Strategic Digital Marketing Leader | B2B & B2C Tech | Driving Growth & Operational Excellence
Hello! I’m Angie Boeddecker-Tan, a seasoned Digital Marketing Leader with over eight years of experience specializing in the dynamic B2B and B2C tech sectors. My career has been defined by a passion for driving measurable growth, optimizing marketing funnels, and building strong digital presences from the ground up.
My Expertise at a Glance:
Growth & Performance Marketing: Proven track record in designing and executing high-impact multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube). Expert in Account-Based Marketing (ABM), lead generation, conversion rate optimization (CRO), and budget management, consistently delivering strong ROI.
Content & SEO Strategy: Skilled in developing engaging content for blogs, newsletters, and social media that establishes thought leadership and attracts high-quality leads. Proficient in technical SEO, content optimization, and building brand authority.
Data & Analytics: A data-driven marketer who leverages tools like Power BI, Looker Studio, GA4, and BigQuery to transform complex data into actionable insights, monitor KPIs, and inform strategic decision-making.
Operational & Administrative Support: Beyond marketing, I bring robust organizational and operational capabilities. My experience includes managing significant marketing budgets, tracking project deliverables, and streamlining back-end processes to ensure efficient business coordination.
AI & Innovation: Eager to integrate and leverage cutting-edge AI tools for content creation, marketing automation, and enhanced efficiency.
Why Freelance Now?
After a decade of impactful full-time roles with leading tech companies, primarily in Germany, I’ve recently embraced the flexibility of freelancing. Having relocated back to Singapore to settle my family, this transition allows me to offer my extensive expertise and hands-on approach on a project-by-project basis. It’s an opportunity for businesses to access senior-level digital marketing and operational leadership without the overhead of a full-time hire, benefiting from my strategic thinking and execution capabilities.
I thrive in “build mode” environments, am a proactive self-starter, and excel at working independently in a remote setup. My passion for personal development and a growth mindset aligns perfectly with mission-driven organizations focused on transformation and improvement.
Let’s Connect!
If you’re a startup or an established business looking for a commercially minded digital marketing leader who can drive growth, optimize operations, and contribute meaningfully to your mission, I’d love to discuss how my skills can support your objectives.
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