I am a Creative Artworker with over 20 years industry experience
gained from fulltime employment and a number of freelance placements.
I have a varied skill set and have produced artwork for a wide range of printed and digital media. I am also able to produce high volumes of work and multitask on a variety of different campaigns. It has become second nature to producing accurate artwork turned around at speed and to a high standard.
Working in a studio environment has always been an enjoyable experience as I have no problem taking briefs directly from clients and liaising with designers, developers, animators, project managers and creatives to find the best solution. I am also happy to work onsite or remotely.
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I created digital banners for one of Britain’s largest online betting companies, Unibet. They supplied the templates, and my role was to populate them with the provided game assets, arranging the visuals in a way I felt worked best. The work became especially fast-paced in the lead-up to major sporting events such as the World Cup, Wimbledon, or the Grand National.
Unibet operated both UK and global brand styles, each with its own distinct visual identity. Despite the differences in colour palettes, typography, and overall tone, both versions of the brand needed to deliver the same level of impact, clarity, and consistency across all markets.
Myer’s Court is a refined luxury residential development situated in Clapham Common, inspired by the
19th-century architect George Myers. I was commissioned to design and produce a high-end brochure for this development, which comprises 15 one- to three-bedroom flats.
The interior and exterior décor draws inspiration from the 1920s–1930s, which guided my design approach. I developed a custom wallpaper-like pattern that runs throughout the brochure, selected a period appropriate font, and incorporated bronze tones into the colour palette to evoke the elegance of the early 20th century.
I served as the lead designer for Capital Group, producing printed artwork for publications such as the Financial Times, The Guardian, and other financial newspapers and magazines across Europe, including Spain, Italy, Germany, and the Netherlands. While the client supplied the images, I was responsible for determining their placement and designing the overall layout of each advertisement.
In addition to print ads, I worked on a variety of other projects, including event stands, belly bands, pull-up banners, and vinyl banners, ensuring cohesive and visually compelling designs
across all materials.
OneWelbeck is a private healthcare facility in central London, offering eighteen specialties under one roof, along with its own Surgery Centre. Over the years, I designed and produced a range of brochures that adhered to company guidelines, highlighting the important work carried out at the facility. On certain projects, I was given creative freedom, which allowed me to explore innovative approaches an aspect which was enjoyable.
I worked closely with the client to navigate complex medical terminology, ensuring that technical information was accurate yet concise and easily digestible for the general public. In addition to brochures, I produced single and double page spread advertisements, pull-up banners, and vinyl banners, maintaining a consistent visual identity across all materials.
I produced and art-worked this brochure to highlight the sales team at Knight Frank St George’s Hill in Weybridge. The design followed the existing company style and showcased exceptional properties sold by Knight Frank. The brochure was distributed throughout the surrounding area to attract new clients, while also presenting the team as approachable, knowledgeable, and committed to ensuring client satisfaction.
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