Experienced music producer with a proven track record. Achievements include successful commercial records, sync placements, and artist development. Expertise in creative production, A&R campaign execution, and project management. Notable credits include NCT Dream, LNGSHOT, MTV, and Netflix, contributing to over 4 million physical sales and multi-million streams globally.…

Sasha Farhadian

Experienced music producer with a proven track record. Achievements include successful commercial records, sync placements, and artist development. Expertise in creative production, A&R campaign execution, and project management. Notable credits include NCT Dream, LNGSHOT, MTV, and Netflix, contributing to over 4 million physical sales and multi-million streams globally.…

Available to hire

Experienced music producer with a proven track record. Achievements
include successful commercial records, sync placements, and artist
development. Expertise in creative production, A&R campaign execution, and
project management. Notable credits include NCT Dream, LNGSHOT, MTV,
and Netflix, contributing to over 4 million physical sales and multi-million
streams globally.

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Skills

Experience Level

Language

English
Fluent
Armenian
Fluent

Work Experience

Music Producer at Allegro Music Worldwide LTD
July 1, 2016 - Present
Producing and successfully landing a placement in the Korean market with NTCDream's ISTJ - The 3rd Album; pre-selling over 4.2 million physical copies under the pseudonym Allegro. Collaborated with management companies and publishers in the UK and internationally; project management of a 3-month campaign for a Kurdish artist with a £75K budget; secured syncs with Glow Music Group (MTV and various TV shows) for an artist named She's an Island; provided sonic branding for IQ Group Kurdistan; ran a recording studio in Ealing, West London, recording, producing, mixing and mastering using Logic Audio and third-party plugins.
Music Producer/Director of A&R at IQMG
July 1, 2013 - July 1, 2016
Established an independent music label with partners; scouted UK singer-songwriter Jordan Morris and served as producer and Director of A&R. Shaped his sound and artistic direction, developed branding with fans via social media, launched a schools tour across England, conducted regional radio tours, and supported high-profile acts on tour in the US (e.g., T-Pain at House of Blues, LA). Produced the hit Taking Your Side Ft Dappy and facilitated international exposure and market development.
Music Producer at Bucks Music Group
July 1, 2011 - July 1, 2014
Worked with signed songwriters to develop and pitch commercial records Built a catalogue and contributed to the publishing pipeline Collaborated closely with A&R teams on song placement strategies

Education

BSc, Digital Media Production at University of the Arts London
September 8, 1999 - September 8, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

Skills

Experience Level