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I’m a results-focused marketing professional with 3+ years of hands-on experience running end-to-end campaigns across CRM, email lifecycle, performance marketing, and content—serving B2B and B2C clients in Ireland, India, and the US. I’ve worked both agency-side and in-house, supporting multiple active client campaigns at once and optimizing for measurable outcomes like engagement, lead generation, and revenue growth. Most recently, I’ve been managing content operations and improving paid performance through Meta ads, while also introducing new content formats to lift engagement for retail clients. Earlier, I led TikTok Shop and eCommerce growth through structured A/B testing and email automation (Welcome, Abandoned Cart, and Post-Purchase flows), and before that I built SEO strategies and CRO improvements that reduced CPL and increased conversion rates. I hold an MSc in Digital Marketing Strategy from Trinity College Dublin (2025) and I enjoy turning data and messaging into practical plans that move metrics.…I’m a results-focused marketing professional with 3+ years of hands-on experience running end-to-end campaigns across CRM, email lifecycle, performance marketing, and content—serving B2B and B2C clients in Ireland, India, and the US. I’ve worked both agency-side and in-house, supporting multiple active client campaigns at once and optimizing for measurable outcomes like engagement, lead generation, and revenue growth. Most recently, I’ve been managing content operations and improving paid performance through Meta ads, while also introducing new content formats to lift engagement for retail clients. Earlier, I led TikTok Shop and eCommerce growth through structured A/B testing and email automation (Welcome, Abandoned Cart, and Post-Purchase flows), and before that I built SEO strategies and CRO improvements that reduced CPL and increased conversion rates. I hold an MSc in Digital Marketing Strategy from Trinity College Dublin (2025) and I enjoy turning data and messaging into practical plans that move metrics.

Anudhir Maheshwari

Digital Marketer, Marketing Analyst, Performance Marketer, +3

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I’m a results-focused marketing professional with 3+ years of hands-on experience running end-to-end campaigns across CRM, email lifecycle, performance marketing, and content—serving B2B and B2C clients in Ireland, India, and the US. I’ve worked both agency-side and in-house, supporting multiple active client campaigns at once and optimizing for measurable outcomes like engagement, lead generation, and revenue growth. Most recently, I’ve been managing content operations and improving paid performance through Meta ads, while also introducing new content formats to lift engagement for retail clients. Earlier, I led TikTok Shop and eCommerce growth through structured A/B testing and email automation (Welcome, Abandoned Cart, and Post-Purchase flows), and before that I built SEO strategies and CRO improvements that reduced CPL and increased conversion rates. I hold an MSc in Digital Marketing Strategy from Trinity College Dublin (2025) and I enjoy turning data and messaging into practical plans that move metrics.…I’m a results-focused marketing professional with 3+ years of hands-on experience running end-to-end campaigns across CRM, email lifecycle, performance marketing, and content—serving B2B and B2C clients in Ireland, India, and the US. I’ve worked both agency-side and in-house, supporting multiple active client campaigns at once and optimizing for measurable outcomes like engagement, lead generation, and revenue growth. Most recently, I’ve been managing content operations and improving paid performance through Meta ads, while also introducing new content formats to lift engagement for retail clients. Earlier, I led TikTok Shop and eCommerce growth through structured A/B testing and email automation (Welcome, Abandoned Cart, and Post-Purchase flows), and before that I built SEO strategies and CRO improvements that reduced CPL and increased conversion rates. I hold an MSc in Digital Marketing Strategy from Trinity College Dublin (2025) and I enjoy turning data and messaging into practical plans that move metrics.

Available to hire

I’m a results-focused marketing professional with 3+ years of hands-on experience running end-to-end campaigns across CRM, email lifecycle, performance marketing, and content—serving B2B and B2C clients in Ireland, India, and the US. I’ve worked both agency-side and in-house, supporting multiple active client campaigns at once and optimizing for measurable outcomes like engagement, lead generation, and revenue growth.

Most recently, I’ve been managing content operations and improving paid performance through Meta ads, while also introducing new content formats to lift engagement for retail clients. Earlier, I led TikTok Shop and eCommerce growth through structured A/B testing and email automation (Welcome, Abandoned Cart, and Post-Purchase flows), and before that I built SEO strategies and CRO improvements that reduced CPL and increased conversion rates. I hold an MSc in Digital Marketing Strategy from Trinity College Dublin (2025) and I enjoy turning data and messaging into practical plans that move metrics.

Skills

Experience Level

Expert

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Language

English

Fluent

Hindi

Fluent

Work Experience

Freelance Content Operations Manager at CFC Marketing

June 1, 2026 - Present

Planned and ran monthly content calendars for three client brands, coordinating content, timelines, and approvals across internal teams and external creators. Wrote and edited copy across all three accounts and led light creative production rather than managing everything in-house. Supported organic performance and built/optimized Meta ad campaigns for two accounts, including audience targeting, creative selection, budget pacing, and testing. Achieved lead generation goals in the fitness niche and improved local awareness performance for another account. Introduced a new content format for a retail client (Cosgraves Butcher), lifting engagement above prior baselines.

Ecommerce Marketing Specialist at Smart Traders Ltd

February 1, 2026 - April 1, 2026

Managed a TikTok Shop ads budget (EUR 2,500–3,000 monthly) and optimized promotions and daily performance using Shopify. Ran structured A/B tests on campaign architecture, showing bundled SKU ad sets outperformed single-product ads and increased ROAS from 1.6x to 2.5x within two weeks, lifting gross revenue by 32%. Built the Klaviyo email program to drive repeat purchases using Welcome, Abandoned Cart, and Post-Purchase flows, with segmentation by purchase history so repeat buyers and first-timers received different messaging.

B2B Demand Generation & ABM Strategy Consultant (Project) at Business Needs Inc.

May 1, 2025 - July 1, 2025

Built a 12-month B2B demand generation roadmap from a baseline of ~19 visits per month and DA9, targeting 1,000+ monthly visits and DA30+. Designed ABM-led LinkedIn campaigns targeted at CFO, HR, and Ops personas, using account targeting and industry-specific landing pages, with LinkedIn and Google Ads funnel tracking on CPL and SQL KPIs. Specified a HubSpot CRM rollout with automated nurture workflows to align marketing and sales, and a five-cluster SEO blueprint covering 50+ high-intent keywords.

Intern - TikTok Shop at TikTok

April 1, 2025 - September 1, 2025

Designed and ran a CRM lifecycle calendar inside TikTok’s internal CRM system for a portfolio of 150+ SMB sellers, segmenting by onboarding stage to match communications to each account’s status. Converted sellers from the organic shop pipeline into inactive paid advertisers across budgets of EUR 700–2,000/month by running campaign setup, audience targeting, and performance health checks. Co-hosted training webinars for 50+ attendees covering content, speaker coordination, and follow-up, improving product registrations and campaign adoption. Built and qualified an outreach pipeline of 400+ SMBs and activated 150 sellers against a goal of 90 during Ireland’s market launch.

Account Management Intern at TikTok Shop

April 1, 2025 - September 1, 2025

Onboarded and activated 150+ SMBs across various categories, enhancing Ireland's early-stage marketplace growth. Planned and executed seller-facing content initiatives, structured CRM engagement calendars, and collaborated closely with creative and ads teams.

Digital Growth Strategy Consultant (Project) at The Blue Door

February 1, 2025 - April 1, 2025

Managed a live combined EUR 2,000 Google Ads and Meta budget plan to achieve a 6% search CTR close to double the industry average, with stage targeting for 3x ROAS on high-margin lines. Identified Pinterest and TikTok as untapped channels and built a 24-post launch plan. Coordinated Shopify UX revamp impact with the founder.

Digital Marketing Executive at Content Ninja

January 1, 2024 - August 1, 2024

Delivered full-funnel digital marketing execution for multiple clients across diverse sectors. Supervised SEO, paid media efforts, and designed visual assets, achieving significant organic growth.

Account Management Associate at AdPushup

June 1, 2023 - November 1, 2023

Managed three tier-1 publisher accounts, each generating USD 40,000–75,000 monthly revenue, running structured QBRs and optimization reviews with 100% retention. Collaborated across product, sales, and support to align platform capabilities with client goals and identified upsell opportunities that increased revenue per account.

Account Management Associate at Ad Push-Up

June 1, 2023 - November 1, 2023

Managed monetization strategies for publisher clients, improving revenue through client engagement and performance analysis. Conducted A/B tests and provided recommendations based on data insights.

Digital Marketing Analyst at CreativeBrains

February 1, 2022 - March 1, 2023

Grew CBD fx’s organic visitors by 50k in six months through keyword expansion, on-page improvements, and topical authority building. Ran link-building campaigns via email outreach, acquiring 1,000+ quality backlinks, and led a delivery team of four. Owned SEO and content responsibilities for multiple SME clients, publishing in WordPress and reporting performance in Google Data Studio.

Digital Marketing Analyst at Creative Brains for Design and Marketing

February 1, 2022 - March 1, 2023

Executed SEO strategies and led link-building campaigns to boost client visibility. Transitioned to social media content creation, utilizing AI tools for effective outreach.