Senior Marketing Generalist & Digital Marketing Specialist at Storage Asset Management

In my current role, I lead efforts to increase lead generation for underperforming stores by 56% using targeted SEO, SEM, PPC, and content marketing strategies. I strategize and implement customized marketing plans collaboratively to improve website traffic, lead quality, and overall engagement. I use analytics tools such as Google Analytics and Tableau to drive a 23% monthly traffic increase, oversee marketing initiatives for new lease-up and transition stores, and mentor a team of remote Marketing Generalists. Additionally, I research and implement emerging marketing technologies to maintain a competitive edge and optimize performance.

Digital Marketing Specialist (Freelance) at Self-Employed

As a freelancer, I leverage website design, SEO, and social media expertise to increase website traffic by 19% monthly and grow social media engagement by 679% year-over-year, expanding follower bases by 300% annually. I develop content calendars adhering to SEO best practices and collaborate with clients to build user-friendly websites that optimize user experience and performance.

Community Manager & Marketing Specialist at Continental Realty Corporation

I managed and supported the daily operations of a large 396-unit apartment community, developing marketing and email campaigns to achieve a 96% occupancy rate. I led over 12 projects aimed at improving quality and marketability, maintained an NOI over $70K monthly, and earned a community approval rating of 4.3/5 in 2022. I oversaw marketing initiatives including website development, photography, branding, and outreach, while researching competitor trends and executing campaigns to boost brand awareness and lead generation.

Digital Marketing Specialist at Sierra G. LLC

• Created infrastructure to monitor, measure, and analyze the effectiveness of keyword research and marketing initiatives related to key revenue goals. • Developed innovative ideas to bring new leads into the funnel and nurture them through online campaigns, channel marketing, email campaigns, and engaging content. • Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements. • Tracked and reported on marketing campaign performance daily, weekly, and monthly to help with optimizing current and future strategies. • Implemented new strategies to improve click-through rates and conversion. • Leveraged tracking data to segment target audiences, trigger campaigns, and personalize content. • Masterminded highly successful digital strategies for various platforms to attract customer engagement. • Optimized social media channels and web pages to improve SEO and usability. • Collected and analyzed web metrics such as visits, time on site and page views per visit.

Digital Marketing Specialist at Freelance

Developed full-funnel digital strategies for SMB clients, integrating SEM, SEO, social, and email marketing; increased website traffic by 19% MoM, boosted social engagement by 679% YoY, and grew followers by 300% YoY; built SEO-optimized websites and CRO-focused landing pages; planned content calendars, launched social campaigns, and measured results to optimize performance.