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Results-driven Senior Digital Marketing Specialist with 4+ years of experience driving full-funnel growth through data-driven strategy, SEO, and high-performing paid media campaigns. Proven track record of increasing client ROI by optimizing Google and Paid Media Ads, lowering customer acquisition costs, and improving ROAS. Successfully led a team of 12 to deliver 30% growth through performance-focused campaign execution and continuous optimization.…Results-driven Senior Digital Marketing Specialist with 4+ years of experience driving full-funnel growth through data-driven strategy, SEO, and high-performing paid media campaigns. Proven track record of increasing client ROI by optimizing Google and Paid Media Ads, lowering customer acquisition costs, and improving ROAS. Successfully led a team of 12 to deliver 30% growth through performance-focused campaign execution and continuous optimization.

Asuatolulope Daniel

Digital Marketer, Marketing Automation Specialist, Marketing Analyst, +7

5.0 (1 review)

Results-driven Senior Digital Marketing Specialist with 4+ years of experience driving full-funnel growth through data-driven strategy, SEO, and high-performing paid media campaigns. Proven track record of increasing client ROI by optimizing Google and Paid Media Ads, lowering customer acquisition costs, and improving ROAS. Successfully led a team of 12 to deliver 30% growth through performance-focused campaign execution and continuous optimization.…Results-driven Senior Digital Marketing Specialist with 4+ years of experience driving full-funnel growth through data-driven strategy, SEO, and high-performing paid media campaigns. Proven track record of increasing client ROI by optimizing Google and Paid Media Ads, lowering customer acquisition costs, and improving ROAS. Successfully led a team of 12 to deliver 30% growth through performance-focused campaign execution and continuous optimization.

Available to hire

Results-driven Senior Digital Marketing Specialist with 4+ years of experience driving full-funnel growth through data-driven strategy, SEO, and high-performing paid media campaigns. Proven track record of increasing client ROI by optimizing Google and Paid Media Ads, lowering customer acquisition costs, and improving ROAS. Successfully led a team of 12 to deliver 30% growth through performance-focused campaign execution and continuous optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

AI Collection (Video)

Expert

Video Advert

Expert

Ahrefs

Expert

Language

English

Fluent

Work Experience

Senior Digital Marketing Specialist at Moonstone Digital

December 31, 2023 - Present

● Planned and executed end-to-end digital marketing campaigns aligned with business and growth KPIs. ● Built and optimized high-converting landing pages for paid advertising campaigns, boosting conversion by 25%. ● Ran, optimized, and reported on Facebook, Instagram, and Google Ads campaigns, improving efficiency across key metrics. ● Increased conversions by 200% without increasing ad spend through funnel and creative optimization. ● Generated 300+ high-intent leads within 4 months, supporting consistent inbound acquisition. ● Managed GoHighLevel CRM, email automation, and full funnel lead acquisition systems. ● Managed client communication and coordinated team members to ensure timely delivery and performance targets.

Social Media Expert at WaterFront Lagos

June 1, 2023 - December 1, 2023

Launched and managed social media campaigns growing Instagram and Facebook followings by an average of 150%. Drove a 50% increase in sales within seven months through targeted paid social media (Facebook/Instagram) and Google Ads, optimizing audience segmentation and ad creatives. Boosted engagement by 75% by analyzing performance data and refining content strategy around high-converting demographics and personas. Streamlined video production workflows using pre-shoot planning protocols to reduce production delays.

Digital Team Lead at Progiant Media

June 30, 2022 - April 30, 2023

● Led a media team of 12, streamlining workflows and implementing KPIs which improved campaign efficiency by 25% ● Coordinated content calendar approvals and conducted weekly QA reviews, improving campaign consistency and reducing client revision requests by 60%. ● Delivered performance analytics reports weekly, enabling clients to make informed business decisions that increased monthly ROI by up to 20%. ● Trained 50+ internal and external professionals in digital marketing tools, enhancing team productivity and marketing confidence. ● Website maintenance and domain/hosting management, ensuring 99.9% uptime and improved site load speed by 25%.

Ads & SEO Specialist at Progiant Media

January 14, 2022 - May 28, 2023

● Managed Google Ads budgets totaling $1500 annually, optimizing bids and targeting to achieve a 40% increase in client ROI. ● Designed and implemented Meta Ads strategies leading to an average CTR improvement of 30% and conversion rate increase of 12%. ● Developed and executed SEO strategies for 10+ client websites, resulting in a 40% boost in organic traffic within 6 months. ● Created and maintained Google Business Profiles for clients, enhancing local visibility, customer inquiries, and generating an average of 1,000+ views per month.

Education

Bachelor of Science in Mass Communication at University of Lagos

December 12, 2016 - November 24, 2021

Public relations & Advertising (Major)