Photo retouching and colorization sample using Adobe Photoshop. graphicdesigner photoediting photoretouching imageediting photoshop
- Graphic Designer
Amanda Paulson
- Chicago, United States
- 13 projects
Well-rounded creative designer from Chicago, IL, with experience in multiple industries–especially food and beverage.
About
Well-rounded creative designer from Chicago, IL, with experience in multiple industries–especially food and beverage. Key strengths include graphic design for digital and print, email development, UI and accessibility design, typography and illustration. With extraordinary attention to detail and a “can-do” attitude, I deliver impeccable work within tight deadlines and remain flexible through changing priorities and scopes. I look forward to tackling your design challenges and bringing your vision to life!
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- Joined September 2023
Skills· 25
Languages
- EnglishFluent
- Spanish; CastilianIntermediate
Industry experience
- Retail
- Consumer Goods
- Real Estate & Construction
- Travel & Hospitality
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
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Projects · 13
Client: Rojo Gusano Date: 2019 Role: Branding identity and menu redesign for an upscale Mexican restaurant in Chicago, IL. The client's goal was to better reflect their elevated cuisine and sophisticated ambiance. Menu copy was simplified and condensed, and dark colors and modern fonts provided a more luxe aesthetic. graphicdesigner menudesigner menudesign restaurantmenu cocktailmenu dinnermenu typography
- Graphic Designer
Client: Airbnb (mock project) Date: 2019 Project: Spring 2019 airbnbmag cover design – A case study in magazine design. Mock cover inspired by my 2019 trip to the stunning and elusive island of Mustique. Featuring hand drawn lettering. graphicdesigner magazinedesign editorialdesign handlettering handdrawn lettering typography
- Graphic Designer
Client: Hewn Bakery Date: 2022 Role: Chalkboard menu redesign for bakery in Evanston, IL. Client was struggling with how to let customers know which breads were available for purchase, as the bread selection varied day to day. I developed a magnetic signage system with individual bread signs that can be switched out as needed. For the coffee menu, I created a more digestible layout with an editable price menu template that the client can change as needed. graphicdesigner menudesigner restaurantmenu chalkboardmenu chalkart handlettering lettering typography handdrawn
- Graphic Designer
- Illustrator
Client: Beefeater London Date: 2018 Role: Menu design for liquor brand promotional event, planned and hosted by Legacy Marketing in Chicago, IL. graphicdesigner foodandbeverage liquor menudesign menudesigner typography
- Graphic Designer
Client: True Citrus Date: 2022 – Ongoing Role: Designing and executing the brand's non-sales email series "Packetful of Happy", which features uplifting wellness content and healthy recipes using True Citrus products. I created editable templates and build weekly emails with custom quote graphics and animations to make each email fresh and unique. Platform: Klaviyo
- Graphic Designer
Client: True Citrus Company Date: 2022 – Ongoing Role: Designing and executing the CPG brand's non-sales email series "Packetful of Happy", which features uplifting wellness content and healthy recipes using True Citrus products. I created editable templates and build weekly emails with custom quote graphics and animations to make each email fresh and unique. Platform: Klaviyo graphicdesigner webdesigner emaildesigner emaildeveloper email klaviyo ecommerce
- Graphic Designer
Client: True Citrus Company Date: 2021 - Present Role: Email design for True Citrus, a wellness-focused brand in the beverage/CPG space. Using Klaviyo, I built out several automation campaigns and designed editable templates that I use to build e-commerce emails. I create fun hero graphics and animations that follow brand guidelines yet bring a unique voice to each sale. I also make use of Klaviyo's Shopify integration to highlight products from the brand's online shop. Platform: Klaviyo graphicdesigner emaildesign emaildeveloper email klaviyo
- Graphic Designer
Client: True Citrus Company Date: 2021 - Present Role: Email design for True Citrus, a wellness-focused brand in the beverage/CPG space. Using Klaviyo, I built out several automation campaigns and designed editable templates that I use to build weekly emails for their e-commerce series "Shop True". I create fun hero graphics and animations that follow brand guidelines yet bring a unique voice to each sale. I also make use of Klaviyo's Shopify integration to highlight products from the brand's online shop. Platform: Klaviyo graphicdesigner emaildesign emaildeveloper email klaviyo
- Graphic Designer
Client: Snailbox Date: 2015 Role: Branding identity and website design for e-commerce greeting card subscription service. In addition to the website's UI design, I am also responsible for the original photography, photo editing, content creation and copywriting. Platform: Squarespace URL: https://www.twine.net/signin branding squarespace webdesigner ecommerce greetingcards stationery graphicdesigner
- Graphic Designer
Client: The Cheese Maven Date: 2019 Role: Website design for a cheese catering business in Chicago, IL. Website Platform: Squarespace URL: https://www.twine.net/signin graphicdesigner webdesigner branding squarespace foodandbeverage
- Graphic Designer
Client: The Cheese Maven Date: 2019 Role: Digital and print collateral design for a cheese catering business in Chicago, IL. Deliverables included business card, package label, stationery and apparel. URL: thecheesemavenchicago.com graphicdesigner webdesigner branding foodandbeverage businesscard stationery packaging sticker
- Graphic Designer
Work experience· 9 roles
Visual & Digital Designer · PetsenseDec 2024 – Oct 2025 · 11 mos
Full-time remote role designing marketing graphics for use across multiple digital channels for national pet supply retailer (email, social media, digital ads, website). Concept and deliver elevated email designs that uphold brand standards to achieve business goals and drive revenue. Collaborated cross-functionally to develop brand identity, lead creative process changes, and align on campaign creative actions.
Email Designer · True CitrusJan 2024 – Oct 2025 · 1 yr 10 mos
Developed and implemented HTML email campaigns and automation flows using Klaviyo. Applied dynamic personalization techniques, audience targeting and segmentation, mobile and dark mode optimization, and troubleshot issues across email clients. Partnered with remote in-house marketing team to ensure a creative yet consistent aesthetic that supports brand identity and messaging.
Email Designer · True CitrusJan 2022 – Jan 2024 · 2 yrs 1 mo
Developed and implemented HTML email campaigns and automation flows using Klaviyo. Applied dynamic personalization techniques, audience targeting and segmentation, mobile and dark mode optimization, and troubleshot issues across email clients. Partnered with remote in-house marketing team to ensure a creative yet consistent aesthetic that supports brand identity and messaging.
Store Art Director & Sign Artist · Trader Joe'sJan 2015 – Oct 2025 · 10 yrs 10 mos
Graphic & Visual Designer; Co-Founder & Creative Director · Snailbox CardsJan 2015 – Present · 11 yrs 11 mos
Graphic Designer & Email Marketing · Ann Nathan GalleryJan 2010 – Oct 2025 · 15 yrs 10 mos
Graphic Designer · Amanda Paulson CreativeJan 2009 – Present · 17 yrs 11 mos
Graphic & Visual Designer (Self-Employed) · Amanda Paulson CreativeJan 2009 – Present · 17 yrs 11 mos
Education
Bachelor of Fine Arts · University of Illinois at Urbana-Champaign2004 – 2008
Certificate of Graphic Design · School of the Art Institute of Chicago2019 – 2021
Certifications and awards
Certificate in Graphic Design2030 – 2025
Bachelor of Fine Arts (Painting)2030 – 2025
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