I’m Andi, a Graphic Designer with 5+ years of experience working in creative agencies, delivering visual solutions for diverse brands across digital and print platforms. I specialize in translating brand strategies into clear, engaging, and performance-driven visuals through close collaboration with cross-functional teams. My expertise spans media advertising, digital imaging, brand identity, marketing collateral, social media content, motion graphics, and photography. I’m highly proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and modern design workflows.…

Andi

I’m Andi, a Graphic Designer with 5+ years of experience working in creative agencies, delivering visual solutions for diverse brands across digital and print platforms. I specialize in translating brand strategies into clear, engaging, and performance-driven visuals through close collaboration with cross-functional teams. My expertise spans media advertising, digital imaging, brand identity, marketing collateral, social media content, motion graphics, and photography. I’m highly proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and modern design workflows.…

Available to hire

I’m Andi, a Graphic Designer with 5+ years of experience working in creative agencies, delivering visual solutions for diverse brands across digital and print platforms. I specialize in translating brand strategies into clear, engaging, and performance-driven visuals through close collaboration with cross-functional teams. My expertise spans media advertising, digital imaging, brand identity, marketing collateral, social media content, motion graphics, and photography. I’m highly proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and modern design workflows.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Senior Graphic Designer at Dreambox Creative Agency
August 1, 2023 - Present
Developed comprehensive visual identities for major clients; led design teams on high-impact advertising campaigns for digital and print media; collaborated with cross-functional teams to create marketing materials; mentored junior designers. Achieved a successful rebranding campaign that increased social media engagement by 35% within two months.
Graphic Designer at PT Sumber Mentari Elektrindo
July 1, 2023 - September 19, 2025
Branded strategies and brand identities for new and existing products; created product packaging, brochures, posters, and marketing materials; produced infographics, online/offline banners, business cards, and other promo assets using Adobe Illustrator, Photoshop, Figma, and other tools. Increased brand consistency and campaign effectiveness.
Graphic Designer at PT Trijaya Sportech Multimedia
February 1, 2022 - September 19, 2025
Created branding strategies and brand identities for new and existing products; produced product packaging, brochures, posters, print ads, business cards, and other marketing materials; collaborated with marketing and sales teams to ensure branding consistency and campaign effectiveness.
Freelance Graphic Designer at Upwork
September 1, 2018 - Present
Handled clients from various industries (technology, property, fintech, FMCG, F&B, etc.); developed innovative and engaging design concepts tailored to client needs; proactively communicated with clients to ensure understanding of project objectives and deliver results.

Education

Bachelor's Degree in Mathematics Education at Universitas Islam Negeri Salatiga
August 1, 2016 - July 1, 2020

Qualifications

Adobe Photoshop – Skill Specialization
November 1, 2023 - December 1, 2023
Adobe Illustrator – Skill Specialization
October 1, 2023 - November 1, 2023
UI/UX Designer: Visual Design, Prototype, Usability Testing
January 1, 2023 - March 1, 2023
How to Be a Professional Graphic Designer
April 1, 2020 - June 1, 2020
Certificate of Skill Specialization - Adobe Photoshop
November 1, 2023 - December 31, 2023
Certificate of Skill Specialization - Adobe Illustrator
October 1, 2023 - November 30, 2023
Complete UI/UX Designer: Visual Design, Prototype, Usability Testing
January 1, 2023 - March 31, 2023
How to Be a Professional Graphic Designer
April 1, 2020 - June 30, 2020

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    paper Addus Technologies — Social Media Campaign

    This social media campaign was developed to reinforce Addus Technologies’ positioning as a serious and disciplined trading platform. The visuals communicate confidence, control, and strategic thinking, appealing to traders who value logic over emotion and data-driven decision-making.

    uniE621 Riasse Magic Brand Logo
    Project Portfolio: Logo Design Brand: Riasse Magic Project Title: Riasse Magic Brand Logo Category: Logo Design, Beauty Brand Identity Designer/Creative: Andi M. Abrianto Project Summary: This logo design project for Riasse Magic, a beauty brand, aims to encapsulate the essence of enchantment, transformation, and elegance. The design leverages a clean, modern aesthetic with a touch of sophistication, using a vibrant color palette to stand out in the competitive beauty market. The inclusion of the Korean word for "magic" (마법) subtly hints at a global or K-beauty influence, adding an intriguing layer to the brand's identity. The overall presentation is designed to convey a premium yet accessible feel, promising magical results for its users.…
    uniE621 ProGuard Antibacterial Body Wash - Social Media Campaign
    Project Portfolio: Social Media Campaign Brand: ProGuard Product: ProGuard Antibacterial Body Wash Project Title: "Sabun Mandi Pertama di Indonesia dengan Antibacterial CHG" (The First Body Wash in Indonesia with Antibacterial CHG) Category: Social Media Campaign, Product Launch Designer/Creative: Andi M. Abrianto Project Summary: This social media campaign for ProGuard is a product launch initiative centered on its key differentiator: it's the first body wash in Indonesia to contain Chlorhexidine Gluconate (CHG). The creative concept uses a clean, modern aesthetic to communicate the product's advanced scientific protection. The visual shows the three product variants (Daily Cleansing, Daily Purifying, and Daily Refreshing) arranged in a sleek, minimalist setting with a bubble shield to symbolize its powerful protective qualities. The campaign's messaging is direct and authoritative, positioning ProGuard as a new standard in antibacterial body wash.…
    uniE621 Chatime Brown Sugar Fresh Milk - Digital Ads
    Project Portfolio: Digital Ads Brand: Chatime Product: Brown Sugar Fresh Milk Project Title: "Teman Asyik Nongkrong" (Fun Hangout Buddy) Category: Digital Ads, Product Promotion Designer/Creative: Andi M. Abrianto Project Summary: This digital ad for Chatime's Brown Sugar Fresh Milk is crafted to position the drink as the ideal companion for social gatherings. The key message, "Teman Asyik Nongkrong", directly ties the product to a relatable and desirable social activity. The visual elements are designed to evoke a warm, cozy, and inviting atmosphere, making the drink appealing for hangouts with friends. The prominent "Buy 2 Get 1 Free" offer serves as a strong incentive for group purchases, reinforcing the ad's social theme.…
    uniE621 Jack 'n Jill Piattos Snack - Key Visual
    Project Portfolio: Digital Campaign Brand: Jack 'n Jill Product: Piattos Snack Project Title: "Rasakan Kelezatan Piattos Snack" Category: Digital Campaign, Sales Promotion Designer/Creative: Andi M. Abrianto Project Summary: This digital campaign for Jack 'n Jill Piattos is designed to promote a special weekend sales event, offering up to 50% discount and a fixed price of 10,000 IDR during specific hours on Sundays. The creative concept uses a warm, kitchen-like setting to emphasize the fresh, homemade-like quality of the potato snack. An open box filled with various Piattos flavors (BBQ, Cheese, and Seaweed) instantly communicates product variety, while raw ingredients like potatoes and salt reinforce the snack's authentic flavor profile. The campaign’s clear and prominent text highlights the irresistible offer and its limited-time nature, driving immediate consumer action.…
    uniE621 Koko Krunch Duo - Key Visual
    Project: Digital Campaign Brand: Nestlé Product: Koko Krunch Duo Project Title: "Twice The Taste, Twice The Fun!" Category: Digital Campaign, Brand Promotion Designer/Creative: Andi M. Abrianto Project Summary: This digital campaign for Koko Krunch Duo is built around the core message, "Twice The Taste, Twice The Fun!" The campaign's primary goal is to highlight the product's unique selling proposition: a combination of two distinct flavors in one bowl. The visual design centers on dynamic, high-energy imagery of the cereal, using vibrant colors and engaging food photography to create an immediate sense of deliciousness and fun. The warm, relatable kitchen setting reinforces the product as a perfect, enjoyable option for daily family breakfasts. graphicdesigner…
    uniE621 Digital Campign - Traveloka App
    Project Portfolio: Digital Campaign Brand: Traveloka Product: Traveloka App Project Title: "Travel Holiday" Category: Digital Campaign, Promotion Designer/Creative: Andi M. Abrianto Project Summary: This digital campaign for the Traveloka App is designed to promote the "Travel Holiday" event, offering discounts of up to 300K. The creative concept merges two distinct environments—a comfortable living room and a serene beach—to visually represent how the Traveloka app connects users to their dream destinations from the comfort of their homes. A smiling man, ready to travel with his luggage, symbolizes the seamless and exciting experience of booking a holiday. The prominent display of the mobile app on a large screen emphasizes its central role as the tool that makes this transition possible.…