Available to hire
I’m Ana Rabaca, a content and growth marketer helping startups scale with messaging that moves buyers to yes. I turn content into real business tools—case studies, clear website copy, and sales assets that actually drive decisions. I love crafting strategies that align marketing and sales, and delivering hands-on execution that moves metrics and revenue.
With 10+ years across B2B and B2C, I’ve led CRM migrations, built multi-channel campaigns, and created cross-functional playbooks that accelerate growth. I’m hands-on, collaborative, and obsessed with turning ideas into outcomes through practical content, messaging, and demand-gen programs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Intermediate
Work Experience
Content Specialist at Estoria Lab
June 1, 2025 - June 18, 2025Help startups and scale-ups turn content into a real business tool, not just a marketing checkbox. Build content with a job to do: help buyers understand, trust and say yes faster. Deliver case studies that tell real stories, website copy that’s clear, sharp, and conversion-focused, sales decks that work inside real buying conversations, and messaging strategy that aligns marketing and sales.
Marketing Executive at Otonomee
May 1, 2023 - May 31, 2025Led marketing initiatives for a remote-first global company, aligning marketing with sales to drive growth. Created and implemented LinkedIn, Instagram, and YouTube content strategies, increasing follower growth by 240% in 8 months and inbound leads by 34%. Developed sales enablement materials enhancing engagement by 63% and conversion rates by 15%, helping close a $5M+ deal. Organized and executed global company events, improving employee engagement. Led transition from Salesforce to HubSpot, improving CRM efficiency and sales pipeline visibility. Managed CRM (HubSpot) and automation tools including Zapier, Buffer, Hootsuite, and Mailchimp. Supported lead generation through outbound campaigns and partnerships. Drove thought leadership via LinkedIn and ghostwriting for founders.
Business Developer · Europe and USA Markets at Otonomee
October 1, 2022 - July 31, 2023Worked closely with Head of Growth to identify and nurture business opportunities through strategic outreach. Managed and optimized CRM (Salesforce & HubSpot), improved sales tracking and reporting, developed sales presentations and marketing collateral. Implemented social selling strategies, leading to 27% higher response rates and improved brand authority by 7 points. Ghostwrote for leadership LinkedIn accounts to increase brand visibility and awareness. Created targeted outreach campaigns leveraging LinkedIn Sales Navigator, Apollo, and other tools.
Sales Development at Glassdollar
October 1, 2022 - April 30, 2023Executed outbound sales process targeting Fortune 500 companies and top corporate innovation teams. Developed and managed outbound sales campaigns, increasing outreach success rate 4x. Implemented LinkedIn social selling strategy, increasing engagement and lead conversion. Led outreach securing meetings with CIOs and senior decision-makers. Developed sales messaging automation and multi-touchpoint outreach sequences.
Market Manager · Asia and Oceania Markets at Covet Group, Boca do Lobo
February 1, 2022 - October 31, 2022Led sales and marketing efforts across Asia and Oceania, driving brand expansion and revenue growth. Created and launched strategic digital magazine tailored to luxury buyers generating new leads and increasing engagement. Developed personalized sales strategies increasing customer retention by 12% and brand loyalty. Grew brand presence in key international markets through targeted marketing and direct sales, achieving €390K in sales in 4 months. Managed B2B and B2C sales strategies driving 13% growth across luxury and design sectors. Co-managed localized marketing campaigns ensuring brand relevance. Built and maintained relationships with high-end clients and industry players.
Sales Developer at Covet Group, Mid Century Group and Boca do Lobo
June 1, 2021 - January 31, 2022Initiated and developed over €1M in sales opportunities with a 32% conversion rate from cold leads into buyers. Maintained excellent relationships with leads, prospects, and stakeholders. Prepared reports and presented to sales teams. Managed Salesforce and reporting. Organized and participated in client virtual meetings with Sales and Marketing teams.
Content Specialist at Estoria Lab
June 1, 2025 - June 15, 2024Helping startups and scale-ups turn content into a real business tool beyond mere marketing checkboxes. Delivering case studies that tell real stories, clear and conversion-focused website copy, sales decks that work in buying conversations, and messaging strategies that align marketing and sales.
Marketing Executive at Otonomee
May 1, 2023 - May 31, 2025Led marketing initiatives for a remote-first global company, aligning marketing with sales to drive growth. Achievements include growing social media followers by 240% in 8 months, increasing inbound leads by 34%, improving engagement and conversion rates with sales enablement materials, organizing global events to boost employee engagement, and leading CRM migration from Salesforce to HubSpot to improve pipeline visibility and CRM efficiency.
Business Developer · Europe and USA Markets at Otonomee
October 1, 2022 - July 31, 2023Worked closely with Head of Growth to identify and nurture business opportunities via strategic outreach. Managed and optimized CRM systems (Salesforce & HubSpot), enhanced sales tracking, developed sales presentations and marketing collateral, implemented social selling strategies boosting response rates and brand authority, ghostwrote for leadership LinkedIn accounts, and created targeted outreach campaigns leveraging LinkedIn Sales Navigator and Apollo.
Sales Development at Glassdollar
October 1, 2022 - April 30, 2023Executed outbound sales targeting Fortune 500 companies and top corporate innovation teams. Developed and managed outbound campaigns leading to a 4x increase in outreach success. Implemented LinkedIn social selling strategies to increase engagement and lead conversion. Secured meetings with CIOs and senior innovation decision-makers, and created sales messaging automation and multi-touchpoint outreach sequences.
Market Manager · Asia and Oceania Markets at Covet Group, Boca do Lobo
February 1, 2022 - October 31, 2022Led sales and marketing efforts across Asia and Oceania, driving brand expansion and revenue growth. Created and launched a strategic digital magazine targeting luxury buyers, increasing leads and engagement. Developed personalized sales strategies, raised customer retention by 12%, grew brand presence in key markets with 390K sales in 4 months, and managed localized marketing campaigns maintaining brand relevance.
Sales Developer at Covet Group, Mid Century Group and Boca do Lobo
June 1, 2021 - January 31, 2022Initiated and developed over 1M in sales opportunities with a 32% conversion rate from cold leads. Maintained excellent relationships with new leads, prospects, and stakeholders. Prepared and presented sales reports, managed Salesforce, and organized client virtual meetings alongside Sales and Marketing teams.
Content Specialist at Estoria Lab
June 1, 2025 - June 19, 2025Help startups and scale-ups turn content into a real business tool, not just a marketing checkbox. Deliver case studies that tell real stories, website copy that’s clear and conversion-focused, sales decks that work inside real buying conversations, and messaging strategy that aligns marketing and sales.
Marketing Executive at Otonomee
May 1, 2023 - May 31, 2025Led marketing initiatives for a remote-first global company, aligning marketing with sales to drive growth. Created and implemented LinkedIn, Instagram, and YouTube content strategies, increasing visibility and inbound leads. Developed sales enablement materials that enhanced engagement and conversion rates, helping close a 5+M dollar deal. Organized global company events, and led the transition from Salesforce to HubSpot, improving CRM efficiency and sales pipeline visibility. Managed CRM and automation tools, developed content strategies, supported lead generation, and drove thought leadership via LinkedIn and ghostwriting.
Business Developer · Europe and USA Markets at Otonomee
October 1, 2022 - July 31, 2023Worked closely with the Head of Growth to identify and nurture business opportunities through strategic outreach. Managed and optimized CRM systems, developed sales presentations and marketing collateral, implemented social selling strategies, ghostwrote for leadership LinkedIn accounts, and created targeted outreach campaigns leveraging LinkedIn Sales Navigator and other tools.
Sales Development at Glassdollar
October 1, 2022 - April 30, 2023Executed outbound sales process targeting Fortune 500 companies and top corporate innovation teams. Developed and managed outbound sales campaigns, increasing outreach success rate fourfold. Created LinkedIn social selling strategies, led outreach securing meetings with CIOs and senior decision-makers in global enterprises, developed sales messaging automation and outreach sequences for multi-touchpoint engagement.
Market Manager · Asia and Oceania Markets at Covet Group, Boca do Lobo
February 1, 2022 - October 31, 2022Led sales and marketing efforts across Asia and Oceania, driving brand expansion and revenue growth. Created and launched a strategic digital magazine tailored to luxury buyers, increasing leads and engagement. Developed personalized sales strategies increasing customer retention and brand loyalty. Grew brand presence in key international markets achieving notable sales, managed B2B and B2C sales strategies driving sector growth, co-managed localized marketing campaigns, and built relationships with high-end clients and industry players.
Sales Developer at Covet Group, Mid Century Group and Boca do Lobo
June 1, 2021 - January 31, 2022Initiated and developed over 1M in sales opportunities with a 32% conversion rate from cold leads to buyers. Established and maintained excellent relationships with new leads, prospects, and stakeholders. Prepared reports and presented to sales teams, managed Salesforce, and participated actively in client virtual meetings with Sales and Marketing teams.
Content Specialist at Estoria Lab
June 1, 2025 - PresentHelp startups turn content into a real business tool. Deliver case studies that tell real stories, website copy that’s clear and conversion-focused, and sales decks that work in real buying conversations. Create messaging that resonates with high-value audiences and support thought leadership through LinkedIn content and alignment of marketing with sales.
Marketing Executive at Otonomee
May 31, 2025 - September 24, 2025Leading marketing initiatives for a remote-first global company; created LinkedIn, Instagram, and YouTube content strategies; grew visibility (240% follower growth in 8 months) and inbound leads (34% increase). Developed sales enablement materials, supported CRM migration from Salesforce to HubSpot, and led cross-functional campaigns and partnerships.
Sales Developer at Otonomee
July 31, 2023 - September 24, 2025Worked with Head of Growth to identify and nurture opportunities through strategic outbound outreach. Managed CRM (Salesforce & HubSpot) with improved tracking and reporting. Created sales presentations and marketing collateral, implemented social selling, ghostwrote leadership LinkedIn content, and executed targeted outreach via LinkedIn Sales Navigator, Apollo, and other tools.
Sales Developer at Glass Dollar
April 30, 2023 - September 24, 2025Executed outbound sales campaigns, leading to a 4x increase in outreach success. Implemented LinkedIn social selling strategies, secured meetings with CIOs and senior decision-makers in innovation teams, and developed messaging automation and multi-touch outreach sequences.
Marketing Manager at Covet Group, Boca do Lobo
October 31, 2022 - September 24, 2025Led sales and marketing across Asia & Oceania, driving brand expansion and revenue growth. Launched a strategic digital magazine for luxury buyers, increased customer retention by 12%, and supported 390K in sales in 4 months. Managed B2B and B2C initiatives and co-managed localized marketing campaigns.
Sales Developer at Covet Group, Mid-Century Group & Boca do Lobo
January 31, 2022 - September 24, 2025Initiated and developed 1M+ in sales opportunities with a 32% conversion rate from cold leads. Maintained strong client relationships, prepared regular sales/marketing reports, and managed CRM and outreach initiatives. Conducted virtual client meetings with sales and marketing teams; ghostwrote LinkedIn content for leadership; ran targeted campaigns using LinkedIn Sales Navigator and Apollo.
Education
Master of Medicine and Molecular Oncology at University of Porto
January 1, 2010 - December 31, 2012Bachelor of Biology at University of Porto
January 1, 2006 - December 31, 2009Master of Medicine and Molecular Oncology at University of Porto
January 1, 2006 - December 31, 2012Bachelor of Biology at University of Porto
January 1, 2002 - December 31, 2006Master of Medicine and Molecular Oncology at University of Porto
January 11, 2030 - September 24, 2025Bachelor of Biology at University of Porto
January 11, 2030 - September 24, 2025Qualifications
Marketing Strategy: Competitive Intelligence
January 1, 2025 - December 31, 2025Social Media Marketing Professional Certificate, Hootsuite
January 1, 2025 - December 31, 2025Sustainability 101, Change by Degrees
January 1, 2025 - January 31, 2025Career essentials in generative AI, LinkedIn and Microsoft
April 1, 2024 - April 30, 2024Career essentials in project management, Microsoft
April 1, 2024 - April 30, 2024Project management, LinkedIn
April 1, 2024 - April 30, 2024Business Communication skills, LinkedIn
March 1, 2024 - March 31, 2024Advanced SEO strategies, Udemy
February 1, 2024 - February 29, 2024B Corporate 101, B Lab Europe
February 1, 2024 - February 29, 2024Content marketing masterclass, Udemy
February 1, 2024 - February 29, 2024Email marketing, Hubspot academy
February 1, 2024 - February 29, 2024Master Digital Marketing, LinkedIn
January 1, 2024 - January 31, 2024Organizational thought leadership, LinkedIn
December 1, 2023 - December 31, 2023Social media management, Meta
March 1, 2023 - March 31, 2023Marketing Strategy: Competitive Intelligence, LinkedIn
January 1, 2025 - December 31, 2025Social Media Marketing Professional Certificate, Hootsuite
January 1, 2025 - December 31, 2025Sustainability 101, Change by Degrees
January 1, 2025 - January 31, 2025Career essentials in generative AI, LinkedIn and Microsoft
April 1, 2024 - April 30, 2024Career essentials in project management, Microsoft
April 1, 2024 - April 30, 2024Project management, LinkedIn
April 1, 2024 - April 30, 2024Business Communication skills, LinkedIn
March 1, 2024 - March 31, 2024Advanced SEO strategies, Udemy
February 1, 2024 - February 29, 2024B Corporate 101, B Lab Europe
February 1, 2024 - February 29, 2024Content marketing masterclass, Udemy
February 1, 2024 - February 29, 2024Email marketing, Hubspot academy
February 1, 2024 - February 29, 2024Master Digital Marketing, LinkedIn
January 1, 2024 - January 31, 2024Organizational thought leadership, LinkedIn
December 1, 2023 - December 31, 2023Social media management, Meta
March 1, 2023 - March 31, 2023Marketing Strategy: Competitive Intelligence
January 1, 2025 - December 31, 2025Social Media Marketing Professional Certificate
January 1, 2025 - December 31, 2025Sustainability 101
January 1, 2025 - January 31, 2025Career essentials in generative AI
April 1, 2024 - April 30, 2024Career essentials in project management
April 1, 2024 - April 30, 2024Project management
April 1, 2024 - April 30, 2024Business Communication skills
March 1, 2024 - March 31, 2024Advanced SEO strategies
February 1, 2024 - February 28, 2024B Corporate 101
February 1, 2024 - February 28, 2024Content marketing masterclass
February 1, 2024 - February 28, 2024Email marketing
February 1, 2024 - February 28, 2024Master Digital Marketing
January 1, 2024 - January 31, 2024Organizational thought leadership
December 1, 2023 - December 31, 2023Social media management
March 1, 2023 - March 31, 2023Competitive Intelligence
January 1, 2025 - September 24, 2025Career Essentials in Generative AI
April 1, 2024 - September 24, 2025Master Digital Marketing
January 1, 2024 - September 24, 2025B Corpor ate 101
February 1, 2024 - September 24, 2025Email Marketing
February 1, 2024 - September 24, 2025Industry Experience
Life Sciences, Professional Services, Consumer Goods, Retail, Software & Internet, Media & Entertainment, Healthcare, Education
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