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Hi, I’m Lizbeth Lara, a Digital Animation and Illustration professional with experience in graphic design, branding, editorial illustration, and video editing for campaigns and digital content. I enjoy developing visual identities, telling stories through visuals, and creating assets for social media, web, and print. I’m results-driven and strive to deliver consistent aesthetics and high-quality work, collaborating with teams to boost audience impact and strengthen brand recognition across campaigns.…Hi, I’m Lizbeth Lara, a Digital Animation and Illustration professional with experience in graphic design, branding, editorial illustration, and video editing for campaigns and digital content. I enjoy developing visual identities, telling stories through visuals, and creating assets for social media, web, and print. I’m results-driven and strive to deliver consistent aesthetics and high-quality work, collaborating with teams to boost audience impact and strengthen brand recognition across campaigns.

Lizbeth Lara

Artist, Flyer Designer, Video Editor, +5

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Hi, I’m Lizbeth Lara, a Digital Animation and Illustration professional with experience in graphic design, branding, editorial illustration, and video editing for campaigns and digital content. I enjoy developing visual identities, telling stories through visuals, and creating assets for social media, web, and print. I’m results-driven and strive to deliver consistent aesthetics and high-quality work, collaborating with teams to boost audience impact and strengthen brand recognition across campaigns.…Hi, I’m Lizbeth Lara, a Digital Animation and Illustration professional with experience in graphic design, branding, editorial illustration, and video editing for campaigns and digital content. I enjoy developing visual identities, telling stories through visuals, and creating assets for social media, web, and print. I’m results-driven and strive to deliver consistent aesthetics and high-quality work, collaborating with teams to boost audience impact and strengthen brand recognition across campaigns.

Available to hire

Hi, I’m Lizbeth Lara, a Digital Animation and Illustration professional with experience in graphic design, branding, editorial illustration, and video editing for campaigns and digital content. I enjoy developing visual identities, telling stories through visuals, and creating assets for social media, web, and print.

I’m results-driven and strive to deliver consistent aesthetics and high-quality work, collaborating with teams to boost audience impact and strengthen brand recognition across campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Beginner

Italian

Advanced

Work Experience

Graphic Designer at New Visibility

January 1, 2025 - Present

Design social media posts for assigned brands, following the marketing department’s content schedule to ensure timely execution of the content calendar. Adapt graphic assets according to established guidelines to maintain visual consistency and strengthen each publication’s presentation. Organize and deliver designs within established deadlines to support workflow continuity and meet marketing team operational needs.

Graphic Designer at PRODIMEDAGA

May 1, 2023 - December 1, 2024

Redesigned the brand’s visual identity in collaboration with the marketing team, modernizing the image while preserving key elements (Rod of Asclepius) to strengthen market positioning and brand recognition. Designed and executed an integrated campaign across social media, website, and print materials, producing 300–400 assets (banners, flyers, catalogs, and stickers) to ensure consistent visual communication. Led the rollout of the rebranded identity across national and international markets through a 12-month promotion period, achieving 45% audience familiarity and stronger brand association post-rebrand. Increased brand digital visibility through advertising content, boosting social media reach from 15% to 40% to expand audience acquisition and generate more opportunities. Supported commercial growth through promotional campaigns, contributing to a 30% increase in sales within 12 months as a result of improved advertising performance and brand recognition.

Graphic Designer at INVENTIVA MX

May 1, 2022 - July 1, 2023

Edited and animated audiovisual content for political campaigns and brand social media, producing ~100 videos for multiple political parties to drive high visibility and engagement during the election period. Created 4–5 short-form videos daily throughout a 3-month campaign, using After Effects, Premiere Pro, Photoshop, and Illustrator to meet tight deadlines and maintain consistent digital presence. Improved ad video performance by reaching 4,000–5,000 people per piece, achieving 10% engagement and 45% reactions to strengthen audience interaction and campaign impact.

Freelance Video Editor at FIRE SPORTS

March 1, 2019 - October 1, 2021

Produced promotional content for social media, website, and print advertising, creating ~270 designs and 150 videos (reels, corporate videos, animations, and testimonials) to strengthen brand communication and increase customer attraction. Edited athlete testimonials and corporate content, increasing visibility for the “Unidos por México” foundation with 40% more views and 60% more likes, supporting donations, social initiatives, and community engagement. Coordinated deliverables with the client through monthly meetings and twice-weekly check-ins, resolving material delays by working additional hours to meet deadlines and maintain professional quality.

Illustrator at PROLIPA Cía. Ltda.

May 1, 2016 - July 1, 2018

Illustrated 13 picture books (9 published), creating characters, scenes, and cover art for children’s and educational books using a mixed-media approach (pencil sketches and digital coloring) to enhance visual appeal and editorial quality. Coordinated the creative process with authors, editors, and the art director, delivering preliminary and final sketches with approved color palettes to ensure aesthetic consistency and compliance with publication standards. Supported the national distribution of educational materials through agreements with the Ministry of Education and participated with a picture book at the Ecuador Book Fair, receiving positive feedback for a modern visual style and effective use of color, strengthening audience acceptance.

Photography Assistant at FUNDACIÓN TEATRO NACIONAL SUCRE

February 1, 2016 - September 1, 2017

Covered 15 cultural events through professional photography using a Canon EOS 5D, documenting the institution’s agenda and generating promotional material for cultural activities. Edited and retouched photos in Lightroom (color correction), publishing content for the Fundación Casa de la Cultura magazine and creating promotional assets for events and social media to strengthen institutional visibility. Supported the organization and ongoing updates of the foundation’s visual archive to ensure proper file management, easy access, and continuity for future publications.