Supported social media campaigns and content creation for a clothing brand, managing posts across multiple platforms, monitoring engagement, and analyzing demographics to refine content strategies. Coordinated with designers for studio photo shoots, produced high-quality visuals, and ensured aligned messaging with brand identity across campaigns.

Social Media Executive at Legal Advice Centre (UEL)

December 1, 2023 - June 1, 2024

Supported social media campaigns and content creation for Anytime Care, leading social media strategy, managing ad campaigns, and growing the audience. Strengthened brand identity through visuals and branding updates; captured authentic client content, promoted company values, and collaborated with designers and management to improve website usability, support campaigns, and translate insights into actionable strategies. Delivered measurable results in engagement and lead generation.

Social Media Executive at Anytime Care

December 1, 2023 - June 20, 2024

Led social media strategy for Anytime Care, creating engaging content, managing ad campaigns, and growing the audience. Strengthened brand identity through visuals and updates, optimized campaigns using analytics, and delivered measurable engagement and lead generation. Produced content featured at an award ceremony, enhancing brand recognition and credibility. Improved website usability and workflow processes, contributing to a smoother client experience.

Social Media Manager / Content Creator at Art In The Docks

September 1, 2021 - December 31, 2022

Scheduled and managed social media posts across multiple platforms; monitored metrics to assess campaign performance; analyzed audience demographics to refine content strategies; acted as a liaison between departments to maintain cohesive messaging and branding across campaigns. Organized and executed studio photoshoots for designers, producing high-quality visuals for campaigns and social media content. Improved post visibility and engagement through targeted optimizations and contributed to broader marketing goals.

Social Media Manager / Content Creator at Anytime Care

December 1, 2020 - Present

Lead social media strategist, creating engaging content, managing ad campaigns, and growing the audience. Strengthened brand identity through visuals and branding updates, produced compelling content, and collaborated with designers to deliver high-quality visuals for campaigns and social media. Organized and executed studio photo shoots for designers, producing visuals that supported campaigns and product sales. Drove post visibility and engagement, contributing to audience growth and sales.