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Strategic and creative Marketing Specialist with 6+ years of experience leading digital growth, paid media, brand storytelling, and performance marketing across lifestyle, interiors, and fashion sectors. Skilled in full-funnel strategy, social media campaign coordination, and creative direction. Proven ability to lead projects from concept to execution, align storytelling with business goals, and optimize processes to drive measurable growth. Passionate about crafting brand narratives that convert and developing systems that scale.…Strategic and creative Marketing Specialist with 6+ years of experience leading digital growth, paid media, brand storytelling, and performance marketing across lifestyle, interiors, and fashion sectors. Skilled in full-funnel strategy, social media campaign coordination, and creative direction. Proven ability to lead projects from concept to execution, align storytelling with business goals, and optimize processes to drive measurable growth. Passionate about crafting brand narratives that convert and developing systems that scale.

AnaFlores

Marketing Strategist, Social Media Manager, Marketing Analyst, +5

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Strategic and creative Marketing Specialist with 6+ years of experience leading digital growth, paid media, brand storytelling, and performance marketing across lifestyle, interiors, and fashion sectors. Skilled in full-funnel strategy, social media campaign coordination, and creative direction. Proven ability to lead projects from concept to execution, align storytelling with business goals, and optimize processes to drive measurable growth. Passionate about crafting brand narratives that convert and developing systems that scale.…Strategic and creative Marketing Specialist with 6+ years of experience leading digital growth, paid media, brand storytelling, and performance marketing across lifestyle, interiors, and fashion sectors. Skilled in full-funnel strategy, social media campaign coordination, and creative direction. Proven ability to lead projects from concept to execution, align storytelling with business goals, and optimize processes to drive measurable growth. Passionate about crafting brand narratives that convert and developing systems that scale.

Available to hire

Strategic and creative Marketing Specialist with 6+ years of experience leading digital growth, paid media, brand storytelling, and performance marketing across lifestyle, interiors, and fashion sectors. Skilled in full-funnel strategy, social media campaign coordination, and creative direction. Proven ability to lead projects from concept to execution, align storytelling with business goals, and optimize processes to drive measurable growth. Passionate about crafting brand narratives that convert and developing systems that scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Marketing Specialist at Lighting Collective

January 31, 2025 - July 20, 2025

Owned the end-to-end strategy and execution of multi-platform digital marketing campaigns focused on brand awareness and lead generation. Coordinated and curated social media content across Instagram, Pinterest, and email, aligning visuals and messaging with campaign goals. Oversaw paid media and organic content strategies, improving engagement and customer journey flows across touchpoints. Implemented engagement, conversion, and affiliation strategies to enhance brand presence and customer interaction. Led keyword strategy and content automation for Pinterest and EDM flows, strengthening mid-funnel performance. Improved internal processes for content development, increasing campaign efficiency and contributing to a 15% increase in website traffic. Art directed photo and video shoots (in-store and on-location), aligning creative assets with brand storytelling and seasonal campaigns. Conducted market trend research and competitor analysis to inform campaign planning and brand positionin

Marketing Specialist at Halo Estudio

May 31, 2022 - July 20, 2025

Played a key role in defining and executing the foundational marketing strategy for a B2B lighting company in growth phase. Conducted a full business and performance audit to define strategic goals and identify sales growth opportunities. Introduced CRM tools and optimized sales flows, increasing lead conversion by 25%. Led the creation of branded marketing materials for customer outreach and business development. Conducted market trend research and demand analysis to support portfolio and funnel development. Trained internal teams on new marketing tools and improved project tracking and workflow transparency.

Social Media Manager at Doble UV

December 31, 2018 - July 20, 2025

Managed and scheduled multi-client social media calendars, ensuring brand tone and creative consistency. Coordinated creative production, including photography direction, content curation, and styling. Collaborated with developers and marketing strategists to launch integrated campaigns and improve brand presence. Conducted performance tracking and adjusted strategy based on audience behavior and engagement data. Participated in client presentations and branding workshops, contributing to ideation and narrative development.