True Citrus: 'Shop True' Email Series

Client: True Citrus Company
Date: 2021 - Present
Role: Email design for True Citrus, a wellness-focused brand in the beverage/CPG space. Using Klaviyo, I built out several automation campaigns and designed editable templates that I use to build weekly emails for their e-commerce series “Shop True”. I create fun hero graphics and animations that follow brand guidelines yet bring a unique voice to each sale. I also make use of Klaviyo’s Shopify integration to highlight products from the brand’s online shop.
Platform: Klaviyo
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