Available to hire
Hi, I’m Andrew Julien Vass, a marketing professional with a track record building and leading regional go-to-market programs across healthcare and life sciences in Asia Pacific. I blend strategic marketing leadership with hands-on digital execution, website development, and cross-functional collaboration to drive product adoption and revenue growth.
I enjoy turning complex scientific value propositions into clear, compelling messaging and immersive digital experiences. I’m passionate about building brands, websites, and campaigns that connect researchers, clinicians, and customers with meaningful solutions. Open to new opportunities and collaborations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Beginner
Work Experience
Marketing Manager, Asia region at SciMed Pte Ltd (Part of PHC Group, Japan)
September 1, 2025 - March 1, 2026Marketing Manager, Asia region. Led regional marketing strategy and execution for scientific and medical product portfolios across Asia, aligning go-to-market initiatives with corporate growth objectives and PHC Group branding standards. Designed and built SciMed’s new corporate website homepage, defining information architecture, UX flow, and conversion pathways aligned with PHC Group branding. Drove end-to-end integrated campaigns across digital, social, email, print, and event channels; oversaw new product launches and lifecycle marketing to support pipeline and revenue growth. Developed localized value propositions and technical messaging for research, healthcare, and pharmaceutical segments. Conducted market intelligence and competitor analysis to identify expansion opportunities and support decision-making. Collaborated with sales, product management, regulatory, and global HQ stakeholders to ensure commercially impactful execution while maintaining compliance with healthcare a
Marketing Advisory Consultant | Co-founder at UrbanIQ
September 1, 2024 - January 31, 2026Co-founded UrbanIQ and supported its development as a Minority Shareholder. Led strategic marketing direction, built initial website infrastructure, and crafted content. Played a key role in early-stage fundraising strategies and business growth initiatives.
Digital Programs Marketer, AMEA region at Illumina (CONTRACT)
March 1, 2024 - December 1, 2024Developed and oversaw digital campaigns by collaborating with program and segment marketing managers to drive global and regional initiatives, including paid social, email nurturing, and webinars. Analyzed digital metrics to monitor and enhance campaign performance, reporting on successes and recommending strategies that align with headquarters' governance to optimize effectiveness. Executed campaigns across multiple digital marketing platforms, utilizing Salesforce, Pardot, ON24, Cvent, and Adobe Creative Suite. Maintained data integrity and segmentation; managed Salesforce data quality and segmentation to enable precise outreach. Led paid social advertising on Google Ads, LinkedIn, and Facebook; coordinated logistics for events, tradeshows, and meetings.
Marketing Specialist, SEATW Region at THERMOFISHER SCIENTIFIC
January 1, 2022 - March 1, 2024Developed and designed vision for department, strategies and initiatives to reach goals. Coordinated marketing collateral and campaign assets for both traditional and digital marketing campaigns to drive customer engagement and lead generation. Coordinated with product managers and commercial team to build marketing calendar and execute engaging marketing initiatives across offline and online channels. Partnered with third-party vendors to update and optimize eCommerce website and third-party advertising. Built and set up interactive events/Webex webinars; bolstered internal communication to promote employee and channel partner engagement. Executed digital campaigns and AGILE program activities using Salesforce, Eloqua, Webex, JIRA; drove onboarding of academic B2B clients with customized pricing, generating 2,000+ page visits and 900+ unique visitors.
Digital Marketing Specialist at Pharmex Healthcare | Yeap Medical Supplies
June 1, 2020 - January 1, 2022Strategized and contributed to company’s digital strategy, identifying new channels to boost paid search and social media performance. Devised, launched, and oversaw digital marketing campaigns, including ad copy, strategies, and testing. Measured and analyzed campaign performance; produced reports with insights. Maximized SEO & SEM efforts; launched email marketing and remarketing campaigns via Mailchimp achieving 5% CTR, 28% open rate, 1.5% bounce rate, and 3.5% conversion rate and generated 80 leads. Launched Google Ads/Analytics campaign with revenue growth.
Digital Marketing Consultant, ASEAN Region at GENERAL ELECTRIC HEALTHCARE (CONTRACT)
July 1, 2018 - June 1, 2019Owned digital inbound and outbound marketing campaigns across Ultrasound, Life Sciences Care Solutions, and Diagnostic Imaging within ASEAN. Localized global content; managed 3rd-party vendors; created brand-compliant creatives. Drove targeted email marketing through Marketo; led GECARES global educational campaign with end-to-end marketing across channels. Built content strategy with high engagement; tracked and analyzed social and web data to optimize campaigns. Led Lead Generation Programs for ASEAN and increased qualified leads.
Social Media Marketing Executive at We Are Social (CONTRACT)
April 1, 2018 - July 1, 2018Built and maintained client relationships; analyzed market trends for Samsung Mobile; managed monthly campaigns; handled accounts for Epson and Lavazza.
Product Development & Management Manager at Denova Sciences Pte Ltd (NANYANG TECHNOLOGICAL UNIVERSITY SPIN-OFF)
January 1, 2016 - January 1, 2018Drove project management for experimental contract research, including oversight of finances, operations, and marketing. Developed strategic marketing plans and forecasts; maintained public relations in ASEAN; achieved ISO 9001 certification; delivered quarterly revenue targets; produced actionable reports from market data.
Medical Laboratory Technologist at NATIONAL UNIVERSITY HOSPITAL
January 1, 2013 - January 1, 2016Organized workflow in Biochemistry laboratory; conducted specialized testing on analyzers; planned maintenance schedules and troubleshooted analyzers; oversaw weekly stock checks for reagents and supplies.
Marketing Specialist, SEATW Region at Thermo Fisher Scientific
January 1, 2022 - March 31, 2024Developed and designed vision for department, strategies and initiatives to reach goals. Coordinated marketing collaterals and campaign assets for both traditional and digital marketing campaigns to drive customer engagement and lead generation. Coordinated with product managers and commercial team to build marketing calendar and execute engaging marketing initiatives across offline and online channels to improve engagement. Partnered with third-party vendors to update and optimize eCommerce website and third-party advertising. Built and set up interactive events/Webex webinars for marketing campaigns and internal communications. Bolstered internal communication efforts to promote employee and channel partner engagement. Executed, deployed and examined digital campaigns and AGILE program activities, using tools such as Salesforce, Eloqua (Oracle), Webex, JIRA and Adobe Creative Suite. Drove onboarding of academic B2B clients through targeted marketing campaigns with customized pricing,
Digital Marketing Consultant at GENERAL ELECTRIC HEALTHCARE (CONTRACT)
July 1, 2018 - June 30, 2019Owned digital inbound and outbound marketing campaigns across Ultrasound, Life Sciences Care Solutions, and Diagnostic Imaging within ASEAN, strategizing and localizing global content for maximum regional impact. Localized global content while supervising 3rd-party vendors, agencies, and stakeholder expectations to ensure high-quality, brand-compliant creatives across all platforms for content creation ranging from collaterals, digital mailers, social media and video advertisements. Drove targeted email marketing through Marketo, improving open and conversion rates, and led the GECARES global educational campaign launch with end-to-end marketing across channels. Created effective content strategy with high engagement and user retention rate. Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns. Ownership of Lead Generation Programs for ASEAN, increasing SEA qualified leads delivered.
Digital Marketing Consultant at General Electric Healthcare
July 1, 2018 - June 1, 2019Owned digital inbound and outbound campaigns across Ultrasound, Life Sciences Care Solutions, and Diagnostic Imaging in ASEAN. Localized global content while managing third-party vendors to ensure high-quality, brand-compliant creatives. Led targeted email marketing via Marketo and contributed to the GECARES global educational campaign. Built a compelling content strategy, tracked performance, and led ASEAN lead generation programs, increasing qualified leads.
Social Media Marketing Executive at We Are Social
April 1, 2018 - July 1, 2018Built and maintained client relationships, analyzed market trends, and executed monthly campaigns for Samsung Mobile, Epson, and Lavazza. Managed accounts and delivered social content programs to drive engagement.
Product Development & Management Manager at Denova Sciences Pte Ltd
January 1, 2016 - January 1, 2018Drove project management for experimental contract research for clients such as Johnson & Johnson Korea. Oversaw financial, operational, and marketing needs; developed and implemented strategic marketing and sales plans; maintained PR within ASEAN life sciences. Achieved ISO 9001 certification and quarterly revenue targets; analyzed market data to develop actionable insights.
Education
Master of Business Administration (Specialization in Communications) at Singapore Management University
August 1, 2023 - March 1, 2025Bachelor of Science at University of Western Australia
September 1, 2011 - September 1, 2016Master of Business Administration (Specialization in Communications) at Singapore Management University
August 1, 2023 - March 1, 2025Bachelor of Science at University of Western Australia
September 1, 2011 - September 1, 2016Master of Business Administration (Specialization in Communications) at Singapore Management University
August 1, 2023 - March 1, 2025Bachelor of Science in Bio-Medical Sciences, Life Sciences, Genomics, Biochemistry at University of Western Australia
September 1, 2011 - September 1, 2016Master of Business Administration (Specialization in Communications) at Singapore Management University
August 1, 2023 - March 1, 2025Bachelor of Science - Biomedical Sciences, Life Sciences, Genomics, Biochemistry at University of Western Australia
September 1, 2011 - September 1, 2016Qualifications
Digital Marketing (General Assembly)
January 11, 2030 - May 12, 2026Data Analytics (General Assembly)
January 11, 2030 - May 12, 2026Singapore Armed Forces Combat Paramedic Level 2 CPR & AED
January 11, 2030 - May 12, 2026ISO 9001 Certification
January 11, 2030 - May 12, 2026Digital Marketing (General Assembly)
January 11, 2030 - May 12, 2026Data Analytics (General Assembly)
January 11, 2030 - May 12, 2026Singapore Armed Forces Combat Paramedic Level 2 CPR & AED
January 11, 2030 - May 12, 2026Digital Marketing (General Assembly)
January 11, 2030 - May 12, 2026Data Analytics (General Assembly)
January 11, 2030 - May 12, 2026Combat Paramedic Level 2 CPR & AED
January 11, 2030 - May 12, 2026Digital Marketing (General Assembly)
January 11, 2030 - May 12, 2026Data Analytics (General Assembly)
January 11, 2030 - May 12, 2026Industry Experience
Healthcare, Life Sciences, Software & Internet, Professional Services, Media & Entertainment, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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