I’m a Graphic Designer from Indonesia.
Senior Brand & Marketing Designer with 5+ years of experience helping businesses and personal brands turn ideas into clear, high-impact visual communication. I specialize in translating business goals into strategic design systems, campaign visuals, and marketing assets that not only look good—but drive results.
With a background working on national campaigns and cross-functional teams, I bring a structured yet flexible approach to every project—whether it’s building a brand identity from scratch, elevating an existing brand, or supporting ongoing marketing efforts. I’m used to working fast, thinking strategically, and delivering consistent, on-brand visuals across multiple platforms.
As a freelancer, I partner with businesses, startups, and individuals to help them communicate more clearly, stand out in competitive markets, and grow their projects with purposeful design. My focus is simple: create visuals that align with your vision, connect with your audience, and support your business goals.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
- Celebrate the GarudaMiles anniversary with a premium, brand-aligned visual
- Communicate multiple loyalty benefits clearly within a single campaign layout
- Support member engagement across Garuda Indonesia and partner offerings
- Executed the campaign’s main visual and supporting marketing assets
- Structured information hierarchy to present multiple offers clearly and efficiently
- Ensured visual consistency with Garuda Indonesia and GarudaMiles brand standards
- Balanced celebratory tone with informational clarity
- Applied structured layout logic to manage high content density
- Maintained a premium, trustworthy brand look suitable for loyalty communications
GarudaMiles 26
Anniversary Campaign
Client: Garuda Indonesia
Role: Senior Brand & Marketing Designer
Scope: Campaign Key Visual | Digital Marketing Assets | Promotional Visual System
Industry: Airline / Travel
Project Overview
This campaign marked the 26th anniversary of GarudaMiles, Garuda Indonesia’s loyalty program, celebrating member milestones while promoting exclusive benefits and partner offers across digital channels.
Objective
My Role & Contribution
Design Approach
Outcome
The campaign visuals were deployed across Garuda Indonesia’s digital communication channels, supporting GarudaMiles anniversary promotions and reinforcing member engagement through clear, brand-consistent messaging.
- Communicate service convenience clearly within a single visual
- Maintain Garuda Indonesia’s premium brand tone
- Support digital adoption of the FlyGaruda application
- Designed a clean, service-focused marketing visual
- Balanced promotional messaging with brand consistency
- Structured visual hierarchy for fast comprehension across digital channels
- Emphasized clarity and readability for service information
- Highlighted key routes and class eligibility without visual clutter
- Maintained a premium, approachable look aligned with airline brand standards
Client: Garuda Indonesia
Role: Senior Brand & Marketing Designer
Scope: Campaign Key Visual | Digital Marketing Assets | Promotional Visual System
Industry: Airline / Travel
Project Overview
This project supported Garuda Indonesia’s pre-flight service feature, encouraging passengers to pre-order meals through the FlyGaruda app prior to departure.
Objective
My Role & Contribution
Design Approach
Outcome
The visual was used as part of Garuda Indonesia’s digital communication to promote pre-flight meal ordering, supporting service awareness and customer experience initiatives.
- Create a bold and premium campaign key visual aligned with Garuda Indonesia’s brand identity.
- Communicate promotional value clearly within a limited campaign period.
- Develop scalable visuals adaptable for multiple digital marketing touchpoints.
- Developed the main campaign key visual as the central creative anchor.
- Designed a modular layout system for flexible adaptation across formats.
- Ensured brand consistency while balancing promotional clarity.
- Collaborated with marketing and internal creative teams to align visuals with campaign messaging and rollout timelines.
- Brand-led storytelling: Maintained Garuda Indonesia’s premium and trustworthy brand perception while delivering strong promotional messaging.
- Clear visual hierarchy: Prioritized headline, discount value, and call-to-action for fast audience comprehension.
- Scalable system: Designed visual elements to be easily adapted across digital banners, EDMs, and partner placements.
- Campaign key visual.
- Digital banners and marketing assets.
- Promotional visuals for partner platforms.
Client: Garuda Indonesia
Role: Senior Brand & Marketing Designer
Scope: Campaign Key Visual | Digital Marketing Assets | Promotional Visual System
Industry: Airline / Travel
Project Overview
Garuda Indonesia required a strong, campaign-led visual system to support the national Harbolnas 12.12 promotion, ensuring high visibility, brand consistency, and adaptability across digital marketing channels and partner platforms.
Objectives
My Role & Contribution
I led the visual direction and execution of the campaign, translating brand guidelines and marketing objectives into a cohesive and high-impact visual system.
Key Contribution
Design Approach
Final Deliverables
Outcome
The campaign visuals were deployed across Garuda Indonesia’s digital channels and partner networks,
supporting nationwide Harbolnas promotional activities. The visual system ensured consistent brand representation while enabling efficient adaptation across multiple campaign formats and timelines.
Hire a Graphic Designer
We have the best graphic designer experts on Twine. Hire a graphic designer in Batam today.