Ana Rabaca

Available to hire

I'm Ana Rabaca, a content and growth marketer helping startups scale with messaging that moves buyers to yes.

About

I’m Ana Rabaca, a content and growth marketer helping startups scale with messaging that moves buyers to yes. I turn content into real business tools—case studies, clear website copy, and sales assets that actually drive decisions. I love crafting strategies that align marketing and sales, and delivering hands-on execution that moves metrics and revenue.

With 10+ years across B2B and B2C, I’ve led CRM migrations, built multi-channel campaigns, and created cross-functional playbooks that accelerate growth. I’m hands-on, collaborative, and obsessed with turning ideas into outcomes through practical content, messaging, and demand-gen programs.

  • Joined February 2025

Industry experience

  • Life Sciences
  • Professional Services
  • Consumer Goods
  • Retail
  • Software & Internet
  • Media & Entertainment
  • Healthcare
  • Education

Projects · 1

My role in the project was focused on copywriting. I wrote the website copy, ensuring the messaging was clear, engaging, and aligned with the brand. I also rewrote the company’s case studies to make them more effective for sales. Beyond writing, I worked closely with the designer, providing feedback on visuals, suggesting imagery, and helping structure the content layout.

  • Brand Strategist
  • Content Creator
  • Content Strategist
  • +3

Work experience· 24 roles

Content Specialist · Estoria LabJun 2025 – Present · 1 yr 6 mos

Help startups turn content into a real business tool. Deliver case studies that tell real stories, website copy that’s clear and conversion-focused, and sales decks that work in real buying conversations. Create messaging that resonates with high-value audiences and support thought leadership through LinkedIn content and alignment of marketing with sales.

Content Specialist · Estoria LabJun 2025 – Jun 2025 · 1 mo

Help startups and scale-ups turn content into a real business tool, not just a marketing checkbox. Deliver case studies that tell real stories, website copy that’s clear and conversion-focused, sales decks that work inside real buying conversations, and messaging strategy that aligns marketing and sales.

Content Specialist · Estoria LabJun 2025 – Jun 2024

Helping startups and scale-ups turn content into a real business tool beyond mere marketing checkboxes. Delivering case studies that tell real stories, clear and conversion-focused website copy, sales decks that work in buying conversations, and messaging strategies that align marketing and sales.

Content Specialist · Estoria LabJun 2025 – Jun 2025 · 1 mo
Marketing Executive · OtonomeeMay 2025 – Sep 2025 · 5 mos
Sales Developer · OtonomeeJul 2023 – Sep 2025 · 2 yrs 3 mos
Marketing Executive · OtonomeeMay 2023 – May 2025 · 2 yrs 1 mo
Marketing Executive · OtonomeeMay 2023 – May 2025 · 2 yrs 1 mo

Education· 6

Master of Medicine and Molecular Oncology · University of Porto2010 – 2012
Bachelor of Biology · University of Porto2006 – 2009
Master of Medicine and Molecular Oncology · University of Porto2006 – 2012
Bachelor of Biology · University of Porto2002 – 2006

Certifications and awards· 47

Marketing Strategy: Competitive Intelligence2025
Social Media Marketing Professional Certificate, Hootsuite2025
Sustainability 101, Change by Degrees2025
Career essentials in generative AI, LinkedIn and Microsoft2024

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