Strategic Digital Marketing Leader | B2B & B2C Tech | Driving Growth & Operational Excellence Hello! I'm Angie Boeddecker-Tan, a seasoned Digital Marketing Leader with over eight years of experience specializing in the dynamic B2B and B2C tech sectors. My career has been defined by a passion for driving measurable growth, optimizing marketing funnels, and building strong digital presences from the ground up. My Expertise at a Glance: Growth & Performance Marketing: Proven track record in designing and executing high-impact multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube). Expert in Account-Based Marketing (ABM), lead generation, conversion rate optimization (CRO), and budget management, consistently delivering strong ROI. Content & SEO Strategy: Skilled in developing engaging content for blogs, newsletters, and social media that establishes thought leadership and attracts high-quality leads. Proficient in technical SEO, content optimization, and building brand authority. Data & Analytics: A data-driven marketer who leverages tools like Power BI, Looker Studio, GA4, and BigQuery to transform complex data into actionable insights, monitor KPIs, and inform strategic decision-making. Operational & Administrative Support: Beyond marketing, I bring robust organizational and operational capabilities. My experience includes managing significant marketing budgets, tracking project deliverables, and streamlining back-end processes to ensure efficient business coordination. AI & Innovation: Eager to integrate and leverage cutting-edge AI tools for content creation, marketing automation, and enhanced efficiency. Why Freelance Now? After a decade of impactful full-time roles with leading tech companies, primarily in Germany, I've recently embraced the flexibility of freelancing. Having relocated back to Singapore to settle my family, this transition allows me to offer my extensive expertise and hands-on approach on a project-by-project basis. It's an opportunity for businesses to access senior-level digital marketing and operational leadership without the overhead of a full-time hire, benefiting from my strategic thinking and execution capabilities. I thrive in "build mode" environments, am a proactive self-starter, and excel at working independently in a remote setup. My passion for personal development and a growth mindset aligns perfectly with mission-driven organizations focused on transformation and improvement. Let's Connect! If you're a startup or an established business looking for a commercially minded digital marketing leader who can drive growth, optimize operations, and contribute meaningfully to your mission, I'd love to discuss how my skills can support your objectives.

Angie Boeddecker-Tan

Strategic Digital Marketing Leader | B2B & B2C Tech | Driving Growth & Operational Excellence Hello! I'm Angie Boeddecker-Tan, a seasoned Digital Marketing Leader with over eight years of experience specializing in the dynamic B2B and B2C tech sectors. My career has been defined by a passion for driving measurable growth, optimizing marketing funnels, and building strong digital presences from the ground up. My Expertise at a Glance: Growth & Performance Marketing: Proven track record in designing and executing high-impact multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube). Expert in Account-Based Marketing (ABM), lead generation, conversion rate optimization (CRO), and budget management, consistently delivering strong ROI. Content & SEO Strategy: Skilled in developing engaging content for blogs, newsletters, and social media that establishes thought leadership and attracts high-quality leads. Proficient in technical SEO, content optimization, and building brand authority. Data & Analytics: A data-driven marketer who leverages tools like Power BI, Looker Studio, GA4, and BigQuery to transform complex data into actionable insights, monitor KPIs, and inform strategic decision-making. Operational & Administrative Support: Beyond marketing, I bring robust organizational and operational capabilities. My experience includes managing significant marketing budgets, tracking project deliverables, and streamlining back-end processes to ensure efficient business coordination. AI & Innovation: Eager to integrate and leverage cutting-edge AI tools for content creation, marketing automation, and enhanced efficiency. Why Freelance Now? After a decade of impactful full-time roles with leading tech companies, primarily in Germany, I've recently embraced the flexibility of freelancing. Having relocated back to Singapore to settle my family, this transition allows me to offer my extensive expertise and hands-on approach on a project-by-project basis. It's an opportunity for businesses to access senior-level digital marketing and operational leadership without the overhead of a full-time hire, benefiting from my strategic thinking and execution capabilities. I thrive in "build mode" environments, am a proactive self-starter, and excel at working independently in a remote setup. My passion for personal development and a growth mindset aligns perfectly with mission-driven organizations focused on transformation and improvement. Let's Connect! If you're a startup or an established business looking for a commercially minded digital marketing leader who can drive growth, optimize operations, and contribute meaningfully to your mission, I'd love to discuss how my skills can support your objectives.

Available to hire

Strategic Digital Marketing Leader | B2B & B2C Tech | Driving Growth & Operational Excellence
Hello! I’m Angie Boeddecker-Tan, a seasoned Digital Marketing Leader with over eight years of experience specializing in the dynamic B2B and B2C tech sectors. My career has been defined by a passion for driving measurable growth, optimizing marketing funnels, and building strong digital presences from the ground up.

My Expertise at a Glance:

Growth & Performance Marketing: Proven track record in designing and executing high-impact multi-channel campaigns (Google Ads, Meta, LinkedIn, YouTube). Expert in Account-Based Marketing (ABM), lead generation, conversion rate optimization (CRO), and budget management, consistently delivering strong ROI.

Content & SEO Strategy: Skilled in developing engaging content for blogs, newsletters, and social media that establishes thought leadership and attracts high-quality leads. Proficient in technical SEO, content optimization, and building brand authority.

Data & Analytics: A data-driven marketer who leverages tools like Power BI, Looker Studio, GA4, and BigQuery to transform complex data into actionable insights, monitor KPIs, and inform strategic decision-making.

Operational & Administrative Support: Beyond marketing, I bring robust organizational and operational capabilities. My experience includes managing significant marketing budgets, tracking project deliverables, and streamlining back-end processes to ensure efficient business coordination.

AI & Innovation: Eager to integrate and leverage cutting-edge AI tools for content creation, marketing automation, and enhanced efficiency.

Why Freelance Now?

After a decade of impactful full-time roles with leading tech companies, primarily in Germany, I’ve recently embraced the flexibility of freelancing. Having relocated back to Singapore to settle my family, this transition allows me to offer my extensive expertise and hands-on approach on a project-by-project basis. It’s an opportunity for businesses to access senior-level digital marketing and operational leadership without the overhead of a full-time hire, benefiting from my strategic thinking and execution capabilities.

I thrive in “build mode” environments, am a proactive self-starter, and excel at working independently in a remote setup. My passion for personal development and a growth mindset aligns perfectly with mission-driven organizations focused on transformation and improvement.

Let’s Connect!

If you’re a startup or an established business looking for a commercially minded digital marketing leader who can drive growth, optimize operations, and contribute meaningfully to your mission, I’d love to discuss how my skills can support your objectives.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
German
Intermediate

Work Experience

Marketing Growth and Analyst Manager at TIMOCOM GmbH, Erkrath
June 30, 2025 - July 29, 2025
Spearheaded Account-Based Marketing (ABM) campaigns utilizing ZoomInfo and LinkedIn Sales Navigator, increasing pipeline by 10% while reducing budget by 20%. Collaborated with sales to enhance lead quality and sales acceptance rates through ABM-driven content shifts. Optimized multi-channel paid campaigns across LinkedIn, Meta, and Google Ads, achieving a 90% year-over-year improvement in MQL-to-Contract conversion rate and contributing directly to overall revenue growth. Launched a thought leadership campaign to boost brand awareness and nurture leads, defining ICPs, segmenting audiences, and targeting decision-makers. Collaborated cross-functionally with Sales, Communications, and PR to ensure alignment and track KPIs effectively. Managed a €3.5M marketing budget, achieving 15% year-over-year contract growth with a 20% cost reduction through strategic allocation and continuous optimization. Introduced Customer Lifetime Value (CLV) as a key metric to align marketing efforts with rev
Growth Marketing at Metalshub GmbH, Düsseldorf
March 31, 2022 - July 29, 2025
Executed multi-channel campaigns (paid ads, SEO, email marketing), achieving a 50% increase in Marketing Qualified Leads (MQLs) with positive ROI within six months. Enhanced brand authority and generated high-quality leads by partnering with the London Metals Exchange (LME) to develop and deliver thought leadership content. Led technical SEO initiatives, including meta description overhauls, internal linking, and content strategy, resulting in consistent quarterly growth in organic traffic and improved search rankings. Implemented 1-to-few ABM tactics, effectively targeting enterprise leads through strategic social outreach and collaborations with industry influencers.
Performance Marketing Specialist at Innogy C3, Essen
March 31, 2020 - July 29, 2025
Improved cost efficiency by 30% and accelerated campaign execution by bringing display marketing in-house. Managed and optimized cross-channel campaigns (Google Ads, Facebook, LinkedIn, YouTube) for B2B (e-mobility, solar) and B2C (smart home) markets, implementing dynamic bidding strategies to maximize lead quality. Fostered innovation by collaborating with Google/Facebook on beta partnerships to test new ad formats, staying ahead of industry trends. Optimized budget allocation based on conversion analytics, significantly improving overall marketing ROI.
Regional Manager Display Email Affiliate Marketing (DEA) APAC at Trivago N.V., Dusseldorf
January 31, 2018 - July 29, 2025
Led APAC performance marketing strategy and execution across 13 countries (AU, JP, CN, IN), focusing on market expansion and revenue optimization through scaled publisher partnerships and management of Display, Email, and Affiliate channels. Achieved significant regional ROI growth and served as Yahoo Specialist, piloting new ad products for competitive advantage. Aligned marketing initiatives with global teams to localize campaigns effectively for diverse APAC markets. Conducted quarterly performance forecasting to refine targeting and budgeting, ensuring optimal spend and results.
Country Development Singapore at Trivago N.V., Dusseldorf
March 31, 2014 - July 29, 2025
Optimized Facebook Ads and Google Display Network campaigns, improving engagement and conversion rates. Established strategic partnerships with display agencies and publishers across APAC, significantly enhancing campaign reach and effectiveness. Supported SEO and social media initiatives to boost organic reach and brand presence within the Singapore market.

Education

Master of Science (M.S.) at Bergische Universitaet Wuppertal, Wuppertal, Germany
January 1, 2011 - December 31, 2013
Bachelor of Arts (BA) at National University of Singapore, Singapore
January 1, 2006 - December 31, 2009

Qualifications

Google Data Analytics Professional Certificate (Coursera)
January 1, 2023 - December 31, 2023
ZoomInfo Certificate
January 1, 2023 - December 31, 2023
Attribution Certificate (CXL)
January 1, 2023 - December 31, 2023
Growth Strategy Certification (CXL)
January 1, 2023 - December 31, 2023
Big Query and GA4 Certification (CXL)
January 1, 2023 - December 31, 2023

Industry Experience

Transportation & Logistics, Manufacturing, Energy & Utilities, Software & Internet, Real Estate & Construction