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I’m a visionary, commercially-driven Creative Director with 15+ years of experience guiding global brand growth through high-performing omni-channel strategies. I excel at bridging high-end storytelling with measurable business results, turning creative vision into scalable outcomes. I’m fluent in social-first art direction and embrace modern creative tech (MidJourney, Firefly) to streamline production at startup speed, while nurturing award-winning teams and fruitful partnerships. I lead with curiosity, collaborate across disciplines, and focus on moments that elevate brand reputation and drive real business impact.…I’m a visionary, commercially-driven Creative Director with 15+ years of experience guiding global brand growth through high-performing omni-channel strategies. I excel at bridging high-end storytelling with measurable business results, turning creative vision into scalable outcomes. I’m fluent in social-first art direction and embrace modern creative tech (MidJourney, Firefly) to streamline production at startup speed, while nurturing award-winning teams and fruitful partnerships. I lead with curiosity, collaborate across disciplines, and focus on moments that elevate brand reputation and drive real business impact.

Andry Kirlappou-Fry

Creative Director, Designer, Art Director, +5

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I’m a visionary, commercially-driven Creative Director with 15+ years of experience guiding global brand growth through high-performing omni-channel strategies. I excel at bridging high-end storytelling with measurable business results, turning creative vision into scalable outcomes. I’m fluent in social-first art direction and embrace modern creative tech (MidJourney, Firefly) to streamline production at startup speed, while nurturing award-winning teams and fruitful partnerships. I lead with curiosity, collaborate across disciplines, and focus on moments that elevate brand reputation and drive real business impact.…I’m a visionary, commercially-driven Creative Director with 15+ years of experience guiding global brand growth through high-performing omni-channel strategies. I excel at bridging high-end storytelling with measurable business results, turning creative vision into scalable outcomes. I’m fluent in social-first art direction and embrace modern creative tech (MidJourney, Firefly) to streamline production at startup speed, while nurturing award-winning teams and fruitful partnerships. I lead with curiosity, collaborate across disciplines, and focus on moments that elevate brand reputation and drive real business impact.

Available to hire

I’m a visionary, commercially-driven Creative Director with 15+ years of experience guiding global brand growth through high-performing omni-channel strategies. I excel at bridging high-end storytelling with measurable business results, turning creative vision into scalable outcomes.

I’m fluent in social-first art direction and embrace modern creative tech (MidJourney, Firefly) to streamline production at startup speed, while nurturing award-winning teams and fruitful partnerships. I lead with curiosity, collaborate across disciplines, and focus on moments that elevate brand reputation and drive real business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Brand Consultant (Freelance)

September 1, 2025 - Present

Provide strategic brand consultancy and creative direction for clients, shaping brand narratives, developing design systems, and delivering brand assets across multiple channels.

Lead Content Creative Manager at ThisWorks

August 1, 2021 - September 1, 2025

Spearheaded the creative strategy and 360-execution for global bodycare campaigns, directly contributing to 160% YoY growth. Line-managed two in-house creatives and overflow teams; managed end-to-end production budget, achieving significant cost savings while maintaining high output quality. Collaborated with sales to produce visual assets toolkits for key retailers (SpaceNK, SEPHORA, MECCA, ULTA, Liberty, John Lewis, M&S). Hands-on production from ideation through shoot and deliverables; led video editing, brand asset development, packaging/gifting ideation, and outsourced artwork delivery to press.

Global Creative Operations Manager at FARROW & BALL

May 1, 2020 - August 1, 2021

Instituted robust creative processes and a Digital Asset Management (DAM) system to organise workflow and priorities across the design department. Served as the primary liaison between the creative team and internal/external partners, ensuring efficient project pipelines and deadline adherence. Led the operational delivery of global ATL campaigns (TV to Digital) and managed high-profile collaborations with Liberty London and Kelly Wearstler. Developed retail guidelines and global distribution, introduced creative retail display agencies, and oversaw all creative output management and agency partnerships; implemented DAM and workflow improvements.

Creative Brand Consultant (Freelance)

November 1, 2019 - April 1, 2020

Provided brand strategy and design for clients including Apple (Internal), Nike (internal), The Neuro Coach, Interfor, Penske. Responsibilities included defining Tone of Voice, brand strategy, budget management, Digital Asset Management (DAM), and process optimization; tools used included Adobe Creative Suite, Figma, MidJourney, Asana, and Trello.

Head of Creative at NEAL’S YARD REMEDIES

January 1, 2016 - October 1, 2019

Led the global brand evolution, establishing a 'one brand' visual framework and unified Tone of Voice across packaging, digital, and retail. Delivered a 400% ROI (£2M) on loyalty communications and doubled ROI for the Frankincense range; launched multiple products and repositioned top-tier ranges. Mentored global creative teams, managed P&L and external agency partnerships for maximum efficiency. Key achievements include a +37% Christmas sales uplift (2017) and award-winning campaigns (Dotties).

Creative Brand Manager RNLI (Lifeboats)

January 1, 2014 - December 31, 2016

Transformed RNLI stores into experiential retail spaces, driving a 400% sales uplift. Refreshed loyalty publications with 36% cost savings while maintaining brand integrity. Served as brand guardian across all touchpoints; led in-house team and guided external agency partnerships for efficiency.

Global Lead Creative at Liz Earle Beauty Co. Ltd

January 1, 2007 - December 31, 2013

Managed global brand campaigns and directed a 9-person creative team. Developed retail creative strategies (POS, windows) and oversaw major store launches. Key contributions included making Cleanse & Polish a hero product and launching Make Up & Botanical Haircare ranges; expanded retail presence across John Lewis, Browns, and QVC; brand featured in CoolBrands.

Art Director at Peekaboo design (Freelance)

January 1, 2004 - December 31, 2013

Led and supported design team on brand development, packaging design, and annual reports for clients including BBC, NHS, Age Concern, Bipolar UK, and Vestas.

Creative Brand Consultant (Freelance) at Self-employed / Freelance

November 1, 2025 - Present

Design & creative brand strategy for multiple clients including TEMPLESPA, Omni Pet, Gallagher Communications, and ARTAH; providing brand direction, concepting, and deliverables across digital and print.

Creative Brand Consultant (Freelance) at Freelance / Various clients

November 1, 2019 - April 1, 2020

Provided design and brand strategy for clients including Apple (internal), Nike (internal), The Neuro Coach, Interfor, Penske; managed global project pipelines, traffic, DAM, and budgets; optimized external agency partnerships.

Creative Brand Manager at RNLI (Lifeboats)

January 1, 2014 - December 31, 2016

Transformed RNLI stores into experiential retail spaces, delivering a 400% sales uplift; refreshed loyalty publications with cost savings of 36% while preserving brand integrity; oversaw brand guardianship across ATL and experiential campaigns.