Available to hire
I’m Aria Mehta, a concept-driven Art Director and Visual Storyteller with 3+ years of experience crafting immersive narratives for global platforms including Netflix, Amazon Prime Video, and Lakmé. I bridge abstract brand strategy with high-fidelity execution across film, digital, and print.
I lead end-to-end on-set visual campaigns, collaborating with cross-functional teams to ensure a cohesive, brand-forward aesthetic. I mentor junior designers, manage creative on tight timelines, and pivot solutions in real time to preserve the Big Idea while delivering production-ready assets for maximum audience engagement across platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Set Designer at Match Stix
May 1, 2021 - October 1, 2021Designed visual environments for productions distributed on Netflix and Zee5, developing layouts and visual elements that supported narrative storytelling. Created graphic props and visuals to enhance scene authenticity for on-set use.
Assistant Art Director at Match Stix
June 1, 2022 - January 1, 2023Designed visual environments for Netflix and Zee5 productions, developing layouts and visual elements that supported storytelling; created mood boards, set dressings, and production visuals to maintain continuity across shoot days. Identified visual inconsistencies during pre-shoot walkthroughs and reworked spatial compositions overnight to improve camera framing and scene continuity. Directed and mentored interns during production schedules while coordinating with cinematography, costume, and production teams.
Assistant Art Director at Match Stix
February 1, 2023 - May 1, 2023Contributed to the visual development of sets for Jubilee and other Amazon Prime Video projects, assisting with layouts, props sourcing, and graphic design to ensure narrative realism and on-set authenticity.
Art Director (Editorial & Campaign) at Freelance
January 1, 2025 - PresentLead the visual conceptualization of editorial and social-first campaigns, ensuring brand identity is woven into every frame. Direct on-set visual execution, managing photographers and stylists to maintain creative integrity under tight deadlines. Translate high-level brand goals into production-ready assets for maximum audience engagement across digital platforms.
Assistant Art Director at Matchstix
June 1, 2022 - January 1, 2023Designed visual environments for Netflix and Zee5 productions, focusing on narrative continuity and scene authenticity. Presented conceptual mood boards to Directors and stakeholders, influencing key creative decisions for global streaming content. Coordinated across cinematography and costume teams to ensure a unified visual aesthetic; mentored junior designers and oversaw prop development and graphic assets.
Assistant Art Director at Freelance
January 1, 2023 - May 1, 2023Directed on-set visual execution and supported art department teams to deliver cohesive editorial and campaign visuals for global clients. Managed production timelines and asset creation.
Education
Bachelor of Interior and Furniture Design at United World Institute of Design
June 1, 2018 - June 1, 2022Master in Collaborative Theatre and Production Design at Guildhall School of Music and Drama
September 1, 2023 - September 1, 2024Bachelor - Interior and Furniture Design at United World Institute of Design
June 1, 2018 - June 1, 2022Master - Collaborative Theatre and Production Design at Guild Hall School of Music and Drama
September 1, 2023 - September 1, 2024Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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