy, branding, brand positioning, packaging, typography, and illustration. Skilled at blending creative vision with commercial insight to craft compelling, solutions that drive brand growth across a range of markets including start ups, small businesses, personal branding, services, FMCG brands, drinks brands and premium consumer goods.

Available to hire

With 8+ years of experience in the industry, I have worked in London design agencies and with a diverse range of clients across various sectors, from small startups to larger corporations. My design process is highly collaborative, I work closely with clients to ensure that their vision is brought to life. I have experience generating strategic ideas for new launching brand developments with innovative concepts & visuals. In addition to creating solutions to elevate existing brands through development & evolution of brand visuals and communication for successful repositioning in the market.

I have skills in all aspects of graphic design, including strategy, branding, brand positioning, packaging, typography, and illustration. Skilled at blending creative vision with commercial insight to craft compelling, solutions that drive brand growth across a range of markets including start ups, small businesses, personal branding, services, FMCG brands, drinks brands and premium consumer goods.

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Language

English
Fluent

Work Experience

Senior Designer at Springetts Design Consultancy
September 1, 2022 - May 31, 2025

Education

Bachelor Of Arts at Birmingham City University
September 1, 2013 - June 1, 2016
Visual Communication: Graphic Design

Qualifications

Visual Communication: Graphic Design
September 1, 2013 - June 1, 2016
Bachelor of Arts

Industry Experience

Consumer Goods
    uniE621 Juiced
    Fruity. Fresh. Full of flavour. Each can of Juiced is bursting with bold colours, dynamic shapes, and juicy energy. Designed to move, made to refresh — it’s not just water, it’s a whole mood. logo graphicdesigner branding illustrator designer packaging packagingdesign labeldesign drinkdesign
    uniE621 Bloom & Brew
    Passion Project: This coffee brand is grounded in a mission to give back to women coffee farmers around the world—honoring the hands that grow each bean. The packaging features hand-drawn illustrations of female farmers, celebrating their strength, beauty, and essential role in the coffee industry. Every design element was created to reflect the brand’s values of empowerment, equity, and purpose—making each cup a tribute to the women behind it. logo graphicdesigner branding illustrator designer packaging packagingdesign labeldesign fooddesign
    uniE621 Tea & Leaf
    Passion Project: Tea and Leaf is a vibrant tea brand built around the idea that tea connects—people to nature, and people to each other. The brand's bold, bright packaging features expressive graphic shapes that abstractly represent leaves, flavour, and shared moments, capturing the harmony between the natural origins of tea and the warmth it brings to human connection. logo graphicdesigner branding illustrator designer packaging packagingdesign labeldesign fooddesign
    uniE621 Chloe Brown Photography
    Passion Project: A wedding photography brand designed to evoke emotion and authenticity from the very first impression. It aims to create a presence that exudes romance, elegance, and trust. While the photographs capture timeless love stories, the brand itself becomes an extension of that beauty—reflecting the same sense of intimacy, sophistication, and heartfelt connection.
    uniE621 Handled By Julia
    Passion Project: This branding project centers on capturing the essence of handcrafted artistry through the design of a logo and visual identity for a mug maker. At the heart of the brand is the celebration of individuality and craftsmanship—each mug is a unique piece with its own story, shape, and character, reflecting the hands that shaped it. The logo concept draws inspiration from the most distinctive feature of a mug: its handle. Each handle, like each artisan, is different—curved, angular, bold, or delicate. These varied shapes come together to form a cohesive brand pattern, symbolizing the unity of diverse forms and the collective beauty of handmade work.
    uniE621 Green Goddess
    Client Project: Green Goddess Redesign. The vibrant, fun, and modern design of Green Goddess Fromagerie’s logo and packaging reflects their exceptional dairy-free offering and strong connection to nature. With bold, contemporary patterns and natural illustrations, the design emphasizes the brand’s vegan ethos while celebrating the fresh, vibrant flavors of their cheeses. The playful yet refined aesthetic perfectly communicates the creativity and quality of their products, making each piece both visually appealing and aligned with their mission. logo graphicdesigner branding illustrator designer packaging packagingdesign labeldesign fooddesign