Francesco

Planned, executed, and optimized advertising campaigns to drive business growth. Managed budgets to maximize ROI while adhering to financial guidelines. Evaluated campaign performance data to extract actionable insights. Improved engagement and revenue through data-driven strategy refinements.

Designed and executed digital marketing strategies, defined objectives, and produced monthly performance reports. Conducted alignment meetings to advise on promotions, seasonal offers, and annual marketing activities. Performed in-depth market analysis to understand client industries and identify growth opportunities. Recommended budget allocation and selected the most effective platforms based on client goals.

Led a team of 14 agents, increasing productivity by 18%. Utilised consumer survey data and behavioural insights to identify opportunities. Conducted strategic reviews using advanced market research tools to enhance business strategies. Oversaw performance metrics for 150+ accounts, optimising bids, budgets, impression share, quality scores, conversions, and CPL. Implemented optimisation strategies across Search, Display, Discovery, Local, Shopping, and Video campaigns. Delivered measurable improvements in performance and client satisfaction. Resolved customer issues with thorough research and timely solutions. Reported and mitigated suspicious activities, strengthening fraud prevention measures. Reduced fraud losses while improving customer protection and experience. Built and managed a lead generation database through market analysis. Established strong partnerships with new collaborators. Created business opportunities with targeted B2B strategies. Delivered persuasive sales presenta