Hi, I am Silvia, a web designer based in Sydney, Australia. I am passionate about building websites that convert and that talk about your brand the way you envisage! Building a website is also about your customers, and I help you look at the big picture so you can really reach your ideal client.

Hi, I am Silvia, a web designer based in Sydney, Australia. I am passionate about building websites that convert and that talk about your brand the way you envisage! Building a website is also about your customers, and I help you look at the big picture so you can really reach your ideal client.

Available to hire

Hi, I am Silvia, a web designer based in Sydney, Australia. I am passionate about building websites that convert and that talk about your brand the way you envisage! Building a website is also about your customers, and I help you look at the big picture so you can really reach your ideal client.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Italian
Fluent
Spanish; Castilian
Beginner

Work Experience

Web designer - Freelancer at Armonia Digital
January 1, 2019 - Present
Web Designer at Nove
November 1, 2023 - Present
Website design work for clients on their preferred platforms as a white-label service for Douglas Marketing. Responsibilities include building on client platforms, liaising with clients to capture requirements, addressing ad-hoc coding requests, and delivering SEO-friendly, mobile-optimised websites. Created a best-practices document to ensure smooth client handovers. Platforms used include Squarespace, Shopify & WordPress (Breakdance).
Web Designer Assistant at Douglas Marketing
November 1, 2022 - June 30, 2023
Apprenticeship completed through Acadium. Built Cannery Brewing website on Shopify, collaborated with mentor and client, researched solutions, implemented coding amendments, and provided ongoing client support and issue resolution.
Social Media Management Assistant at Cacau Nic (Freefly Marketing Agency)
July 1, 2021 - October 31, 2021
Managed client social media accounts, including calendar creation, planning, scheduling, and copy development. Proposed creative ideas (e.g., Instagram grid puzzles) and contributed templates for reuse.
Digital Marketing Assistant at The Jewel Marketing Company
February 1, 2021 - April 30, 2021
Reviewed clients’ social media presence, created posts with Canva, prepared an event management marketing presentation, and coordinated team work using Asana.
Social Media Assistant at Beach Chair Marketing
October 1, 2020 - January 31, 2021
Created social media posts (LinkedIn, Instagram, Facebook) using Canva with pre-approved templates and communicated progress via ClickUp with the team.
Pinterest Assistant at Where can I live
June 1, 2020 - September 30, 2020
Managed Pinterest accounts, scheduled posts through Tailwind, created Canva posts, and wrote copy. Achieved a 40% increase in website traffic within two weeks.
AVP Middle Office at Deutsche Bank - Sydney
March 1, 2007 - Present
Led the derivatives documentation team, trained offshore teams (Manila and India), and managed outsourcing transitions. Oversaw team performance and provided coaching; later moved to a Middle Office role handling ad-hoc credit trades.
Equity Officer at HSBC – Sydney
January 1, 2007 - March 31, 2007
Temporary role in the back office handling settlement of equities transactions.
Fixed Income Settlement Officer at Royal Bank of Canada – London
March 1, 2004 - August 31, 2006
Settlement of fixed income trades across US/Canada and Euroclear; communication with peers, traders, and clients to resolve issues within deadlines.
Fixed Income Settlement Officer at Barclays Capital – London
November 1, 2002 - March 31, 2004
Settlement of fixed income trades in Euroclear; daily coordination with teammates, traders and clients to ensure accurate matching.
Back Office Clerk at Intesa BCI – London
June 1, 2000 - August 31, 2002
Accountancy responsibilities (P&L, rates updates, reporting) and later Fixed Income settlement tasks; opportunities to train in Futures and IRS products.

Education

Digital Marketing Diploma at The Left bank
January 9, 2018 - January 1, 2019
Accountancy Diploma with specialisation in IT at Martino Bassi
September 16, 1994 - July 21, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Software & Internet, Education
    paper Squarespace Website for Fox & Fox

    Fox & Fox had a website that was managed by a third party provider. They wanted to change their website, simplify it to make it easier to navigate while giving it a sleek look.

    They also wanted to be able to make small changes themselves.
    Things I did:
    -We delivered an SEO friendly and responsive website
    -The custom-made website was designed and agreed upon with the client. We implemented frequent check-ins to ensure that they were happy with the design, and their feedback was crucial to deliver a website they loved!
    -We advised the client on best practice and provided them with a “Cheat Sheet” to help them set up future listings whilst keeping the format and look consistent
    -We researched suitable plug-ins and advised the client on the most suitable ones.

    paper Shopify Website for Cannery Brewing

    The Cannery Brewing was looking to update its website and consolidate it with its shop. This is another one of the exciting projects that I completed with Douglas Marketing.

    Things I did:

    • We designed a responsive website that would be easy to navigate and to shop from
    • We created a custom website for the client and continuously communicated with them to ensure that they were happy with the design
    • We set up the shop and a Google form to collect orders for their keg to go
    • We designed a user-friendly event list that would be easy for the client to update themselves
    • We worked through some changes that required coding and just never really stopped researching for the perfect solution the client would be happy with!

    Learn more about this project here: https://www.twine.net/signin

    paper Squarespace Website for Di Bari Images, Instagram Management and Marketing Strategy

    Di Bari Images is a professional photography business based in Manchester, UK. Marco, the owner, had a clear vision about his brand, and just needed his vision to come to life in his website. He alse needed help with his social as well as his overall strategy!
    Things I did:

    • I designed and developed a website in Squarespace for Di Bari Images that would be responsive, easy to navigate and reflective of the brand
    • I set up the portfolio, optimised the images and ensured that the website speed wouldn’t be compromised by the number of images
    • I implemented several CSS changes to achieve the look that the client wanted
    • I connected the site to Google console and indexed the site, and regularly review stats in Google Analytics to understand the client’s behaviour.

    Learn more about this project here :https://www.twine.net/signin

    paper Squarespace Website for Tiare Funerals

    Tiare Funerals & Deathcare is a business based in Australia that offers holistic funeral services. They had branding already done for them and needed a website that would list all their services and communicate their values to their potential clients.

    Things I did:

    • I had a consultation to understand the business and its mission
    • I liaised with the business in relation to the content needed for all services, ensuring that not only the website had all the information that it needed, but also the content was SEO and marketing-friendly!
    • Even though there were additional pages and services that needed to be added later on in the project, having continuous communication helped us ensure that all the pieces of the puzzle fit nicely in the end!
    • The website is now up and running, although there may be a few more things popping up in the future that we have set up in the background and are ready to be launched, when the business is!

    Learn more about this project here: https://www.twine.net/signin

    paper Shopify Website for Scarlet Begonia Retro

    Scarlet Begonia Retro is an Australian-based small business that is all about luxurious vintage materials. Scarlet, the owner, has an established company, and she mainly sells at the market, but she really wanted to establish a web presence that would enable her to sell online as well. We worked together to transform her website into a story about her brand!

    Things I did:

    • I had a thorough consultation with Scarlet to understand what her unique value proposition was, to understand the brand and how we could make it shine!
    • I re-designed the website and ensured it was SEO friendly and responsive
    • I reorganised how the items were displayed, both in the main pages and in the single product page, to incorporate all the necessary details and also give customers the ability to customers to leave comments
    • I helped Scarlet with standardising product descriptions and ensured each product was set up correctly from an SEO perspective
    • I ensured that customers reviewed and that social media links were working

    Learn more about this project here: https://www.twine.net/signin

    paper Squarespace Website for Tailored Electric

    This project for Tailored Electric was to develop and design a brand new website for this brand new business!
    Things I did:

    • I designed the website using custom layouts and CSS
    • I wrote the copy and liaised with the client to ensure that everything was in line with their requirements and that it was correct!
    • I ensured that the website was SEO friendly
    • I ensured that the website was indexed by Google and Bing
    • I provided the client with tutorial videos during the hand-off

    Check more about this project here : https://www.twine.net/signin