Shopify Online Store | UK Supplements Ecommerce Brand

As the lead Shopify developer for this UK-based supplements brand, I executed a full migration and redesign to a high-performance Shopify platform. My objective as an eCommerce developer was to improve the site technical SEO and conversion metrics for the competitive UK market. I worked as a web designer to modernize the brand identity, building a custom Shopify theme that offers a premium shopping experience across all mobile and desktop devices. As a web developer, I ensured the backend was lean and optimized for international scaling.

The project strategy was guided by my role as a brand strategist, focusing on local market trust and authority. I served as the conversion rate optimization expert, implementing a frictionless one-page checkout and strategic upsell modules. To drive retention, I acted as the marketing automation expert by architecting Klaviyo flows specifically for the UK audience, including loyalty and replenishment reminders. As the data analyst, I finalized the project with a custom Google Analytics setup, enabling the brand to track cross-channel performance and optimize their marketing budget with precision.

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