I'm a multidisciplinary brand and graphic designer helping businesses build memorable brands through thoughtful visual identity, editorial, digital, and motion design. I've worked across industries ranging from tech and hospitality to culture, automotive, and non-profit, creating everything from brand identities and campaigns to editorial design, illustration, social content, and motion. I enjoy turning ideas into clear, engaging visuals that feel considered without losing personality. If that sounds like what you're looking for, I'd love to hear about your project.…

Astrid Catalina Alexandru

PRO

I'm a multidisciplinary brand and graphic designer helping businesses build memorable brands through thoughtful visual identity, editorial, digital, and motion design. I've worked across industries ranging from tech and hospitality to culture, automotive, and non-profit, creating everything from brand identities and campaigns to editorial design, illustration, social content, and motion. I enjoy turning ideas into clear, engaging visuals that feel considered without losing personality. If that sounds like what you're looking for, I'd love to hear about your project.…

Available to hire

I’m a multidisciplinary brand and graphic designer helping businesses build memorable brands through thoughtful visual identity, editorial, digital, and motion design.

I’ve worked across industries ranging from tech and hospitality to culture, automotive, and non-profit, creating everything from brand identities and campaigns to editorial design, illustration, social content, and motion.

I enjoy turning ideas into clear, engaging visuals that feel considered without losing personality. If that sounds like what you’re looking for, I’d love to hear about your project.

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Language

English
Fluent

Work Experience

Graphic & Brand Designer at 441 Design Powerhouse
April 1, 2024 - December 1, 2025
Delivered design work for 35 clients across 17 industries. Created over 300 high-quality design assets in under 18 months, ensuring brand consistency and alignment with client goals through strategic collaboration with management, creatives, and agency leadership.
Graphic Designer at Catalina Alexandra PFA
February 1, 2021 - August 1, 2025
Owned the project lifecycle for freelance design work, making independent creative decisions at every stage and delivering branding, packaging, digital assets, and print materials.
Jr Art Director & Graphic Designer at Mullen Lowe Bucharest
January 1, 2018 - March 8, 2019
Participated in pitches and live campaigns across a diverse client roster, producing work spanning print, digital, and experiential for food & drinks, automotive, and other categories. Built strong collaborative relationships with copywriters and senior creatives, enhancing project outcomes and fostering a culture of innovation.
Graphic Designer at Creative Luggage - Erka
June 1, 2017 - August 1, 2017
Contributed to varied production workloads spanning packaging, logo design, landing pages, posters, banners, and social media content across print and digital channels.
Graphic Designer at Friendship Consulting
January 1, 2016 - April 1, 2024
Served as sole designer for a financial/accounting and consulting firm, maintaining full ownership of all visual output including branding, presentations, and marketing collateral.
Jr Graphic Designer at 4Ideas
August 1, 2015 - April 1, 2016
Streamlined the design process for digital materials, helping foster a culture of innovation and collaboration that improved project outcomes and client satisfaction.

Education

Bachelor’s degree (in Psychology and Educational Sciences) at University of Psychology and Educational Sciences
January 1, 2012 - January 1, 2015

Qualifications

Video Editor
October 1, 2022 - December 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Travel & Hospitality, Retail, Other, Education, Non-Profit Organization
    Dance Harmonics Label - Visual Identity
    Dance Harmonics is a visual identity created for a dance music label. The logo draws from the concept of harmonic saturation, where overtones build upon a fundamental frequency to create depth and texture. This idea became the foundation of the identity. The circular logo uses vertical lines to evoke layered frequencies and resonance, while a bold typographic system and vibrant electric colours capture the energy and movement of the music itself. Darker supporting tones provide balance, allowing the brighter elements to feel even more luminous. The result is a visual identity that reflects the label’s ambition to create fuller, richer, and more immersive musical experiences. · Concept Development · Logo Design · Visual Identity · Typography · Colour Palette · Merchandise Design graphicdesigner visualidentity logodesigner branddesigner…
    Focado - Premium Fast Food Branding
    Focado is a premium fast-food brand centered on fresh focaccia sandwiches and rotisserie specialties. The goal was to create a visual language that reflects handcrafted quality while remaining bold, modern, and instantly recognizable. The identity balances clean typography with playful graphic elements, a custom mascot, a versatile icon system, and packaging, signage, and digital communication. Combined with a vibrant orange palette and confident layouts, the brand creates an energetic experience that feels contemporary without losing the warmth and familiarity of comfort food. · Logo Design · Visual Identity · Iconography · Packaging · Environmental Graphics · Motion Graphics · Social Media Design · Mascot Design Full project: https://www.twine.net/signin branding illustrator graphicdesigner designer logo…
    Aramis Water Solutions - Logo & Visual Identity
    Aramis Water Solutions is an industrial water treatment company providing engineered solutions for commercial and industrial applications. Working alongside the design studio, I developed a refreshed visual identity, including logo design, key brand assets, and a corporate presentation. Built around the concept of Strategic Protection, the identity combines shield-like forms with flowing water-inspired geometry to express reliability, engineering precision, and multi-stage filtration. A clean visual language, bold typography, and a restrained blue palette position AWS as a modern, trusted partner in sustainable water treatment. · Logo Design · Visual Identity · Presentation Design · Brand System Full project: https://www.twine.net/signin graphicdesigner branding logo designer photo…
    The Other Otter - Brand Strategy & Identity
    The Other Otter is a coffee brand developed from strategy through visual identity. The concept combines a distinctly British character with a playful, contemporary approach to coffee culture, built around a charming otter mascot that gives the brand its personality. I developed the brand strategy and visual system, including the identity, an extensive library of custom illustrations, typography, colour, packaging, merchandise, and brand guidelines. The illustration system brings the otter’s world to life across different situations and touchpoints, giving the brand a recognizable voice while keeping it flexible and full of character. · Brand Strategy · Visual Identity · Brand Guidelines · Custom Illustration · Packaging · Copywriting graphicdesigner illustrator branddesigner…
    FIRST - EP Artwork & Art Direction
    Music has the ability to transport us somewhere else. For First, I wanted the artwork to capture that feeling without illustrating it directly. The design combines abstract cosmic forms, expressive textures, and bold typography to create imagery that feels mysterious, energetic, and immersive. The visual language was developed across the EP cover, vinyl packaging, streaming artwork, and promotional assets, creating a cohesive presence for the release. · Creative Concept · Art Direction · EP Cover Design · Graphic Design · Digital & Physical Applications Full Project: https://www.twine.net/signin graphicdesigner albumart albumartdesigner graphicdesign…
    Bold Ideas - Illustrated & Animated Brand Teaser
    An animated teaser created to express the spirit of 441 Design Studio through illustration and motion. The story follows a designer assembling fragmented graphic elements that gradually transform into the studio's logo and signature message, symbolizing the journey from scattered ideas to bold creative solutions. · Creative Direction · Storyboarding · Illustration · Motion Design Full Project: https://www.twine.net/signin motiondesigner illustrator storytelling…
    Aerobika EP - Artwork & Art Direction
    I was commissioned to create the artwork and visual direction for the release of this EP, developing a cohesive graphic language across the cover, vinyl labels, promotional assets, and merchandise. Inspired by the energy of the music, the design explores the relationship between rhythm, repetition, and texture. Bold typography is contrasted with expressive, abstract forms, while vibrant turquoise accents introduce a sense of movement and intensity. Rather than illustrating the music literally, the artwork captures its atmosphere through shape, contrast, and composition. · Art Direction · Cover Artwork · Release Graphics · Vinyl Design · Merchandise Design graphicdesigner albumart albumartdesigner coverart…
    The Analogue Revival - Motion Title Sequence & Concept Campaign
    A self-initiated concept imagining a fictional Lomography documentary celebrating the resurgence of analogue photography. Inspired by classic film title sequences, the project combines collage illustration, motion design, and brand-inspired visuals into a cohesive campaign spanning storyboards, posters, a landing page, and promotional assets. · Art Direction · Motion Design · Storyboarding · Campaign Design · Graphic Design · Video Editing Full Project: https://www.twine.net/signin graphicdesigner webdesigner designer motiondesigner…
    Sustain - Single Cover
    A release-ready cover artwork and animation for a debut music single. The project translates the energy of the music into a playful graphic composition, balancing strong geometric forms with motion to create a visual identity that extends beyond the static cover. · Cover Artwork · Motion Design · Typography · Illustration animator graphicdesigner albumart albumartdesigner illustrator…
    Emozia - Coffee Packaging & Illustration
    Emozia is a local coffee shop looking to bring more personality to its coffee packaging. I created a series of playful illustrations and label designs that give each blend its own character while building a cohesive visual language across the product range. Inspired by the small rituals and emotions surrounding coffee, the illustrations add warmth, humor, and approachability to the brand, helping the packaging stand out on the shelf and create a more memorable customer experience. · Creative Concept · Packaging Design · Custom Illustration · Character Design · Label Design graphicdesigner illustrator…
    Social Media - Design Collection
    This collection showcases a selection of social media work created across different industries and formats. The work highlights my ability to adapt design systems across different formats while maintaining clarity, consistency, and visual impact. Together, these pieces demonstrate a flexible approach to digital communication, balancing branding, storytelling, and engagement across a variety of platforms. Full project: https://www.twine.net/signin · Social Media Design · Campaign Visuals · Digital Advertising · Content Adaptation · Photo Editing · Graphic Design · Illustration…
    Claudia Another Chance - Brand Identity & Website
    Claudia Another Chance Association is a non-profit dedicated to rescuing and caring for abandoned animals with special needs. I developed a new brand identity and website that positions the organization through optimism rather than urgency. The visual language emphasizes hope, compassion, and community while supporting key actions such as donations, volunteer applications, and pet adoptions. The result is a warm, approachable identity that helps build trust, inspire involvement, and communicate the association’s mission with clarity. · Brand Strategy · Visual Identity · Logo Design · Photo Editing · Web Design · UX/UI Design Full Project: https://www.twine.net/signin logo graphicdesigner webdesigner designer branding…