I'm a passionate Brand Identity and UI/UX Designer with over 3 years of experience creating visually compelling brand systems and user-friendly digital interfaces. From logos to full-fledged mobile apps and responsive websites, I blend creativity with strategy to craft designs that connect, communicate, and convert. Whether you're a personal brand, startup, or established business — I'm here to design experiences that leave lasting impressions.…

Amna Ghafoor

5.0 (1 review)

I'm a passionate Brand Identity and UI/UX Designer with over 3 years of experience creating visually compelling brand systems and user-friendly digital interfaces. From logos to full-fledged mobile apps and responsive websites, I blend creativity with strategy to craft designs that connect, communicate, and convert. Whether you're a personal brand, startup, or established business — I'm here to design experiences that leave lasting impressions.…

Available to hire

I’m a passionate Brand Identity and UI/UX Designer with over 3 years of experience creating visually compelling brand systems and user-friendly digital interfaces. From logos to full-fledged mobile apps and responsive websites, I blend creativity with strategy to craft designs that connect, communicate, and convert.

Whether you’re a personal brand, startup, or established business — I’m here to design experiences that leave lasting impressions.

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Language

Panjabi, Punjabi
Advanced
Urdu
Advanced
English
Advanced

Work Experience

Freelance Brand & UI/UX Designer at Freelance
January 1, 2019 - Present
Successfully delivered 15+ projects for clients globally in industries like health, finance, food, and education. Created full brand identity systems and UI kits for apps including "Safee" (Finance) & "Ab’s Flavor Fusion" (Backry). Collaborated with developers and marketing teams to ensure consistent digital experiences. Focused on beginner-friendly interfaces with inclusive and clear user journeys.

Education

Bachelor’s in Graphic Design at Institute of Design & Visual Arts
January 1, 2017 - December 31, 2021

Qualifications

Google UX Design Certification
January 11, 2030 - July 15, 2025
Brand Strategy Fundamentals – The Futur
January 11, 2030 - July 15, 2025
Typography & Grid Systems – Domestika
January 11, 2030 - July 15, 2025

Industry Experience

Financial Services, Healthcare, Education, Consumer Goods, Software & Internet, Media & Entertainment
    paper Brand Identity Design for Acme
    Acme is a tech-forward startup focused on developing streamlined SaaS tools for small to mid-sized businesses. They approached me with a clear need: a bold, modern brand identity that would position them as reliable, innovative, and professional within a competitive digital market. Goals: The client wanted a complete visual identity that would: Reflect innovation and trustworthiness Be adaptable across digital and print media Stand out in the crowded SaaS and tech startup space Establish a memorable, minimalistic logo system Design Solution: I crafted a strong geometric logomark based on the letter “A,” integrating negative space to subtly suggest forward movement and growth. The typography is rounded and tech-friendly, maintaining readability and approachability. A clean sans-serif typeface was selected to balance modernism with professionalism. The color palette consists of deep blues and vibrant cyan tones, reflecting stability and progress. The identity system includes logo variations for dark, light, and icon-only use cases, along with a precise construction grid for consistency in reproduction. Challenges & Resolutions: Challenge: The client initially preferred a literal logo. Solution: I provided concept sketches and mockups showing how abstract design can create a stronger brand recall. After seeing the system in context, the client enthusiastically app…