Hi, I’m Annabel Fishwick. I’m a growth and operations leader with a track record of scaling SaaS programs and building high-performing, data-driven teams. I currently serve as Director, Business Operations at GROW Discover, where I connect leading brands with pre-tail partners, optimize processes, and drive revenue growth. I’ve progressed from Community Director to my current role, leading cross-functional initiatives, and I’m passionate about turning feedback into new offerings that elevate the customer and member experience. Outside of work, I enjoy shaping how brands engage communities, designing systems that deliver measurable outcomes, and mentoring teams to reach their full potential. I thrive in fast-paced startup environments and love turning complex challenges into clear, achievable roadmaps.

Annabel Fishwick

PRO

Hi, I’m Annabel Fishwick. I’m a growth and operations leader with a track record of scaling SaaS programs and building high-performing, data-driven teams. I currently serve as Director, Business Operations at GROW Discover, where I connect leading brands with pre-tail partners, optimize processes, and drive revenue growth. I’ve progressed from Community Director to my current role, leading cross-functional initiatives, and I’m passionate about turning feedback into new offerings that elevate the customer and member experience. Outside of work, I enjoy shaping how brands engage communities, designing systems that deliver measurable outcomes, and mentoring teams to reach their full potential. I thrive in fast-paced startup environments and love turning complex challenges into clear, achievable roadmaps.

Available to hire

Hi, I’m Annabel Fishwick. I’m a growth and operations leader with a track record of scaling SaaS programs and building high-performing, data-driven teams. I currently serve as Director, Business Operations at GROW Discover, where I connect leading brands with pre-tail partners, optimize processes, and drive revenue growth. I’ve progressed from Community Director to my current role, leading cross-functional initiatives, and I’m passionate about turning feedback into new offerings that elevate the customer and member experience.

Outside of work, I enjoy shaping how brands engage communities, designing systems that deliver measurable outcomes, and mentoring teams to reach their full potential. I thrive in fast-paced startup environments and love turning complex challenges into clear, achievable roadmaps.

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Language

English
Fluent

Work Experience

Director, Business Operations at GROW
November 1, 2021 - Present
Oversee the strategic and operational backbone of GROW's fast-paced matchmaking program, connecting brands with best-in-class technology vendors. Lead end-to-end matchmaking operations, onboarding brands, vendor outreach, and meeting coordination across hundreds of participants. Own CRM processes, implement automations, manage pipelines, and maintain data accuracy to scale operations. Conduct brand discovery to uncover tech pain points and priorities to ensure meaningful vendor matches. Coordinate virtual and in-person meeting logistics, collect feedback, and perform post-meeting reviews. Produce reporting and actionable insights to drive improvements based on data trends and market needs for internal teams and sponsors.
Project Manager at E.ON Energy Markets
January 1, 2020 - October 1, 2021
In the Change department, identified operational inefficiencies across multiple business units and designed and implemented strategies to drive measurable business outcomes. Collected and analyzed feedback from internal teams and external customers to identify trends in performance and satisfaction. Led cross-functional initiatives to improve processes and cultural adoption, delivering change programs on time and within budget while communicating ROI and outcomes to leadership.
Team Manager at E.ON Energy Markets
March 1, 2016 - January 1, 2020
Led a high-performing team of up to 21 in a fast-paced, target-driven Home Moves sales environment. Managed daily operations and performance to meet sales and service targets; conducted regular call listening sessions to monitor quality and coaching opportunities; handled sickness management, performance reviews, and training plans to boost engagement and accountability. Collaborated with senior leaders to align team output with wider business objectives and designed morale-boosting initiatives to sustain motivation.
Lead Advisor at E.ON Energy Markets
February 1, 2015 - March 1, 2016
Operated between team management and frontline sales to drive performance improvement. Analyzed sales activity, identified training needs through call listening, and delivered coaching to boost conversion rates and customer satisfaction. Designed and implemented nationwide training programs for advisors and played a key role in driving morale, motivation, and consistent target achievement across teams.
Customer Sales Representative at E.ON Energy Markets
March 1, 2014 - February 1, 2015
Handled inbound and outbound calls for customers moving home, managed account transfers, and identified sales opportunities. Achieved performance targets through strong product knowledge, objection handling, and exceptional customer service in a fast-paced environment. Delivered high conversion rates and ensured seamless customer transitions between properties, earning recognition for professionalism and customer satisfaction.
Director, Business Operations at GROW
March 1, 2024 - Present
Remote process optimization, revenue and growth management, stakeholder management, data & performance tracking, and customer & member experience initiatives.
Community Director at GROW
November 1, 2021 - March 1, 2024
Community engagement & growth, member experience & retention, oversight of events and program delivery, brand and stakeholder relationships, and content/communication strategy; onboarding & membership management; partnerships & sponsorship activation.
Change Management Lead at E.ON Energy Solutions
November 1, 2019 - October 1, 2021
Lead change management & implementation, improve sales performance, manage stakeholder and senior leadership reporting, KPI tracking & analytics, process improvement & operational optimization, cross-functional collaboration, and customer/employee insight integration.
Team Manager at E.ON Energy Solutions
June 1, 2017 - November 1, 2019
Sales team leadership, KPI management, coaching & performance development, call listening & quality assurance, training & onboarding, and people management & motivation.
Director, Business Operations at GROW Discover (GROW)
March 1, 2024 - Present
Remote process optimization; Revenue & growth management; Stakeholder management; Data & performance tracking; Customer & member experience

Education

A Level English Language at Runshaw College - Leyland
September 1, 2009 - August 31, 2011
A Level English Literature at Runshaw College - Leyland, Lancashire
September 1, 2009 - August 31, 2011
A Level Sociology at Runshaw College - Leyland, Lancashire
September 1, 2009 - August 31, 2011
A Level Law at Runshaw College - Leyland, Lancashire
September 1, 2009 - August 31, 2011
Criminology & Psychology at Leeds Metropolitan University
January 1, 2011 - January 1, 2014
A-levels (English Literature & Language; Law; Sociology) at Runshaw College
January 1, 2009 - January 1, 2011
BSc Criminology & Psychology at Leeds Metropolitan University
January 1, 2011 - January 1, 2014
A-Levels at Runshaw College
January 1, 2009 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Energy & Utilities, Professional Services, Retail, Software & Internet