I am a marketing professional who thrives on turning ideas into engaging content and measurable results. I specialise in content creation, social media strategy, and campaign analysis to help organisations connect with their audiences across digital channels. I’ve supported vulnerable young people, helping tell their stories with sensitivity while upholding data protection, GDPR, and brand guidelines. I’m a meticulous team player who can also work independently, adapt quickly to fast-paced environments, and keep a sharp eye on metrics to drive impact.

Asal Abolmaali

I am a marketing professional who thrives on turning ideas into engaging content and measurable results. I specialise in content creation, social media strategy, and campaign analysis to help organisations connect with their audiences across digital channels. I’ve supported vulnerable young people, helping tell their stories with sensitivity while upholding data protection, GDPR, and brand guidelines. I’m a meticulous team player who can also work independently, adapt quickly to fast-paced environments, and keep a sharp eye on metrics to drive impact.

Available to hire

I am a marketing professional who thrives on turning ideas into engaging content and measurable results. I specialise in content creation, social media strategy, and campaign analysis to help organisations connect with their audiences across digital channels.

I’ve supported vulnerable young people, helping tell their stories with sensitivity while upholding data protection, GDPR, and brand guidelines. I’m a meticulous team player who can also work independently, adapt quickly to fast-paced environments, and keep a sharp eye on metrics to drive impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
Persian
Fluent
German
Beginner

Work Experience

Social Media Marketing Intern at Moracle Foundation
November 1, 2025 - Present
Designing and editing content ideas (videos/photos/graphics) for LinkedIn and Instagram to engage audiences. Writing clear captions and member communications tailored to diverse audiences, using a targeted approach. Developing campaigns by creating social media initiatives that promote partnerships for the non-profit foundation. Collaborating with teams to implement marketing activities across digital channels, maintaining consistency with brand values and messaging.
E-commerce Volunteer at British Red Cross
September 1, 2025 - Present
Supporting Google Business Profile management to improve the online reputation of the brand while adhering to the British Red Cross’s goals and values. Responding to customers’ messages and comments across e-commerce channels, fostering positive community engagement and demonstrating adaptability in a fast-paced charity environment. Analyzing sales reports and providing data-driven recommendations for improving online sales strategies. Optimising eBay listings using SEO and keyword research to boost visibility and conversion rates.
Social Media Coordinator (Volunteer) at Greater Manchester Youth Network (GMYN)
March 1, 2025 - November 1, 2025
Increased brand visibility and follower engagement by developing a social media strategy comprising a calendar based on current trends and organisational priorities/values. Changed post formats to include videos to reach and engage new audiences. Analysed high-performing posts to create insightful reports. Wrote captivating copy to showcase the impact of the GMYN initiative in the monthly newsletter and weekly Instagram posts, ensuring GDPR and brand guideline compliance. Partnered with external marketing agency to set up fresh and informative social media campaigns.
Marketing Trainee at Web Ticket Manager
September 1, 2024 - February 1, 2025
Built strong relationships with clients and stakeholders, facilitating campaign launch schedules. Monitored and analysed website and campaign performance metrics, providing actionable insights to improve reach, engagement and conversion. Performed SEO to enhance online visibility and search ranking of multiple events and support online campaign effectiveness.
Content Creator at Heriot-Watt University, Business School
July 1, 2024 - September 1, 2024
Recorded and edited eight high-quality promotional videos, showcasing the university facilities, with acute attention to detail. Balanced several projects simultaneously via efficient priority and time management. Ensured content was delivered within a strict deadline and on budget.
Assistant Manager at British Red Cross
March 1, 2025 - Present
Lead a diverse, neurodivergent team of volunteers with compassion and empathy while helping them achieve their maximum potential in as efficient a manner as possible. Operate a rotating 50/50 store management operation with the Store Manager. Demonstrate strong organisational skills by prioritising workloads and optimising resource allocation to enhance efficiency in the fast-paced customer-facing environment.
Sales Advisor Volunteer at British Red Cross
October 1, 2024 - March 1, 2025
Implemented upselling and cross-selling sales strategies to drive revenue growth. Organised and executed fundraising events, raising over £2,500 in two days. Built strong customer relationships, utilising assorted communication styles, dependent on customer needs to facilitate amicable interaction, generating customer loyalty.

Education

MSc International Marketing with Consumer Psychology at Heriot-Watt University
September 1, 2023 - September 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Software & Internet, Professional Services