Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I don’t just run ads - I build strategies that drive real business growth. With a 360° vision of the client’s business, I go beyond campaign management to deeply analyze every aspect that impacts performance. My approach ensures that every advertising effort is aligned with the broader business goals, maximizing impact and ROI. With extensive experience in e-commerce and lead generation, I understand the unique challenges of scaling online businesses and acquiring high-quality leads. While I excel in traditional platforms, I also leverage less conventional but highly effective channels like audio and TV, unlocking untapped opportunities for brands to reach their audience in innovative ways.…I don’t just run ads - I build strategies that drive real business growth. With a 360° vision of the client’s business, I go beyond campaign management to deeply analyze every aspect that impacts performance. My approach ensures that every advertising effort is aligned with the broader business goals, maximizing impact and ROI. With extensive experience in e-commerce and lead generation, I understand the unique challenges of scaling online businesses and acquiring high-quality leads. While I excel in traditional platforms, I also leverage less conventional but highly effective channels like audio and TV, unlocking untapped opportunities for brands to reach their audience in innovative ways.

Francesco

Digital Marketer, Performance Marketer, Social Media Freelancer, +4





I don’t just run ads - I build strategies that drive real business growth. With a 360° vision of the client’s business, I go beyond campaign management to deeply analyze every aspect that impacts performance. My approach ensures that every advertising effort is aligned with the broader business goals, maximizing impact and ROI. With extensive experience in e-commerce and lead generation, I understand the unique challenges of scaling online businesses and acquiring high-quality leads. While I excel in traditional platforms, I also leverage less conventional but highly effective channels like audio and TV, unlocking untapped opportunities for brands to reach their audience in innovative ways.…I don’t just run ads - I build strategies that drive real business growth. With a 360° vision of the client’s business, I go beyond campaign management to deeply analyze every aspect that impacts performance. My approach ensures that every advertising effort is aligned with the broader business goals, maximizing impact and ROI. With extensive experience in e-commerce and lead generation, I understand the unique challenges of scaling online businesses and acquiring high-quality leads. While I excel in traditional platforms, I also leverage less conventional but highly effective channels like audio and TV, unlocking untapped opportunities for brands to reach their audience in innovative ways.

Available to hire

I don’t just run ads - I build strategies that drive real business growth. With a 360° vision of the client’s business, I go beyond campaign management to deeply analyze every aspect that impacts performance. My approach ensures that every advertising effort is aligned with the broader business goals, maximizing impact and ROI.

With extensive experience in e-commerce and lead generation, I understand the unique challenges of scaling online businesses and acquiring high-quality leads. While I excel in traditional platforms, I also leverage less conventional but highly effective channels like audio and TV, unlocking untapped opportunities for brands to reach their audience in innovative ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

Portuguese

Advanced

French

Intermediate

Work Experience

Account Manager Google Ads at Google LLC

January 1, 2019 - February 1, 2022

Led a team of 14 agents, increasing productivity by 18%. Utilised consumer survey data and behavioural insights to identify opportunities. Conducted strategic reviews using advanced market research tools to enhance business strategies. Oversaw performance metrics for 150+ accounts, optimising bids, budgets, impression share, quality scores, conversions, and CPL. Implemented optimisation strategies across Search, Display, Discovery, Local, Shopping, and Video campaigns. Delivered measurable improvements in performance and client satisfaction. Resolved customer issues with thorough research and timely solutions. Reported and mitigated suspicious activities, strengthening fraud prevention measures. Reduced fraud losses while improving customer protection and experience. Built and managed a lead generation database through market analysis. Established strong partnerships with new collaborators. Created business opportunities with targeted B2B strategies. Delivered persuasive sales presenta

CSR and Online Fraud Detection at TelePerformance Portugal

April 1, 2017 - January 1, 2018

Supported customer service operations and online fraud detection; monitored transactions for suspicious activity; contributed to fraud prevention measures to reduce losses and improve customer protection and experience.

Sales and Marketing Representative at B2B Value

November 1, 2016 - April 1, 2017

Engaged with B2B clients to drive sales and marketing initiatives; utilized advanced platforms including Google, Meta, Microsoft Advertising, LinkedIn, and Spotify Ads; performed data analysis using Looker Studio, GA4, and Clarity to inform platform allocation and budget decisions; managed data tracking via GA4 and GTM; supported campaign optimization and performance reporting.

at Nielsen Homescan

January 1, 2018 - January 1, 2019

Contributed to consumer research projects and data collection.

Digital Performance Marketing & Paid Media Expert

February 1, 2022 - Present

Designed and executed digital marketing strategies, defined objectives, and produced monthly performance reports. Conducted alignment meetings to advise on promotions, seasonal offers, and annual marketing activities. Performed in-depth market analysis to understand client industries and identify growth opportunities. Recommended budget allocation and selected the most effective platforms based on client goals.

Sales & Marketing Representative, B2B

November 1, 2016 - April 1, 2017

Sales and marketing representative focusing on business-to-business opportunities, contributing to growth and client acquisition.

Online Advertising Manager at Pro Web Consulting

February 1, 2022 - Present

Planned, executed, and optimized advertising campaigns to drive business growth. Managed budgets to maximize ROI while adhering to financial guidelines. Evaluated campaign performance data to extract actionable insights. Improved engagement and revenue through data-driven strategy refinements.