I'm Astrid Catalina Alexandra, a multidisciplinary graphic and brand designer with a psychology background. I build effective visual systems for brands that want to communicate with clarity and consistency across brand, digital, motion, and print. With a detail-oriented, feedback-driven approach, I deliver high-quality visuals and cohesive branding that resonate across diverse industries. I value collaboration, continuous learning, and adapting strategies to meet client goals, ensuring every project leaves a lasting, positive impression.

Astrid Catalina Alexandra

I'm Astrid Catalina Alexandra, a multidisciplinary graphic and brand designer with a psychology background. I build effective visual systems for brands that want to communicate with clarity and consistency across brand, digital, motion, and print. With a detail-oriented, feedback-driven approach, I deliver high-quality visuals and cohesive branding that resonate across diverse industries. I value collaboration, continuous learning, and adapting strategies to meet client goals, ensuring every project leaves a lasting, positive impression.

Available to hire

I’m Astrid Catalina Alexandra, a multidisciplinary graphic and brand designer with a psychology background. I build effective visual systems for brands that want to communicate with clarity and consistency across brand, digital, motion, and print.

With a detail-oriented, feedback-driven approach, I deliver high-quality visuals and cohesive branding that resonate across diverse industries. I value collaboration, continuous learning, and adapting strategies to meet client goals, ensuring every project leaves a lasting, positive impression.

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Language

English
Fluent

Work Experience

Graphic & Brand Designer at 441 Design Powerhouse
April 1, 2024 - December 1, 2025
Delivered design work for 35 clients across 17 industries. Created over 300 high-quality design assets in under 18 months, ensuring brand consistency and alignment with client goals through strategic collaboration with management, creatives, and agency leadership.
Graphic Designer at Catalina Alexandra PFA
February 1, 2021 - August 1, 2025
Owned the project lifecycle for freelance design work, making independent creative decisions at every stage and delivering branding, packaging, digital assets, and print materials.
Graphic Designer at Friendship Consulting
January 1, 2016 - April 1, 2024
Served as sole designer for a financial/accounting and consulting firm, maintaining full ownership of all visual output including branding, presentations, and marketing collateral.
Junior Art Director & Graphic Designer at Mullen Lowe Bucharest
January 1, 2018 - March 1, 2019
Participated in pitches and live campaigns across a diverse client roster, producing print, digital, and experiential work for food & drinks, hospitality, and other sectors.
Graphic Designer at 4 Ideas
August 1, 2015 - April 1, 2016
Contributed to a variety of production tasks, helping to drive branding, packaging, and promotional design across multiple projects.
Junior Graphic Designer at 4 Ideas
July 1, 2014 - August 1, 2015
Supported the design team with digital and print assets, contributing to a culture of innovation and collaborative execution.

Education

Bachelor's degree in Psychology and Educational Sciences at University of Psychology and Educational Sciences
January 1, 2012 - January 1, 2015

Qualifications

Video Editor
October 1, 2022 - December 1, 2022

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Travel & Hospitality, Retail, Other