Results-driven Email Marketing Specialist with over 10 years of experience designing and executing automated campaigns that drive engagement and conversion. Expert in HubSpot, Mailchimp, and Salesforce, with proven success in optimizing subject lines, segmenting audiences, and improving deliverability through data-driven strategies. Adept at A/B testing, reporting on performance metrics, and ensuring full compliance with CAN-SPAM and GDPR. Passionate about creating customer-centric campaigns that enhance retention and brand engagement.…

Ayo Kaffo-Olaluwoye

Results-driven Email Marketing Specialist with over 10 years of experience designing and executing automated campaigns that drive engagement and conversion. Expert in HubSpot, Mailchimp, and Salesforce, with proven success in optimizing subject lines, segmenting audiences, and improving deliverability through data-driven strategies. Adept at A/B testing, reporting on performance metrics, and ensuring full compliance with CAN-SPAM and GDPR. Passionate about creating customer-centric campaigns that enhance retention and brand engagement.…

Available to hire
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Skills

Experience Level

Language

English
Fluent

Work Experience

Email & CRM Manager at QIH Group (E-commerce & iGaming)
January 1, 2025 - Present
Plan, design, and execute targeted email campaigns to drive customer engagement and revenue growth. Build automated nurture workflows and segmentation logic in HubSpot for personalized experiences. Optimize campaign performance through testing subject lines, content, and send times. Analyze open rates, click-through rates, and conversions to refine campaign strategy. Maintain GDPR and CAN-SPAM compliance across all customer communications.
Email Marketing Manager at OLIVER Agency (Informa Tahaluf)
March 1, 2025 - October 24, 2025
Delivered multi-channel email and CRM campaigns across B2B and B2C audiences using HubSpot and Salesforce. Developed email sequences and automated customer journeys that improved engagement and retention. Created performance dashboards for open, click, and conversion metrics to optimize campaign ROI. Collaborated with design and content teams to ensure consistent brand messaging and visuals.
Email & CRM Manager (Contract) at Digitas (Samsung)
August 1, 2023 - October 24, 2025
Supported CRM migrations and email marketing automation setup in Salesforce Marketing Cloud and HubSpot. Designed and documented automated workflows and templates for scalable email delivery. Conducted data quality audits to enhance deliverability and campaign accuracy.
Email & Retention Lead at Prezzo Trading Ltd
December 1, 2022 - October 24, 2025
Owned CRM operations for customer retention campaigns and loyalty programs. Segmented customer audiences to improve personalization and email relevance. Streamlined campaign processes, reducing build time by 40%.
Campaign Operations Lead at MRM (Cisco)
September 1, 2022 - October 24, 2025
Managed global B2B email campaign execution and reporting through Eloqua and Salesforce. Monitored engagement metrics and optimized campaigns for better response rates. Ensured all communications adhered to brand standards and compliance policies.
Email & CRM Manager at QIH Group (E-commerce & iGaming)
January 1, 2025 - Present
Plan, design, and execute targeted email campaigns to drive customer engagement and revenue growth. Build automated nurture workflows and segmentation logic in HubSpot for personalized experiences. Optimize campaign performance through testing subject lines, content, and send times. Analyze open rates, click-through rates, and conversions to refine campaign strategy. Maintain GDPR and CAN-SPAM compliance across all customer communications.
Email Marketing Manager at OLIVER Agency (Informa Tahaluf)
March 1, 2025 - October 24, 2025
Delivered multi-channel email and CRM campaigns across B2B and B2C audiences using HubSpot and Salesforce. Developed email sequences and automated customer journeys that improved engagement and retention. Created performance dashboards for open, click, and conversion metrics to optimize campaign ROI. Collaborated with design and content teams to ensure consistent brand messaging and visuals.
Email & CRM Manager (Contract) at Digitas (Samsung)
August 1, 2023 - October 24, 2025
Supported CRM migrations and email marketing automation setup in Salesforce Marketing Cloud and HubSpot. Designed and documented automated workflows and templates for scalable email delivery. Conducted data quality audits to enhance deliverability and campaign accuracy.
Email & Retention Lead at Prezzo Trading Ltd
December 1, 2022 - October 24, 2025
Owned CRM operations for customer retention campaigns and loyalty programs. Segmented customer audiences to improve personalization and email relevance. Streamlined campaign processes, reducing build time by 40%.
Campaign Operations Lead at MRM (Cisco)
September 1, 2022 - October 24, 2025
Managed global B2B email campaign execution and reporting through Eloqua and Salesforce. Monitored engagement metrics and optimized campaigns for better response rates. Ensured all communications adhered to brand standards and compliance policies.

Education

BSc (Hons) Business Information Systems at University of Westminster
January 11, 2030 - October 24, 2025
BSc (Hons) Business Information Systems at University of Westminster
January 11, 2030 - October 24, 2025

Qualifications

BTEC National Diploma IT Practitioners (Software Development)
January 11, 2030 - October 24, 2025
HubSpot Marketing Hub (Advanced User)
January 11, 2030 - October 24, 2025
Salesforce Marketing Cloud (Advanced User)
January 11, 2030 - October 24, 2025
Eloqua Super User
January 11, 2030 - October 24, 2025
GDPR for Marketers
January 11, 2030 - October 24, 2025
Power BI Essentials
January 11, 2030 - October 24, 2025
Copywriting for Engagement (In Progress)
January 11, 2030 - October 24, 2025
BTEC National Diploma IT Practitioners (Software Development)
January 11, 2030 - October 24, 2025
HubSpot Marketing Hub (Advanced User)
January 11, 2030 - October 24, 2025
Salesforce Marketing Cloud (Advanced User)
January 11, 2030 - October 24, 2025
Eloqua Super User
January 11, 2030 - October 24, 2025
GDPR for Marketers
January 11, 2030 - October 24, 2025
Power BI Essentials
January 11, 2030 - October 24, 2025
Copywriting for Engagement (In Progress)
January 11, 2030 - October 24, 2025

Industry Experience

Gaming, Software & Internet, Retail, Professional Services, Media & Entertainment

Skills

Experience Level