Art Director (Digital) at NewCo - Bizcap

Produced, designed, executed, and deployed animated content across company digital channels; oversaw the full lifecycle of motion media projects aligned with NewCo’s digital strategy and brand presence. Led animatics, rough cuts, and production sequences for marketing campaigns and internal communications, developing CGI and VFX content. Redesigned motion media assets to translate complex financial data into user-friendly information for app and portal users; created product infographics, UI transitions, spinners, and type-based animation; developed motion graphics for user interfaces and animated prototypes for the NewCo mobile app and web portal; reviewed footage and made editorial decisions on final cuts while managing technical video and motion graphic pipelines. Presented pitch decks to senior leadership, translating complex concepts into seamless animated clips.

Art Director (Digital) at Bulldog Marketing, LLC

Designed user-friendly visual templates of motion graphics and animations for social media, websites, and app marketing. Created and presented storyboards and animatics for investors, clients, and internal design teams. Developed original concepts and consistent audiovisual and graphic assets for campaigns and communications. Defined key visual themes, styles, templates, and brand assets for agency clients. Collaborated with videographers, animators, illustrators, and designers to produce cohesive animated materials.

Creative In-House Lead at Bulldog Marketing, LLC

Designed audiovisual assets for Mailchimp and HubSpot campaigns for startups and mid-sized clients in medical, financial, and food industries. Animated and edited video content for websites, apps, and social media. Customized motion graphics for multiple mobile screen sizes and formats. Participated in concept development and brainstorming sessions for digital campaigns. Managed project assets, workflows, and animation pipelines. Designed and animated infographics, user data, and UX journeys for internal teams and investors. Oversaw creation of campaign assets including spinners, loops, GIFs, and integrated digital content. Organized creative files, fonts, color palettes, icons, and brand systems. Developed presentations, storyboards, animatics, and design books for clients and stakeholders.

Co-Founder at Lullaby Studio

Managed and developed animated and live-action promotional, educational, and instructional video projects. Directed short films, broadcast commercials, and digital campaigns for clients. Oversaw workflows, budgets, and talent coordination across production phases. Conducted location scouting and problem-solving for production projects. Ensured high-quality standards for deliverables and campaign assets. Led cross-functional teams in video content strategy and execution. Applied data insights to analyze performance and optimize campaigns. Built relationships with clients, partners, creatives, and contractors.

In-House Creative at Media Consulting Group

Designed and animated social media content using Illustrator, After Effects, and Photoshop. Edited B-roll footage with Adobe Creative Suite, DaVinci Resolve, and Final Cut. Created banners, headers, and landing page designs. Produced sketches and storyboard frames for video projects. Designed and customized email marketing templates for Mailchimp campaigns.

Animation Assistant (Intern) at Hierro TV

Cleaned traditionally drawn keyframes for animation projects. Assisted in creating storyboards for Mi Abuela (short film). Contributed to brainstorming sessions for key scenes and character interactions.

Art Director (Digital) at NewCo, Bizcap

Manage and execute the business visual design strategy by leveraging strong and persuasive communication skills to ensure complex ideas are clearly understood by cross-departmental partners. Lead the redesign of the NewCo mobile app and web portal UI by identifying pain points, analyzing user behavior, conducting usability testing, and incorporating data-driven feedback. Guide designers in creating mobile-first wireframes and assets that translate product objectives into user-centered experiences. Create visual maps of UX journeys, information architecture, interaction flows, and navigation checkpoints for the app and portal. Lead the implementation of design patterns and a scalable component library to support a native, evolving mobile design system. Oversee prototypes and app enhancements, preparing update documentation, training materials, testing reports, animated prototypes, and journey videos for stakeholders. Collaborate with project managers, product owners, app stakeholders, a

Art Director (Digital) at Bulldog Marketing LLC

Create original concepts and consistent graphic assets for all marketing campaigns and internal communications for agency clients. Define key visual themes, styles, templates, asset prototypes, and layouts for apps and websites; maintain design systems and brand books. Support the Creative Director in enhancing design systems and documentation by applying visual themes, colors, fonts, images, and components. Ensure visual consistency, usability, and scalability of mobile and tablet interfaces while developing responsive wireframes for apps and websites. Build state-of-the-art social media layouts and content calendars for clients across multiple platforms.

Creative In-House Lead at Bulldog Marketing LLC

Design digital assets for online Mailchimp and HubSpot campaigns for startups and mid-sized agency clients (medical, financial, and food industries). Participate in concept development and brainstorming for digital campaigns. Design and animate infographics, user data, and user experience journeys for internal teams and investors. Implement brand guidelines and scalable digital assets; oversee campaign assets (spinners, video loops, GIFs) for websites and emails. Manage creative files and visual elements (fonts, backgrounds, icons, color palettes, design systems) and produce presentations, storyboards, animatics, and design books for clients and product stakeholders.

Co-Founder at Lullaby Studio

Manage and develop animated and live-action promotional, educational, and instructional video projects. Lead the creation of short films, national broadcast video commercials, social media, and YouTube campaigns for third-party clients. Oversee workflows and budgets for audiovisual content projects while coordinating talent across pre-production, production, and post-production. Scout shooting locations, identify potential obstacles, and offer solutions or alternatives. Ensure high-quality standards for content deployment, deliverables, and final video spots. Collaborate with team members, provide assertive feedback, and foster clear communication. Define animation and video pipelines to maximize production efficiency and reduce costs. Lead cross-functional teams in conceptualizing and executing integrated video content strategies for digital and social platforms. Analyze content performance to optimize production and campaign strategies. Build relationships with clients, partners, ass

Junior In-house Creative at Media Consulting Group

Illustrate, animate, and design social media content using Illustrator, After Effects, and Photoshop. Design banners and headers for landing pages and social media profiles. Create POP marketing collateral and digital assets including emails, advertisements, pamphlets, and infographics. Create sketches and storyboard frames for video projects. Design and edit email marketing templates by customizing fonts, colors, and graphics for social media and digital advertising campaigns, ensuring brand consistency across platforms such as MailChimp.

Animation Assistant (intern) at Hierro TV

Rough-cleaned traditionally animated drawn keyframes for a short film. Assisted in creating animation storyboards for Mi Abuela (short film). Participated in brainstorming discussions about animation key scenes and character interactions for Mi Abuela.

Lead Digital Designer at NewCo Capital Group, LLC, Bizcap AU

Led the visual strategy, concept development, and redesign of the NewCo Capital Group app and additional digital products, ensuring alignment with business objectives. Communicated complex creative ideas across departments and stakeholders. Managed the redesign of NewCo’s web portal UI by identifying pain points, analyzing user behavior, performing usability testing, and incorporating data-driven feedback. Guided designers in creating mobile-first wireframes and assets translating product objectives into user-centered experiences. Led UX journey mapping and information architecture for the mobile app and web portal; implemented design patterns and scalable component libraries. Managed prototypes and app enhancements, prepared documentation, training materials, testing reports, animated prototypes, and user journey videos for stakeholders. Analyzed and resolved UI challenges to deliver functional, aesthetically pleasing experiences. Collaborated with PMs, product owners, app stakehold

Senior Digital Designer at Bulldog Marketing LLC

Led the design and creation of graphic assets for websites, marketing campaigns, and internal communications; presented digital concepts to investors; defined visual themes, templates, asset prototypes, and layouts for apps and websites; mentored junior designers; translated user needs into engaging mobile experiences; ensured visual consistency and scalability of mobile and tablet interfaces; oversaw presentation assets, multimedia storyboards, and design books; joined brainstorming sessions with cross-functional teams to inform creative decisions.

Digital Designer at Bulldog Marketing LLC

Led the design of creative assets for websites, landing pages, campaigns, and CRO variants; contributed to improvements in design systems and brand books; designed assets for Mailchimp and HubSpot campaigns; produced and animated video infographics; managed assets across digital projects; built social media layouts and led concept development and brainstorming sessions.

Co-Founder at Lullaby Studio

Oversaw workflows and budgets for audiovisual content projects; recruited freelance team members; mentored staff and fostered clear communication; led creation of short films, national broadcast video commercials, and social media campaigns; defined animation and video pipelines; led cross-functional teams in integrated content strategies; analyzed content performance to optimize campaigns.

Junior Graphic Designer at Media Consulting Group

Created visual assets for social media, email campaigns, websites, print collateral, presentations, landing pages, POP materials, and digital advertising; stayed current with design trends; optimized assets for digital and print; contributed sketches, storyboards, and basic animations for video projects; designed email templates and supported brand evolution.