Brand Identity & Mobile App Logo Design
Ashelen
Published
UNIDRAFT is a premium fantasy-sports mobile platform designed to unify gameplay, data analytics, and community into one seamless experience. The brand direction required a bold, modern identity that feels competitive, digital, and trustworthy.
Key Deliverables:
• Logo exploration based on two reference concepts (#logodesign #brandidentity)
• Full icon system + mobile launcher icon (#appicon)
• Horizontal, vertical, and monochrome logo variations (#branding)
• Visual presentation of the brand system across mockups (#brandpresentation)
• Mobile UI preview screens to show integration of the logo within the app (#uiux)
Design Focus:
• Clean geometry inspired by shields + “U” monogram for unity & strength
• Strong contrast for visibility in sports apps
• Digital-first palette suitable for dark mode interfaces
• Scalable icon for mobile + social media use
Built to support a future app that integrates competition, statistics, and global sports communities — “One League. One Platform. Unlimited Play.”
Design Focus:
• Clean geometry inspired by shields + “U” monogram for unity & strength
• Strong contrast for visibility in sports apps
• Digital-first palette suitable for dark mode interfaces
• Scalable icon for mobile + social media use
#logo #appdesign #branding #sportsbranding #visualidentity #graphicdesigner#UXdesigner#UIdesigner