The Other Otter - Brand Strategy & Identity

The Other Otter is a coffee brand developed from strategy through visual identity. The concept combines a distinctly British character with a playful, contemporary approach to coffee culture, built around a charming otter mascot that gives the brand its personality.

I developed the brand strategy and visual system, including the identity, an extensive library of custom illustrations, typography, colour, packaging, merchandise, and brand guidelines. The illustration system brings the otter’s world to life across different situations and touchpoints, giving the brand a recognizable voice while keeping it flexible and full of character.

· Brand Strategy · Visual Identity · Brand Guidelines
· Custom Illustration · Packaging · Copywriting

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