Ben Finch

Available to hire

I’m a conversion-focused marketer who loves crafting words, pictures, and videos that move people and drive results.

About

I’m a conversion-focused marketer who loves crafting words, pictures, and videos that move people and drive results. I design content ecosystems that attract, engage, and convert, coordinating writing, editing, SEO, and social media with care, confidence, and precision.

I’ve built content programs across travel, SaaS, and professional services, leading teams, launching new brands and websites, and turning data into action. I thrive on experimentation, testing, and collaboration with cross-functional teams while working across the world, writing, editing, and publishing content that resonates with audiences and customers.

  • Joined April 2024

Languages

  • EnglishFluent
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Software & Internet
  • Professional Services
  • Education

More experts in Bogotá, Colombia

Projects · 1

Work experience· 5 roles

Head of Content · Marion Relationship MarketingAug 2024 – Present · 2 yrs 4 mos

Implemented a comprehensive content strategy rollout, including SEO optimization, social media management, and content production for ongoing client onboarding and campaigns. Built and managed a content calendar, produced multimedia assets, and coordinated with SEO tooling and analytics to drive conversions.

Head of Content · Marion Relationship MarketingMay 2024 – Oct 2025 · 1 yr 6 mos

Led content strategy and production for a B2B SaaS travel tech company; delivered SEO-driven traffic growth and content that supported booking software adoption by large tour operators. Oversaw content planning, writing, editing, and SEO optimization across medical, dental, and legal client work; managed a content team and external writers.

Marketing Strategist · Arrival ArrivalOct 2022 – Oct 2025 · 3 yrs 1 mo

Conducted customer segmentation analysis, created content pillars, and set goals and KPIs. Worked on social media and SEO analysis, and shaped offline/online sales materials and event participation. Initiated a new SEO-optimized website strategy covering multi-day and day trips.

Editor · Arrival ArrivalJun 2022 – Oct 2025 · 3 yrs 5 mos
Head of Content & Marketing · Kiwi.comOct 2019 – Oct 2025 · 6 yrs 1 mo

Education

Master's in Newspaper Journalism · City, University of London2012

Training in reporting, interviewing, writing, editing, researching, production, standards and ethics

Bachelor of Arts in English · Queen's University Belfast2008 – 2011

Developing a knowledge and understanding of writing and literature

MA, Newspaper Journalism · City, University of London2011 – 2012
BA, English Literature · Queen's University Belfast2008 – 2011

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