I am a data-driven Social Media Specialist and Content Strategist with 4+ years of experience developing and executing digital strategies for global brands and major Indonesian government institutions. I specialize in platform optimization, performance analysis, KPI tracking, and translating insights into engaging content that grows communities and exceeds targets. I collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling across platforms and campaigns. I also manage multi-platform social media activations, KOL/influencer partnerships, and provide clear, recommendation-focused reporting to support business growth and client initiatives.

Aulian Nurfadila

I am a data-driven Social Media Specialist and Content Strategist with 4+ years of experience developing and executing digital strategies for global brands and major Indonesian government institutions. I specialize in platform optimization, performance analysis, KPI tracking, and translating insights into engaging content that grows communities and exceeds targets. I collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling across platforms and campaigns. I also manage multi-platform social media activations, KOL/influencer partnerships, and provide clear, recommendation-focused reporting to support business growth and client initiatives.

Available to hire

I am a data-driven Social Media Specialist and Content Strategist with 4+ years of experience developing and executing digital strategies for global brands and major Indonesian government institutions. I specialize in platform optimization, performance analysis, KPI tracking, and translating insights into engaging content that grows communities and exceeds targets.

I collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling across platforms and campaigns. I also manage multi-platform social media activations, KOL/influencer partnerships, and provide clear, recommendation-focused reporting to support business growth and client initiatives.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
See more

Language

Indonesian
Fluent
English
Advanced

Work Experience

Social Media Specialist at IRIS WORLDWIDE
October 1, 2024 - Present
Orchestrated multi-platform social media strategy and execution for key clients including Monash University, Shell (Indonesia & Global), and KATALIS (IA Skills). Contributed to consistent achievement of monthly KPIs through insight-led planning, strategic ideation, and collaborative execution. Developed and managed monthly editorial calendars, translating strategic objectives into platform-optimized content plans. Produced data-driven performance reports, converting analytics into clear recommendations for content, format, and distribution optimization. Spearheaded digital activations and trend-led content including online competitions and timely cultural moments to drive engagement and reach. Supported new business initiatives through pitch decks, social media amplification frameworks, and platform recommendations for prospective clients.
Social Media Specialist at IVOOX Indonesia
June 1, 2023 - July 31, 2024
Managed social media accounts for high-profile government institutions including KEMENPUPR, KOMINFO, OJK Indonesia, and IVOOX Indonesia. Designed content pillars and monthly editorial calendars across Instagram, TikTok, and Facebook, driving significant growth in reach and engagement. Wrote compelling video scripts and captions to strengthen storytelling and message clarity across platforms. Led KOL and influencer coordination, acting as the main client liaison for project-based campaigns. Supported team leadership efforts to consistently achieve monthly KPI targets.
Social Media Specialist at Digerati House
July 1, 2022 - May 31, 2023
Developed and executed monthly social media strategies for Instagram and Facebook to increase brand awareness and sales. Managed e-commerce traffic and promotional campaigns, contributing to measurable growth in online sales. Created platform-specific copy for organic posts, paid ads, and Instagram Stories. Delivered monthly analytics reports to inform future content and campaign optimization.
Junior Sales Executive at PT Astra International Daihatsu, TBK
February 1, 2022 - June 30, 2022
Supported sales targets through social media lead generation strategies. Produced promotional assets including digital flyers, videos, and testimonials to support the upselling effort. Managed customer relationships from inquiry to order completion, improving satisfaction and retention.
Intern & Freelance Staff (Wedding Organizer) at Pindy Wedding Organizer
February 1, 2021 - May 31, 2021
Event Public Relation (Vlogger) at Vlogn ation Kuningan
October 1, 2020 - December 31, 2020
English Tutor at Kumon Rasuna Epicentrum
January 1, 2020 - December 31, 2020

Education

Diploma Degree (Tour and Travel Operations) at Universitas Negeri Jakarta
January 1, 2021 - July 20, 2026

Qualifications

Tour Operations (Tour Planner) license (Indonesian Professional Certification Authority and Indonesian Tourist Guide Professional Certification Board)
January 11, 2030 - July 20, 2026
Level 1 First Aid er CPR Safety Code Emergency First Aid Course (PT. Tunas Daya)
January 11, 2030 - July 20, 2026
Certificate of Completion as Intern at Pindy Organizer
January 11, 2030 - July 20, 2026

Industry Experience

Government, Media & Entertainment, Education, Travel & Hospitality, Professional Services