I am a marketing professional passionate about driving meaningful, creative, and commercially grounded campaigns. With over 20 years of experience in the marketing and communications industry, I’ve had the opportunity to work across a broad mix of sectors, leading integrated marketing campaign strategies and delivering client success at every level. I have worked with various teams across different industries to develop and execute impactful brand activations, media plans, and activations. My journey in marketing started in a traditional agency setting, where I honed my skills in sales promotions, media buying, and strategic planning. Over time, with changes in the marketing landscape, I transitioned toward digital communications, a space I now thrive in — helping brands craft narratives that not only engage audiences but also drive real results. I have a collaborative mindset, bringing together creative and commercial teams to ensure every campaign is both inspirational and purpose-driven. I take pride in creating a balance between creative ambition and business objectives, ensuring that the work is as strategic as it is compelling. Outside the office, I’m a creative soul — a foodie who loves cooking, painting, and photography. These passions fuel my professional life. Good marketing, is all about connection, emotion, and storytelling. Whether I’m working on a digital campaign, leading a client strategy, or mentoring a team member, my goal remains the same: to bring value, spark ideas, and deliver meaningful results.…

Audrey Abela

I am a marketing professional passionate about driving meaningful, creative, and commercially grounded campaigns. With over 20 years of experience in the marketing and communications industry, I’ve had the opportunity to work across a broad mix of sectors, leading integrated marketing campaign strategies and delivering client success at every level. I have worked with various teams across different industries to develop and execute impactful brand activations, media plans, and activations. My journey in marketing started in a traditional agency setting, where I honed my skills in sales promotions, media buying, and strategic planning. Over time, with changes in the marketing landscape, I transitioned toward digital communications, a space I now thrive in — helping brands craft narratives that not only engage audiences but also drive real results. I have a collaborative mindset, bringing together creative and commercial teams to ensure every campaign is both inspirational and purpose-driven. I take pride in creating a balance between creative ambition and business objectives, ensuring that the work is as strategic as it is compelling. Outside the office, I’m a creative soul — a foodie who loves cooking, painting, and photography. These passions fuel my professional life. Good marketing, is all about connection, emotion, and storytelling. Whether I’m working on a digital campaign, leading a client strategy, or mentoring a team member, my goal remains the same: to bring value, spark ideas, and deliver meaningful results.…

Available to hire

I am a marketing professional passionate about driving meaningful, creative, and commercially grounded campaigns.

With over 20 years of experience in the marketing and communications industry, I’ve had the opportunity to work across a broad mix of sectors, leading integrated marketing campaign strategies and delivering client success at every level. I have worked with various teams across different industries to develop and execute impactful brand activations, media plans, and activations.

My journey in marketing started in a traditional agency setting, where I honed my skills in sales promotions, media buying, and strategic planning. Over time, with changes in the marketing landscape, I transitioned toward digital communications, a space I now thrive in — helping brands craft narratives that not only engage audiences but also drive real results.

I have a collaborative mindset, bringing together creative and commercial teams to ensure every campaign is both inspirational and purpose-driven. I take pride in creating a balance between creative ambition and business objectives, ensuring that the work is as strategic as it is compelling.

Outside the office, I’m a creative soul — a foodie who loves cooking, painting, and photography. These passions fuel my professional life. Good marketing, is all about connection, emotion, and storytelling. Whether I’m working on a digital campaign, leading a client strategy, or mentoring a team member, my goal remains the same: to bring value, spark ideas, and deliver meaningful results.

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Language

English
Fluent
Spanish; Castilian
Intermediate
Maltese
Fluent
Italian
Advanced

Work Experience

Marketing Strategist at Freelance
August 1, 2025 - Present
I am a marketing professional passionate about driving meaningful, creative, and commercially grounded campaigns. With over 20 years of experience in the marketing and communications industry, I’ve had the opportunity to work across a broad mix of sectors, leading integrated marketing campaign strategies and delivering client success at every level. I have worked with various teams across different industries to develop and execute impactful brand activations, media plans, and activations. Currently offering marketing services on a freelance basis, including: • Marketing Consultancy • Marketing Strategy • Marketing Project Management • Digital Marketing • Social Media Management • Search Engine Optimisation • Content Strategy and Development • Content Marketing • Marketing Copywriting • Data Analysis
Head of Client Partners at Concept Stadium
December 1, 2023 - August 31, 2025
• Developing and implementing plans to support day-to-day activity and long-term business objectives • Overseeing processes and ensuring they are adhered to by the Client Services Team • Overseeing the client services team and leading them to drive strategy, and pitching of new and innovative campaign ideas • Team recruitment, training, mentoring, reviews and appraisals • Monitoring of team KPIs • Ensuring customer service levels are met • Establishing and maintaining long-term relationships with key clients • Managing client inquiries and issues • Work in partnership with Business Development to develop new business, grow accounts, and retain clients.
Head of Digital & Social at Concept Stadium
December 1, 2020 - November 30, 2023
Digital & Client Partner responsibilities together with: • Overall digital and social strategy • Research and recommendations for clients • Digital and social media team lead, training and mentoring.
Digital & Client Partner at Concept Stadium
July 1, 2018 - November 30, 2020
Involved all aspects of client servicing including: Developing and maintaining client relations • Strategy and planning • Digital media marketing and communications including social media, pay-per-click campaigns, and direct response activities • Data measurement analysis • Media planning, negotiation and buying • Sponsorships • Integration of online and offline communications.
Digital Marketing Executive at JP Advertising Ltd
February 1, 2014 - June 30, 2017
Execution of digital marketing campaigns, both on a project and retainer basis, from strategy and planning to analysis and reporting. On a daily basis I co- ordinate with the content writer, appointed designer/s and account executives to ensure that all media is in line with the campaign message and overall strategy. Responsibilities include: • Initial campaign planning and strategy including idea generation, tone of voice, target audience/s, media selection and buying, frequency, budgeting and reporting • Online brand building • Execution of social media campaigns/projects on Facebook, Instagram, Pinterest, and LinkedIn • Content creation, scheduling and monitoring • Implementation of social media advertising including intermediate knowledge of pixels, retargeting and custom audience building • Implementation of Google display and video advertising • Implementation of search engine marketing • Lead generation and community management • Creation and execution of email marketing campaigns • Campaign monitoring on a daily basis and updating and necessary to meet the desired objectives. • Analysis and Reporting: regular analysis of the main insights on social media, Google Ads, Google Analytics and Mailchimp for email marketing in order to determine flow, campaign success, trends and changes in community demographics. Such analysis is then reported to the client with recommendation for way forward and future campaigns.
Marketing Executive at JP Advertising Ltd
June 1, 2008 - January 31, 2014
Responsible for the marketing requirements of clients including communication planning, sales promotions, media planning, negotiation and buying, media strategy analysis and reporting. Client portfolio includes banking, EU programmes/funding entities, property development, shopping/entertainment establishments, Insurance, Jewellery.
Media Executive at JP Advertising Ltd
May 1, 2006 - May 31, 2008
Responsible for the media requirements of a clients including media bookings, negotiation and buying, media strategy analysis and reporting. Updating of media information database and liaising with media houses re advertising rates, new media offers and client proposals.
Marketing Co-ordinator at Birdlife Malta
October 1, 2003 - April 30, 2006
Memberships – Retention of current members, Recruitment of new members, Conducting surveys with suppressed and current members, Analysis (breakdown, trends, priority segments, suggestions/proposals for action). Projects – Proposal Drafting for local and European funding, Project reporting; Liaison with internal committees for the organisation of activities/events and collation of information for proposal writing. Organisation and participation in fairs in Malta and UK.
Digital & Client Partner at Concept Stadium
July 1, 2018 - November 30, 2020
Involved all aspects of client servicing including: • Developing and maintaining client relations • Strategy and planning • Digital media marketing and communications including social media, pay-per-click campaigns, and direct response activities • Data measurement analysis • Media planning, negotiation and buying • Sponsorships • Integration of online and offline communications.

Education

B. Commerce Hons. Mgt. at University of Malta
October 1, 1998 - May 31, 2003

Qualifications

Introduction to Google SEO
July 1, 2025 - July 31, 2025
Exploring the evolving world of SEO. Familiarisation with key updates in Google's algorithms. Improving website visibility. Building user-first SEO strategies.
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing. Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops
August 18, 2025 - August 18, 2025
Optimizing a Website for Google Search
July 15, 2025 - August 2, 2025
Using keyword research to select best keywords for website optimisation in search results. Examining how to analyze, organize, create, and build content utilizing various strategies. Using best practices to develop a local SEO approach.
Advanced Content and Social Tactics to Optimize SEO
August 1, 2025 - August 7, 2025
Using content marketing campaigns to drive higher SEO rankings. Build relationships with influencers to help audience building. Create influencer relationships and collaborations. Content data analysis.

Industry Experience

Retail, Government, Consumer Goods, Travel & Hospitality, Other, Financial Services, Healthcare, Telecommunications, Energy & Utilities, Education, Non-Profit Organization, Professional Services, Real Estate & Construction