I am a results-driven Full Stack Digital Marketing Specialist with over 9 years of experience in multi-channel marketing and 3 years in SEM and Google Ads. I specialize in creating and optimizing comprehensive digital strategies for real estate and multi-location businesses. My proven expertise in SEM, PPC, and content marketing has helped clients increase lead generation and achieve significant improvements in performance metrics like website traffic. I am proficient in developing highly successful campaigns across various platforms, analyzing key web metrics, and improving SEO to enhance usability. My skills include: *Paid Media & SEM: Google Ads, Pmax Campaigns, CPC Optimization *SEO & Content: Keyword Research, Content Marketing, WordPress, Google Search Console *Strategy & Analysis: Full Funnel Strategy, ROAS, Data Analysis, Performance Marketing Let's connect and build a customized marketing plan to drive success for your business.…

Amber Gantt

I am a results-driven Full Stack Digital Marketing Specialist with over 9 years of experience in multi-channel marketing and 3 years in SEM and Google Ads. I specialize in creating and optimizing comprehensive digital strategies for real estate and multi-location businesses. My proven expertise in SEM, PPC, and content marketing has helped clients increase lead generation and achieve significant improvements in performance metrics like website traffic. I am proficient in developing highly successful campaigns across various platforms, analyzing key web metrics, and improving SEO to enhance usability. My skills include: *Paid Media & SEM: Google Ads, Pmax Campaigns, CPC Optimization *SEO & Content: Keyword Research, Content Marketing, WordPress, Google Search Console *Strategy & Analysis: Full Funnel Strategy, ROAS, Data Analysis, Performance Marketing Let's connect and build a customized marketing plan to drive success for your business.…

Available to hire

I am a results-driven Full Stack Digital Marketing Specialist with over 9 years of experience in multi-channel marketing and 3 years in SEM and Google Ads. I specialize in creating and optimizing comprehensive digital strategies for real estate and multi-location businesses.

My proven expertise in SEM, PPC, and content marketing has helped clients increase lead generation and achieve significant improvements in performance metrics like website traffic. I am proficient in developing highly successful campaigns across various platforms, analyzing key web metrics, and improving SEO to enhance usability.

My skills include:

*Paid Media & SEM: Google Ads, Pmax Campaigns, CPC Optimization

*SEO & Content: Keyword Research, Content Marketing, WordPress, Google Search Console

*Strategy & Analysis: Full Funnel Strategy, ROAS, Data Analysis, Performance Marketing

Let’s connect and build a customized marketing plan to drive success for your business.

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Language

English
Fluent

Work Experience

Senior Marketing Generalist & Digital Marketing Specialist at Storage Asset Management
January 1, 2022 - Present
In my current role, I lead efforts to increase lead generation for underperforming stores by 56% using targeted SEO, SEM, PPC, and content marketing strategies. I strategize and implement customized marketing plans collaboratively to improve website traffic, lead quality, and overall engagement. I use analytics tools such as Google Analytics and Tableau to drive a 23% monthly traffic increase, oversee marketing initiatives for new lease-up and transition stores, and mentor a team of remote Marketing Generalists. Additionally, I research and implement emerging marketing technologies to maintain a competitive edge and optimize performance.
Digital Marketing Specialist (Freelance) at Self-Employed
January 1, 2020 - Present
As a freelancer, I leverage website design, SEO, and social media expertise to increase website traffic by 19% monthly and grow social media engagement by 679% year-over-year, expanding follower bases by 300% annually. I develop content calendars adhering to SEO best practices and collaborate with clients to build user-friendly websites that optimize user experience and performance.
Community Manager & Marketing Specialist at Continental Realty Corporation
January 1, 2022 - August 20, 2025
I managed and supported the daily operations of a large 396-unit apartment community, developing marketing and email campaigns to achieve a 96% occupancy rate. I led over 12 projects aimed at improving quality and marketability, maintained an NOI over $70K monthly, and earned a community approval rating of 4.3/5 in 2022. I oversaw marketing initiatives including website development, photography, branding, and outreach, while researching competitor trends and executing campaigns to boost brand awareness and lead generation.
Digital Marketing Specialist at Sierra G. LLC
November 18, 2016 - December 31, 2020
• Created infrastructure to monitor, measure, and analyze the effectiveness of keyword research and marketing initiatives related to key revenue goals. • Developed innovative ideas to bring new leads into the funnel and nurture them through online campaigns, channel marketing, email campaigns, and engaging content. • Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements. • Tracked and reported on marketing campaign performance daily, weekly, and monthly to help with optimizing current and future strategies. • Implemented new strategies to improve click-through rates and conversion. • Leveraged tracking data to segment target audiences, trigger campaigns, and personalize content. • Masterminded highly successful digital strategies for various platforms to attract customer engagement. • Optimized social media channels and web pages to improve SEO and usability. • Collected and analyzed web metrics such as visits, time on site and page views per visit.

Education

B.S. in Family and Consumer Sciences (Cum Laude) at Morgan State University
September 26, 2011 - May 16, 2016

Qualifications

Google Ads – Measurement Certification
January 11, 2030 - August 20, 2025
Content Marketing Certification
January 11, 2030 - August 20, 2025
The Complete Digital Marketing Course Certification
January 11, 2030 - August 20, 2025
The Ultimate SEO Training 2023 + SEO for WordPress Websites Certification
July 1, 2023 - August 20, 2025
Google AI-Powered Performance Certification
September 1, 2025 - September 30, 2026

Industry Experience

Real Estate & Construction, Professional Services, Non-Profit Organization, Software & Internet, Consumer Goods, Retail
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