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Hi, I’m Anna Sydow. Over the last ten years I’ve helped fast-growing companies turn complicated products into simple, human conversations that customers love and revenue teams can run with. Whether that’s designing training that sticks, shaping go-to-market strategy, untangling tricky client situations, or writing the kind of clear, strategic documents everyone actually reads — I just love making complex things feel effortless. I spent the past year working hand-in-hand with the Chief Revenue Officer and commercial team at Growth Matters International. Alan Versteeg (CRO) summed it up best: I bring “a distinctive combination of customer alignment, creative thinking, strategic rigour, and operational discipline” and have an “intuitive grasp of what customers are truly asking for”. I’m at my happiest when I’m embedded in a team, spotting the patterns others miss, building trust fast, and leaving everyone sharper and more confident than when I arrived. If you’ve got a knotty project that needs clarity, momentum, and a lot of heart — let’s talk.…Hi, I’m Anna Sydow. Over the last ten years I’ve helped fast-growing companies turn complicated products into simple, human conversations that customers love and revenue teams can run with. Whether that’s designing training that sticks, shaping go-to-market strategy, untangling tricky client situations, or writing the kind of clear, strategic documents everyone actually reads — I just love making complex things feel effortless. I spent the past year working hand-in-hand with the Chief Revenue Officer and commercial team at Growth Matters International. Alan Versteeg (CRO) summed it up best: I bring “a distinctive combination of customer alignment, creative thinking, strategic rigour, and operational discipline” and have an “intuitive grasp of what customers are truly asking for”. I’m at my happiest when I’m embedded in a team, spotting the patterns others miss, building trust fast, and leaving everyone sharper and more confident than when I arrived. If you’ve got a knotty project that needs clarity, momentum, and a lot of heart — let’s talk.

Anna Sydow

Instructional Designer, Project Manager, Developer

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Hi, I’m Anna Sydow. Over the last ten years I’ve helped fast-growing companies turn complicated products into simple, human conversations that customers love and revenue teams can run with. Whether that’s designing training that sticks, shaping go-to-market strategy, untangling tricky client situations, or writing the kind of clear, strategic documents everyone actually reads — I just love making complex things feel effortless. I spent the past year working hand-in-hand with the Chief Revenue Officer and commercial team at Growth Matters International. Alan Versteeg (CRO) summed it up best: I bring “a distinctive combination of customer alignment, creative thinking, strategic rigour, and operational discipline” and have an “intuitive grasp of what customers are truly asking for”. I’m at my happiest when I’m embedded in a team, spotting the patterns others miss, building trust fast, and leaving everyone sharper and more confident than when I arrived. If you’ve got a knotty project that needs clarity, momentum, and a lot of heart — let’s talk.…Hi, I’m Anna Sydow. Over the last ten years I’ve helped fast-growing companies turn complicated products into simple, human conversations that customers love and revenue teams can run with. Whether that’s designing training that sticks, shaping go-to-market strategy, untangling tricky client situations, or writing the kind of clear, strategic documents everyone actually reads — I just love making complex things feel effortless. I spent the past year working hand-in-hand with the Chief Revenue Officer and commercial team at Growth Matters International. Alan Versteeg (CRO) summed it up best: I bring “a distinctive combination of customer alignment, creative thinking, strategic rigour, and operational discipline” and have an “intuitive grasp of what customers are truly asking for”. I’m at my happiest when I’m embedded in a team, spotting the patterns others miss, building trust fast, and leaving everyone sharper and more confident than when I arrived. If you’ve got a knotty project that needs clarity, momentum, and a lot of heart — let’s talk.

Available to hire

Pretoria, South Africa

Hi, I’m Anna Sydow.

Over the last ten years I’ve helped fast-growing companies turn complicated products into simple, human conversations that customers love and revenue teams can run with. Whether that’s designing training that sticks, shaping go-to-market strategy, untangling tricky client situations, or writing the kind of clear, strategic documents everyone actually reads — I just love making complex things feel effortless.

I spent the past year working hand-in-hand with the Chief Revenue Officer and commercial team at Growth Matters International. Alan Versteeg (CRO) summed it up best: I bring “a distinctive combination of customer alignment, creative thinking, strategic rigour, and operational discipline” and have an “intuitive grasp of what customers are truly asking for”.

I’m at my happiest when I’m embedded in a team, spotting the patterns others miss, building trust fast, and leaving everyone sharper and more confident than when I arrived.

If you’ve got a knotty project that needs clarity, momentum, and a lot of heart — let’s talk.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Consultant at MoonBerry Ceed Learning

January 1, 2020 - January 1, 2024

Finding and managing clients. Designing and developing e-learning. Delivering training.

Learning Experience Designer at MoonBerry Ceed Learning

January 1, 2024 - Present

Creating learning experiences, instructional design and multimedia content for e-learning.

Freelance Consultant at Self-employed

January 1, 2020 - January 1, 2024

Found and managed clients; designed and developed e-learning; delivered training; Learning Experience Designer; Learning analytics; Blended learning solution design; Training (one-on-one, group training); Rapid-learning development tools (Articulate Storyline, Rise, Vyond); Implemented and supported learning platforms; Creative strategy and direction; Multimedia design; Adobe CC project management.

Learning Experience Designer at MoonBerry Seed Learning

January 1, 2024 - Present

Leading design and delivery of learning experiences and training programs; developing e-learning content; applying blended learning strategies; leveraging rapid development tools; collaborating with clients to define learning requirements.

Freelance Consultant at MoonBerry Ceed Learning

January 1, 2024 - Present

Finds and manages clients, designs and develops e-learning solutions, and delivers training. Specializes in learning experience design, blended learning, and rapid development using tools such as Articulate Storyline, Rise, and Vyond to enable effective learning experiences.

Instructional Designer / Trainer at MoonBerry Ceed Learning

January 1, 2024 - Present

Finding and managing clients. Designing and developing e-learning. Delivering training. Learning experience designer with blended learning solution design and development. Digital instructional design and development, digital teaching and learning support. Rapid e-learning development tools (Articulate Storyline, Rise, Vyond). Implementation and support for learning platforms. Creative strategy and direction. Multimedia design. Adobe CC project management.