Focado - Premium Fast Food Branding
Astrid Catalina Alexandru
Published
Focado is a premium fast-food brand centered on fresh focaccia sandwiches and rotisserie specialties. The goal was to create a visual language that reflects handcrafted quality while remaining bold, modern, and instantly recognizable.
The identity balances clean typography with playful graphic elements, a custom mascot, a versatile icon system, and packaging, signage, and digital communication. Combined with a vibrant orange palette and confident layouts, the brand creates an energetic experience that feels contemporary without losing the warmth and familiarity of comfort food.
· Logo Design · Visual Identity · Iconography · Packaging
· Environmental Graphics · Motion Graphics
· Social Media Design · Mascot Design
Full project: