I'm a web and UI/UX designer with a photographer's eye and a seller's read on what moves a business. I build accessible, brand-driven websites from first idea to launch, and I design for outcomes, not just looks, clear structure, strong hierarchy, and pages that actually convert. Selling software pulled me into design, and a decade behind the camera shaped how I see, so I care as much about how a site feels as how it performs. I work in Figma, WordPress, Elementor, Squarespace, and Shopify, and I ship every site to WCAG 2.1 AA accessibility. I also build brand identities and the systems behind them. Whether you need a landing page, a full website, a redesign, or a brand refresh, I'd love to help make something that works as well as it looks.

Alison Feuring

I'm a web and UI/UX designer with a photographer's eye and a seller's read on what moves a business. I build accessible, brand-driven websites from first idea to launch, and I design for outcomes, not just looks, clear structure, strong hierarchy, and pages that actually convert. Selling software pulled me into design, and a decade behind the camera shaped how I see, so I care as much about how a site feels as how it performs. I work in Figma, WordPress, Elementor, Squarespace, and Shopify, and I ship every site to WCAG 2.1 AA accessibility. I also build brand identities and the systems behind them. Whether you need a landing page, a full website, a redesign, or a brand refresh, I'd love to help make something that works as well as it looks.

Available to hire

I’m a web and UI/UX designer with a photographer’s eye and a seller’s read on what moves a business. I build accessible, brand-driven websites from first idea to launch, and I design for outcomes, not just looks, clear structure, strong hierarchy, and pages that actually convert. Selling software pulled me into design, and a decade behind the camera shaped how I see, so I care as much about how a site feels as how it performs.

I work in Figma, WordPress, Elementor, Squarespace, and Shopify, and I ship every site to WCAG 2.1 AA accessibility. I also build brand identities and the systems behind them. Whether you need a landing page, a full website, a redesign, or a brand refresh, I’d love to help make something that works as well as it looks.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Work Experience

Digital Strategist & Designer at Holly Lane
August 1, 2023 - April 30, 2026
Drove ~40% increase in online sales and doubled conversion rate through SEO, UX improvements, and CRO. Managed email marketing for 14,000+ subscribers using A/B testing and segmentation. Planned and managed Google Ads and paid search alongside SEO to grow qualified traffic and conversions. Directed brand photography and visual content with a photographer/editor workflow guided by GA4.
Lead Design er at Bubble East
June 1, 2021 - October 31, 2022
Designed custom apparel collections for two boutique shops, expanding product range and driving revenue. Reduced stockouts by 15% and improved efficiency by 25% by fixing inventory and POS data for an online store launch. Led and trained a team of 10 across design, production, and merchandising.
Founder & Web Designer at ACF Studios LLC
January 1, 2021 - Present
Design and build custom, responsive websites end-to-end (discovery, user research, information architecture, wireframing, visual design, front-end development, and launch). Deliver sites verified to WCAG 2.1 AA and axe-clean accessibility compliance. Guide clients through a five-phase process (understand, trust, move, follow, return). Create brand identities (logos, visual systems, and style guidelines). Set up CRM, automation, and follow-up systems to convert site visitors into customers.
Account Executive at SevenRooms
December 1, 2019 - December 31, 2020
Managed the full sales cycle for 100+ restaurant, hospitality, and brewery operators, from prospecting through close.
SMB Account Representative at Uber Eats
May 1, 2018 - October 31, 2019
Developed 200+ virtual restaurant concepts, secured 50+ partnerships, and contributed $2.5M+ in bookings.
Senior Partnerships Manager at Peach
July 1, 2017 - May 31, 2018
Onboarded and supported 100+ restaurant partners, growing average partner revenue by 20%.
Owner & Photographer at Ali Feuring Photo
January 1, 2008 - June 30, 2020
Ran a photography business for 12 years, shooting 200+ weddings plus product, food, and headshots. Exhibited fine art photography in multiple New York City galleries. Handled all operations and marketing, including client consultations, retouching, and maintaining the studio’s website and SEO.
Hospitality & Operations
January 1, 2007 - January 1, 2020
Advanced from bartender to bar manager and general manager, building operations and leadership depth.

Education

UI Design Certificate at CareerFoundry
January 1, 2023 - July 16, 2026
Photography at The City College of New York
January 1, 2011 - July 16, 2026

Qualifications

UI Design Certificate
January 1, 2023 - July 16, 2026

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services