I have five years of experience and education within digital marketing, allowing me to gain knowledge in multiple areas of the industry from creating TikTok’s to designing landing pages. Working simultaneously on two very different brands has given me unique insight into how to communicate effectively across various industries. Currently, I work as a freelance marketing designer, which has deepened my understanding of what it takes to execute highly engaging marketing campaigns that truly feel unique to each brand. I'm passionate about content creation, graphic design, and crafting compelling copy that connects with audiences.…

Alister Carrington

I have five years of experience and education within digital marketing, allowing me to gain knowledge in multiple areas of the industry from creating TikTok’s to designing landing pages. Working simultaneously on two very different brands has given me unique insight into how to communicate effectively across various industries. Currently, I work as a freelance marketing designer, which has deepened my understanding of what it takes to execute highly engaging marketing campaigns that truly feel unique to each brand. I'm passionate about content creation, graphic design, and crafting compelling copy that connects with audiences.…

Available to hire

I have five years of experience and education within digital marketing, allowing me to gain knowledge in multiple areas of the industry from creating TikTok’s to designing landing pages. Working simultaneously on two very different brands has given me unique insight into how to communicate effectively across various industries.

Currently, I work as a freelance marketing designer, which has deepened my understanding of what it takes to execute highly engaging marketing campaigns that truly feel unique to each brand. I’m passionate about content creation, graphic design, and crafting compelling copy that connects with audiences.

See more

Skills

Experience Level

Adobe Illustrator
Expert
Adobe Photoshop
Expert
Copywriting
Expert
Email Design
Expert
Mailchimp
Expert
Photo
Expert
Social Media Design
Expert
Figma
Intermediate
CapCut
Intermediate
ChatGPT
Intermediate
Product Design
Intermediate
Shopify
Intermediate
WordPress
Intermediate
See more

Language

English
Fluent

Work Experience

Social & Digital Marketing Executive at BTME Group LTD.
October 1, 2022 - November 24, 2024
Worked on two distinct brands, TacTree (tactical gear) and MedTree (medical supplies), managing video content, blog writing, email creation, community responses, and influencer outreach. Developed and maintained content calendars ensuring timely posting across social, email, and blogs. Helped create, launch, and promote a rewards programme alongside a website launch. Conducted critical analysis of social, email, and blog statistics to evaluate performance and adjust strategy as needed. Took and edited photographs and videos for social and website content. Developed and executed comprehensive omnichannel marketing strategies across platforms such as Facebook, Instagram, Twitter, TikTok, and email. Monitored social media trends and competitor activity to adjust content accordingly.
Freelance Marketing Designer
November 1, 2024 - November 24, 2025
Responsible for email and newsletter design for a variety of brands, leveraging design skills to develop engaging marketing content.

Education

MSc - Digital Marketing Management at University of Wolverhampton
January 1, 2021 - December 31, 2022
BA - Business Management at Manchester Metropolitan University
January 1, 2017 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Healthcare, Consumer Goods, Media & Entertainment, Professional Services
    uniE621 The Night Sky - Email Design
    I collaborated with The Night Sky, a personalized gifting brand, to craft compelling email content aimed at increasing customer engagement and boosting sales. Key contributions included: Promotional Email Campaigns: Created engaging promotional emails aligned with seasonal events and gifting occasions to drive traffic and conversions. VIP Scheme Promotions: Developed and promoted exclusive VIP content and offers to reward loyal customers and encourage repeat purchases, strengthening long-term customer relationships. This project supported The Night Sky’s brand growth by enhancing customer communication and maximizing the impact of their email marketing strategy.…
    uniE621 Dream Wave - Email Design
    For Dream Wave, a haircare brand, I created a targeted promotional email campaign aimed at increasing brand awareness and driving product sales. Key contributions included: Promotional Email Creation: Designed a series of high-converting promotional emails tailored to upcoming product drops and brand messaging. Competitor Comparisons: Strategically integrated competitor insights to position Dream Wave’s offerings as superior, highlighting key differentiators and value-adds. This campaign helped reinforce brand authority and delivered clear, compelling messaging that resonated with the target audience.…
    uniE621 By Babes - Email Design
    As a freelance marketer, I developed and executed a comprehensive email marketing campaign for By Babes, a cosmetic brand. The project was designed to boost engagement, drive conversions, and strengthen brand identity through a strategic mix of email content. Key contributions included: A/B Testing Email Flows: Crafted and tested multiple versions of automated email flows to optimize open and click-through rates. Competitor Analysis: Incorporated strategic comparisons to highlight By Babes’ unique value propositions and differentiate from key competitors. Social Proof Integration: Leveraged customer reviews that talked about specific pain points to build credibility and trust within promotional emails. Promotional Campaigns: Created a series of engaging general promotional emails that aligned with product launches, seasonal events, and brand storytelling. This project helped increase customer retention, improved email performance metrics, and supported overall brand visibility.…