Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a conversion-focused marketer who loves crafting words, pictures, and videos that move people and drive results. I design content ecosystems that attract, engage, and convert, coordinating writing, editing, SEO, and social media with care, confidence, and precision. I’ve built content programs across travel, SaaS, and professional services, leading teams, launching new brands and websites, and turning data into action. I thrive on experimentation, testing, and collaboration with cross-functional teams while working across the world, writing, editing, and publishing content that resonates with audiences and customers.…I’m a conversion-focused marketer who loves crafting words, pictures, and videos that move people and drive results. I design content ecosystems that attract, engage, and convert, coordinating writing, editing, SEO, and social media with care, confidence, and precision. I’ve built content programs across travel, SaaS, and professional services, leading teams, launching new brands and websites, and turning data into action. I thrive on experimentation, testing, and collaboration with cross-functional teams while working across the world, writing, editing, and publishing content that resonates with audiences and customers.

Ben Finch

Copywriter, Digital Marketer, Social Media Manager, +4





I’m a conversion-focused marketer who loves crafting words, pictures, and videos that move people and drive results. I design content ecosystems that attract, engage, and convert, coordinating writing, editing, SEO, and social media with care, confidence, and precision. I’ve built content programs across travel, SaaS, and professional services, leading teams, launching new brands and websites, and turning data into action. I thrive on experimentation, testing, and collaboration with cross-functional teams while working across the world, writing, editing, and publishing content that resonates with audiences and customers.…I’m a conversion-focused marketer who loves crafting words, pictures, and videos that move people and drive results. I design content ecosystems that attract, engage, and convert, coordinating writing, editing, SEO, and social media with care, confidence, and precision. I’ve built content programs across travel, SaaS, and professional services, leading teams, launching new brands and websites, and turning data into action. I thrive on experimentation, testing, and collaboration with cross-functional teams while working across the world, writing, editing, and publishing content that resonates with audiences and customers.

Available to hire

I’m a conversion-focused marketer who loves crafting words, pictures, and videos that move people and drive results. I design content ecosystems that attract, engage, and convert, coordinating writing, editing, SEO, and social media with care, confidence, and precision.

I’ve built content programs across travel, SaaS, and professional services, leading teams, launching new brands and websites, and turning data into action. I thrive on experimentation, testing, and collaboration with cross-functional teams while working across the world, writing, editing, and publishing content that resonates with audiences and customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Head of Content & Marketing at Kiwi.com

October 31, 2019 - October 17, 2025

Led content strategy and production for Kiwi.com, built the content team from 1 to 5, and grew engagement and reach (including a magazine program that reached 1.5M readers). Oversaw social media across major platforms, launched a new website, and integrated content with product and booking systems. Managed budgets, video/photo production, and overall brand storytelling.

Editor at Arrival Arrival

June 30, 2022 - October 17, 2025

Managed all marketing content on the website and ran the weekly content newsletter, driving the majority of site traffic. Produced interviews, reports, and white papers; coordinated photography and video to build case studies and support event activations.

Marketing Strategist at Arrival Arrival

October 20, 2022 - October 17, 2025

Conducted customer segmentation analysis, created content pillars, and set goals and KPIs. Worked on social media and SEO analysis, and shaped offline/online sales materials and event participation. Initiated a new SEO-optimized website strategy covering multi-day and day trips.

Head of Content at Marion Relationship Marketing

May 31, 2024 - October 17, 2025

Led content strategy and production for a B2B SaaS travel tech company; delivered SEO-driven traffic growth and content that supported booking software adoption by large tour operators. Oversaw content planning, writing, editing, and SEO optimization across medical, dental, and legal client work; managed a content team and external writers.

Head of Content at Marion Relationship Marketing

August 1, 2024 - Present

Implemented a comprehensive content strategy rollout, including SEO optimization, social media management, and content production for ongoing client onboarding and campaigns. Built and managed a content calendar, produced multimedia assets, and coordinated with SEO tooling and analytics to drive conversions.