Asma Akram

Available to hire

Hi, I’m Asma Akram.

About

Hi, I’m Asma Akram. I’m a marketing strategist and growth-focused leader with 5+ years of experience driving end-to-end marketing for B2B and B2C tech and services companies, with a strong track record in remote and international collaboration. I specialize in AI-driven marketing, demand generation, multi-channel funnels, and data-driven storytelling that translates complex solutions into clear value. I love building scalable go-to-market plans, optimizing campaigns for quality leads and ROI, and partnering with cross-functional teams to accelerate growth.

When I’m not refining positioning or optimizing a funnel, I’m drafting compelling content, shaping social media strategies, and experimenting with AI-powered tools to speed up workflows and improve results. I’m passionate about credible branding, customer-centric messaging, and measurable impact, and I enjoy mentoring teams to reach ambitious growth targets while keeping a friendly, collaborative spirit.

  • 4 years' experience
  • Joined July 2024

Languages

  • EnglishFluent
  • UrduFluent

Industry experience

  • Real Estate & Construction
  • Healthcare
  • Professional Services
  • Wholesale & Distribution
  • Consumer Goods
  • Software & Internet
  • Media & Entertainment
  • Travel & Hospitality
  • Education
  • Transportation & Logistics
  • Manufacturing
  • Computers & Electronics
  • Other

More experts in Lahore, Pakistan

Work experience· 7 roles

Social Media Ad Campaign Manager · Sell Agent AIJan 2023 – Dec 2024 · 2 yrs

Executed performance-driven social ad campaigns focused on subscription installs and customer acquisition. Built short-form video ad structures for Instagram and TikTok aligned with conversion goals; optimized campaign budgets, bidding strategies, and creative rotation to reduce CPA and stabilize ROAS. Analyzed audience behavior and competitor positioning to refine targeting and messaging; produced detailed campaign performance reports (CTR, CPA, ROAS, cohort-level results).

Digital Marketing Manager · Hiline InternationalFeb 2022 – Apr 2025 · 3 yrs 3 mos
Social Media Manager · Delving BlueJan 2022 – Dec 2023 · 2 yrs

Managed social media strategy and content for a remote European organization, coordinating paid and organic campaigns, copywriting, and web optimization to drive engagement and lead generation in a multinational context.

Digital Marketing ManagerJan 2022 – Dec 2024 · 3 yrs
Marketing Executive – AI-Enhanced Marketing Project Lead · Softik Technologies AI Development CompanyJan 2022 – Dec 2024 · 3 yrs
SEO/SEM Marketing Specialist · Power Electronics - AmericaJan 2021 – Dec 2022 · 2 yrs
Marketing Strategy & Team Lead · Hiline International Marketing AgencyJan 2021 – Jan 2025 · 4 yrs 1 mo

Education

BS in Marketing · University of Central Punjab2021 – 2025

Built a strong foundation in branding, digital marketing, consumer behavior, and market research, with practical experience in developing marketing strategies, campaign planning, and data-driven decision-making for real-world business scenarios.

Marketing and Development of Business · Enablers Collage of Technology2019

Built a strong foundation in Marketing, Sales, and Business Growth (2019) through Enablers, with a practical, execution-first approach focused on turning strategies into revenue-generating systems for brands and businesses.

Bachelor of Science (BS) in Marketing · University of Central Punjab (UCP), College of Technology2030 – 2026

Certifications and awards

BS in Marketing2021 – 2025

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