Amber Gantt

I managed and supported the daily operations of a large 396-unit apartment community, developing marketing and email campaigns to achieve a 96% occupancy rate. I led over 12 projects aimed at improving quality and marketability, maintained an NOI over $70K monthly, and earned a community approval rating of 4.3/5 in 2022. I oversaw marketing initiatives including website development, photography, branding, and outreach, while researching competitor trends and executing campaigns to boost brand awareness and lead generation.

In my current role, I lead efforts to increase lead generation for underperforming stores by 56% using targeted SEO, SEM, PPC, and content marketing strategies. I strategize and implement customized marketing plans collaboratively to improve website traffic, lead quality, and overall engagement. I use analytics tools such as Google Analytics and Tableau to drive a 23% monthly traffic increase, oversee marketing initiatives for new lease-up and transition stores, and mentor a team of remote Marketing Generalists. Additionally, I research and implement emerging marketing technologies to maintain a competitive edge and optimize performance.

Developed full-funnel digital strategies for SMB clients, integrating SEM, SEO, social, and email marketing; increased website traffic by 19% MoM, boosted social engagement by 679% YoY, and grew followers by 300% YoY; built SEO-optimized websites and CRO-focused landing pages; planned content calendars, launched social campaigns, and measured results to optimize performance.