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I’m a strategic marketer and growth operator with 12+ years of experience turning insight into action for digital-first brands. I’ve led performance campaigns, built GTM strategies, scaled operations, and crafted messaging that moves people—and revenue. Whether launching wellness products, optimizing funnels, or aligning teams across product, content, and sales, I bring a balance of systems thinking and creative instinct. Clients know me for being calm under pressure, endlessly curious, and deeply committed to doing great work with heart. I don’t just execute—I connect the dots between data, audience, and strategy to drive results that stick.…I’m a strategic marketer and growth operator with 12+ years of experience turning insight into action for digital-first brands. I’ve led performance campaigns, built GTM strategies, scaled operations, and crafted messaging that moves people—and revenue. Whether launching wellness products, optimizing funnels, or aligning teams across product, content, and sales, I bring a balance of systems thinking and creative instinct. Clients know me for being calm under pressure, endlessly curious, and deeply committed to doing great work with heart. I don’t just execute—I connect the dots between data, audience, and strategy to drive results that stick.

Anita

Marketer, Digital Marketer, Growth Marketer

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I’m a strategic marketer and growth operator with 12+ years of experience turning insight into action for digital-first brands. I’ve led performance campaigns, built GTM strategies, scaled operations, and crafted messaging that moves people—and revenue. Whether launching wellness products, optimizing funnels, or aligning teams across product, content, and sales, I bring a balance of systems thinking and creative instinct. Clients know me for being calm under pressure, endlessly curious, and deeply committed to doing great work with heart. I don’t just execute—I connect the dots between data, audience, and strategy to drive results that stick.…I’m a strategic marketer and growth operator with 12+ years of experience turning insight into action for digital-first brands. I’ve led performance campaigns, built GTM strategies, scaled operations, and crafted messaging that moves people—and revenue. Whether launching wellness products, optimizing funnels, or aligning teams across product, content, and sales, I bring a balance of systems thinking and creative instinct. Clients know me for being calm under pressure, endlessly curious, and deeply committed to doing great work with heart. I don’t just execute—I connect the dots between data, audience, and strategy to drive results that stick.

Available to hire

I’m a strategic marketer and growth operator with 12+ years of experience turning insight into action for digital-first brands. I’ve led performance campaigns, built GTM strategies, scaled operations, and crafted messaging that moves people—and revenue. Whether launching wellness products, optimizing funnels, or aligning teams across product, content, and sales, I bring a balance of systems thinking and creative instinct.

Clients know me for being calm under pressure, endlessly curious, and deeply committed to doing great work with heart. I don’t just execute—I connect the dots between data, audience, and strategy to drive results that stick.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Panjabi, Punjabi

Fluent

Spanish; Castilian

Intermediate

Work Experience

Director of Marketing at Cause Leadership

January 1, 2025 - Present

- Built and managed internal systems for content ops and reporting across a nonprofit SaaS consultancy platform. - Acted as the primary point of contact between leadership and internal contractors for performance tracking and strategic delivery.

Marketing Director at Purity Woods

January 1, 2021 - December 31, 2024

- Directed customer journey optimization and CRM architecture using the Ontraport platform. - Created data dashboards to track customer behaviour and conversion performance; advised leadership on retention strategies. - Collaborated with lifecycle and product teams to streamline marketing-to-support handoffs and surface key insights.

COO at Health Secret

January 1, 2019 - December 31, 2021

- Oversaw multi-functional product launches and digital media initiatives, aligning campaign delivery with customer education and experience standards. - Reported weekly KPIs including customer engagement, acquisition cost, and support trends; recommended optimization actions across departments.