Hi, I’m Asma Akram. I’m a marketing strategist and growth-focused leader with 5+ years of experience driving end-to-end marketing for B2B and B2C tech and services companies, with a strong track record in remote and international collaboration. I specialize in AI-driven marketing, demand generation, multi-channel funnels, and data-driven storytelling that translates complex solutions into clear value. I love building scalable go-to-market plans, optimizing campaigns for quality leads and ROI, and partnering with cross-functional teams to accelerate growth. When I’m not refining positioning or optimizing a funnel, I’m drafting compelling content, shaping social media strategies, and experimenting with AI-powered tools to speed up workflows and improve results. I’m passionate about credible branding, customer-centric messaging, and measurable impact, and I enjoy mentoring teams to reach ambitious growth targets while keeping a friendly, collaborative spirit.…

Asma Akram

Hi, I’m Asma Akram. I’m a marketing strategist and growth-focused leader with 5+ years of experience driving end-to-end marketing for B2B and B2C tech and services companies, with a strong track record in remote and international collaboration. I specialize in AI-driven marketing, demand generation, multi-channel funnels, and data-driven storytelling that translates complex solutions into clear value. I love building scalable go-to-market plans, optimizing campaigns for quality leads and ROI, and partnering with cross-functional teams to accelerate growth. When I’m not refining positioning or optimizing a funnel, I’m drafting compelling content, shaping social media strategies, and experimenting with AI-powered tools to speed up workflows and improve results. I’m passionate about credible branding, customer-centric messaging, and measurable impact, and I enjoy mentoring teams to reach ambitious growth targets while keeping a friendly, collaborative spirit.…

Available to hire

Hi, I’m Asma Akram. I’m a marketing strategist and growth-focused leader with 5+ years of experience driving end-to-end marketing for B2B and B2C tech and services companies, with a strong track record in remote and international collaboration. I specialize in AI-driven marketing, demand generation, multi-channel funnels, and data-driven storytelling that translates complex solutions into clear value. I love building scalable go-to-market plans, optimizing campaigns for quality leads and ROI, and partnering with cross-functional teams to accelerate growth.

When I’m not refining positioning or optimizing a funnel, I’m drafting compelling content, shaping social media strategies, and experimenting with AI-powered tools to speed up workflows and improve results. I’m passionate about credible branding, customer-centric messaging, and measurable impact, and I enjoy mentoring teams to reach ambitious growth targets while keeping a friendly, collaborative spirit.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent

Work Experience

Digital Marketing Manager at Hiline International
February 8, 2022 - April 30, 2025
Marketing Strategy & Team Lead at Hiline International Marketing Agency
January 1, 2021 - January 1, 2025
Led remote marketing strategy development and multi-channel campaigns for clients, designing ICPs, messaging frameworks, go-to-market plans, and demand generation initiatives. Built high-converting sales funnels, landing pages, and website content; created thought leadership materials; generated inbound and outbound leads to support sales pipeline growth; partnered with leadership and technical teams to translate complex solutions into scalable offerings.
Marketing Executive – AI-Enhanced Marketing Project Lead at Softik Technologies AI Development Company
January 1, 2022 - December 31, 2024
Led AI-enhanced marketing initiatives, defining ICPs and messaging, and developing go-to-market strategies. Conducted market and competitor research, designed multi-channel funnels leveraging LinkedIn, paid media, and AI automation; produced high-converting copy for ads, landing pages, and websites; generated consistent inbound/outbound leads to fuel the sales pipeline; advised on branding, positioning, and budget allocation.
Digital Marketing Manager
January 1, 2022 - December 31, 2024
Led AI-focused marketing strategy, positioning and demand generation for a US-based technology company. Built ICPs, messaging, and go-to-market plans; crafted multi-channel campaigns (social, email, SEO) and AI-driven automation to accelerate lead generation and pipeline growth; optimized websites and landing pages for conversion and efficiency, using AI tools to improve performance and reporting.
Social Media Ad Campaign Manager at Sell Agent AI
January 1, 2023 - December 31, 2024
Executed performance-driven social ad campaigns focused on subscription installs and customer acquisition. Built short-form video ad structures for Instagram and TikTok aligned with conversion goals; optimized campaign budgets, bidding strategies, and creative rotation to reduce CPA and stabilize ROAS. Analyzed audience behavior and competitor positioning to refine targeting and messaging; produced detailed campaign performance reports (CTR, CPA, ROAS, cohort-level results).
Social Media Manager at Delving Blue
January 1, 2022 - December 31, 2023
Managed social media strategy and content for a remote European organization, coordinating paid and organic campaigns, copywriting, and web optimization to drive engagement and lead generation in a multinational context.
SEO/SEM Marketing Specialist at Power Electronics - America
January 1, 2021 - December 31, 2022
Implemented SEO, SEM, and paid search campaigns to generate qualified leads and improve online visibility. Managed email marketing and social media campaigns aligned with brand messaging. Tracked marketing KPIs, campaign performance, and ROI for continuous optimization; supported process-improvement initiatives to enhance operational efficiency.

Education

BS in Marketing at University of Central Punjab
December 14, 2021 - October 17, 2025
Built a strong foundation in branding, digital marketing, consumer behavior, and market research, with practical experience in developing marketing strategies, campaign planning, and data-driven decision-making for real-world business scenarios.
Marketing and Development of Business at Enablers Collage of Technology
February 4, 2019 - October 31, 2019
Built a strong foundation in Marketing, Sales, and Business Growth (2019) through Enablers, with a practical, execution-first approach focused on turning strategies into revenue-generating systems for brands and businesses.
Bachelor of Science (BS) in Marketing at University of Central Punjab (UCP), College of Technology
January 11, 2030 - January 27, 2026

Qualifications

BS in Marketing
December 14, 2021 - October 17, 2025

Industry Experience

Real Estate & Construction, Healthcare, Professional Services, Wholesale & Distribution, Consumer Goods, Software & Internet, Media & Entertainment, Travel & Hospitality, Education, Transportation & Logistics, Manufacturing, Computers & Electronics, Other

Skills

Experience Level