I am a multidisciplinary designer and marketer who builds clear, on-brand systems for small businesses and creative teams. I create brand identities, Canva template kits, Wix websites, campaign assets, investor decks, social content, and short-form video. I stay calm under deadline, maintain disciplined file hygiene and version control, and provide straightforward handoff documentation to empower teams after launch. I thrive in collaborative environments and enjoy translating complex ideas into cohesive visual systems that drive engagement and growth.

Alina Gatrell

I am a multidisciplinary designer and marketer who builds clear, on-brand systems for small businesses and creative teams. I create brand identities, Canva template kits, Wix websites, campaign assets, investor decks, social content, and short-form video. I stay calm under deadline, maintain disciplined file hygiene and version control, and provide straightforward handoff documentation to empower teams after launch. I thrive in collaborative environments and enjoy translating complex ideas into cohesive visual systems that drive engagement and growth.

Available to hire

I am a multidisciplinary designer and marketer who builds clear, on-brand systems for small businesses and creative teams. I create brand identities, Canva template kits, Wix websites, campaign assets, investor decks, social content, and short-form video. I stay calm under deadline, maintain disciplined file hygiene and version control, and provide straightforward handoff documentation to empower teams after launch.

I thrive in collaborative environments and enjoy translating complex ideas into cohesive visual systems that drive engagement and growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Portuguese
Beginner

Work Experience

Founder & Creative Lead at Angora Marketing NYC
January 1, 2023 - October 27, 2025
Deliver full-stack brand systems for small business clients: identity, locked Canva kits, web pages (Wix), and social content. Build campaign packages and reporting kits with promo codes, UTM links, distribution logs, and weekly performance templates. Produce short motion stings and loop backgrounds; export platform-specific crops and broadcast-safe frames. Maintain disciplined file/version control, naming conventions, permissions, and one-page How-to guides.
Contract Designer/Marketer at SoHo Playhouse
January 1, 2025 - October 27, 2025
Produced student and faculty outreach kits: posters and tear-aways, one-pagers (email/print), and social templates. Built a guerrilla tracking toolkit: promo_codes.csv, utm_links.csv, distribution_log.csv, reporting_template.csv. Set up Canva guardrails and a short usage guide to keep on-brand execution as assets were reused by the in-house team.
Director of Marketing (design-led) at Pear NYC
December 1, 2024 - December 1, 2024
Led visual identity and campaign creative across web, print, signage (including metal/neon), and social. Produced logos, decks, newsletters, mass emails; created and maintained training manuals and template libraries. Onboarded 6–10 agents and kept tone, typography, and imagery consistent across channels.
Arts & Culture Writer at Tawk of New Yawk
October 15, 2025 - October 26, 2025
Attend openings and press previews, conduct interviews, and file 600–800 word features with SEO title, slug, meta, alt text, and social copy. Confirm image credits/embargoes; coordinate with editors for clean, on-time publication.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Real Estate & Construction, Retail, Professional Services, Travel & Hospitality