Ten years in and design still genuinely excites me — not as a job, but as a way of thinking. I’m drawn to the briefs where the problem isn’t obvious and where getting it right actually takes something.
That’s the work I do best. I have high standards — quietly, consistently. I’ll notice what’s slightly off before anyone else does, push for one more round when the work is close but not there, and care about details nobody’s going to zoom in on. Because I know what the difference between good and great looks like, and I’d rather deliver the latter. The camera is the other side of the same coin. Six years of shooting has given me an eye that doesn’t switch off — one I bring into how I art direct, build image direction, and make sure the photography inside a brand world feels like it belongs there.
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