This project is a strategic website design created for Black Beauty Money Mastery, a financial education brand dedicated to helping beauty professionals take control of their money, structure their businesses, and scale sustainably.

The goal of this website was to blend education, trust, and conversion into one seamless experience. Every section was intentionally designed to speak directly to beauty entrepreneurs who feel overworked, underpaid, or stuck between being fully booked and financially burned out.

The homepage clearly communicates the brand’s mission while guiding visitors toward meaningful actions such as joining webinars, applying for mentorship, becoming an ambassador, or booking a consultation. The layout is clean, elegant, and emotionally engaging, using strong messaging, strategic visuals, and clear call-to-action buttons to move users smoothly through the funnel.

This website also segments different audiences including independent stylists, salon owners, educators, and aspiring entrepreneurs, making the content feel personal and relevant to each visitor. The result is a professional, mobile-responsive platform that builds credibility, increases engagement, and supports consistent lead generation.

Overall, this project showcases my ability to combine visual design with conversion strategy, creating websites that not only look beautiful but also work effectively as business growth tools.