I am a marketing professional passionate about driving meaningful, creative, and commercially grounded campaigns. With over 20 years of experience in the marketing and communications industry, I’ve had the opportunity to work across a broad mix of sectors, leading integrated marketing campaign strategies and delivering client success at every level. I have worked with various teams across different industries to develop and execute impactful brand activations, media plans, and activations. My journey in marketing started in a traditional agency setting, where I honed my skills in sales promotions, media buying, and strategic planning. Over time, with changes in the marketing landscape, I transitioned toward digital communications, a space I now thrive in — helping brands craft narratives that not only engage audiences but also drive real results. I have a collaborative mindset, bringing together creative and commercial teams to ensure every campaign is both inspirational and purpose-driven. I take pride in creating a balance between creative ambition and business objectives, ensuring that the work is as strategic as it is compelling. Outside the office, I’m a creative soul — a foodie who loves cooking, painting, and photography. These passions fuel my professional life. Good marketing, is all about connection, emotion, and storytelling. Whether I’m working on a digital campaign, leading a client strategy, or mentoring a team member, my goal remains the same: to bring value, spark ideas, and deliver meaningful results.

I am a marketing professional passionate about driving meaningful, creative, and commercially grounded campaigns. With over 20 years of experience in the marketing and communications industry, I’ve had the opportunity to work across a broad mix of sectors, leading integrated marketing campaign strategies and delivering client success at every level. I have worked with various teams across different industries to develop and execute impactful brand activations, media plans, and activations. My journey in marketing started in a traditional agency setting, where I honed my skills in sales promotions, media buying, and strategic planning. Over time, with changes in the marketing landscape, I transitioned toward digital communications, a space I now thrive in — helping brands craft narratives that not only engage audiences but also drive real results. I have a collaborative mindset, bringing together creative and commercial teams to ensure every campaign is both inspirational and purpose-driven. I take pride in creating a balance between creative ambition and business objectives, ensuring that the work is as strategic as it is compelling. Outside the office, I’m a creative soul — a foodie who loves cooking, painting, and photography. These passions fuel my professional life. Good marketing, is all about connection, emotion, and storytelling. Whether I’m working on a digital campaign, leading a client strategy, or mentoring a team member, my goal remains the same: to bring value, spark ideas, and deliver meaningful results.

Available to hire

I am a marketing professional passionate about driving meaningful, creative, and commercially grounded campaigns.
With over 20 years of experience in the marketing and communications industry, I’ve had the opportunity to work across a broad mix of sectors, leading integrated marketing campaign strategies and delivering client success at every level. I have worked with various teams across different industries to develop and execute impactful brand activations, media plans, and activations.

My journey in marketing started in a traditional agency setting, where I honed my skills in sales promotions, media buying, and strategic planning. Over time, with changes in the marketing landscape, I transitioned toward digital communications, a space I now thrive in — helping brands craft narratives that not only engage audiences but also drive real results.

I have a collaborative mindset, bringing together creative and commercial teams to ensure every campaign is both inspirational and purpose-driven. I take pride in creating a balance between creative ambition and business objectives, ensuring that the work is as strategic as it is compelling.

Outside the office, I’m a creative soul — a foodie who loves cooking, painting, and photography. These passions fuel my professional life. Good marketing, is all about connection, emotion, and storytelling. Whether I’m working on a digital campaign, leading a client strategy, or mentoring a team member, my goal remains the same: to bring value, spark ideas, and deliver meaningful results.

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Language

English
Fluent
Spanish; Castilian
Intermediate
Maltese
Fluent
Italian
Advanced

Work Experience

Add your work experience history here.

Education

B. Commerce Hons. Mgt. at University of Malta
October 1, 1998 - May 31, 2003

Qualifications

Introduction to Google SEO
July 1, 2025 - July 31, 2025
Exploring the evolving world of SEO. Familiarisation with key updates in Google's algorithms. Improving website visibility. Building user-first SEO strategies.
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing. Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops
August 18, 2025 - August 18, 2025
Optimizing a Website for Google Search
July 15, 2025 - August 2, 2025
Using keyword research to select best keywords for website optimisation in search results. Examining how to analyze, organize, create, and build content utilizing various strategies. Using best practices to develop a local SEO approach.
Advanced Content and Social Tactics to Optimize SEO
August 1, 2025 - August 7, 2025
Using content marketing campaigns to drive higher SEO rankings. Build relationships with influencers to help audience building. Create influencer relationships and collaborations. Content data analysis.

Industry Experience

Retail, Government, Consumer Goods, Travel & Hospitality, Other, Financial Services, Healthcare, Telecommunications, Energy & Utilities, Education, Non-Profit Organization, Professional Services, Real Estate & Construction