ALVARO LUIZ FERREIRA FILHO

Available to hire

I’m a performance marketing and marketing operations specialist based in Portugal, with 5+ years of hands-on experience supporting agencies and businesses across paid search and high-accuracy reporting workflows.

About

I’m a performance marketing and marketing operations specialist based in Portugal, with 5+ years of hands-on experience supporting agencies and businesses across paid search and high-accuracy reporting workflows. I manage and optimize campaigns in Google Ads and Microsoft Ads (Search, Shopping, and Performance Max) while making sure conversion tracking and GA4 data quality are reliable so decisions are based on trustworthy numbers.

I focus on connecting execution to clean dashboards, forecasting models, and practical performance actions—whether for lead generation, eCommerce, or app-install objectives. From QA and offline conversions to process automation and documentation, I help teams scale efficiently through repeatable systems and clear, actionable reporting.

  • 6 years' experience
  • Joined October 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianBeginner

Industry experience

  • Professional Services
  • Retail
  • Media & Entertainment
  • Other

More experts in Paços De Ferreira, Portugal

Work experience· 5 roles

Performance Media & Marketing Operations Subcontractor · TRIBBUTENov 2025 – Present · 1 yr 1 mo

Remote support for agency clients across Google Ads and Microsoft Ads for Search, Shopping, and Performance Max. Handle campaign optimization, pacing, budget allocation, and tactical performance decisions across lead generation and eCommerce structures. Build forecasting models and reporting dashboards using Google Sheets, Excel, GA4, and Looker Studio. Review conversion tracking, GA4 events, offline conversion workflows, and data-quality issues to improve reporting reliability. Support internal agency operational workflows, documentation, and efficiency improvements.

Marketing Analyst · TRIBBUTEJun 2024 – Nov 2025 · 1 yr 6 mos

Developed growth forecasting models using historical performance and client KPIs such as ROAS, CPA, and MER. Managed and optimized cross-platform Google and Microsoft Ads campaigns for lead generation and eCommerce outcomes. Automated reporting and pricing structures with advanced Excel/Google Sheets logic to speed up strategic decisions. Monitored spend efficiency and conversion behavior using Looker Studio and GA4, translating insights into tactical actions.

Marketing Coordinator · Oxygen TechnologiesJan 2023 – Sep 2023 · 9 mos

Independently managed subcontracted client accounts and delivered monthly performance reporting with actionable insights. Integrated email marketing, AI tools, and CRM workflows to improve service delivery and operational efficiency. Analyzed campaign and landing-page performance to support conversion improvements across multiple affiliated companies.

Media Manager · Happy Happy MarketingOct 2021 – Sep 2022 · 1 yr
Marketing Coordinator · Donvito Automotive GroupAug 2019 – Oct 2021 · 2 yrs 3 mos

Education

Business Administration (Marketing major) · Red River College, Winnipeg, Canada2030 – 2026
Google Ads Search, Display, Apps, AI-Powered Shopping Ads, AI-Powered Performance Ads · Google2026
Apple Search Ads · Apple2022 – 2026

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